Testimonials From Strategy & Planning for Commercial Launch Success in Pharma

The strategy and planning process theory was put into context with many real life examples. This course helps people become more competent and gives many useable formats that can be adopted and contextualised into one's own company, therapy area, or brand. This course assists anyone who is tasked with an upcoming launch, or is part of a global or local brand team, to work in a strategic, structured way aiming to ensure launch excellence.

Eduardo de Moura Correia, Marketing Manager EU & RoW - Switzerland - December 2022 (live online course)
The course was very valuable and insightful. All the tools we have been provided with can be useful in everyday work.


Nives Šimac, Portfolio & Launch Manager - Croatia - December 2022 (live online course)
Very good content to understand the key to success in terms of Launch. I also learnt a lot in the discussions with other participants. Thanks!


Agnese Volfa, Strategic Marketing Director - Latvia - June 2022 (live online course)
Great insights, practical tips, concrete examples, actionable frameworks, experience-sharing among participants…all this with a very good and experienced speaker! Excellent content, adapted format and great organisation for a fantastic e-learning experience! Everything was there within these two days - this will clearly be useful for our upcoming launch!


Cyril Martin, Global Brand Director Hematology - France - June 2022 (live online course)
I truly recommend participating in CELforPharma’s course ‘Strategy & Planning for Commercial Launch Success in Pharma’. By attending, you get a very well structured, clear set of information, and a great summary of key tools and info supporting overall success of launches, establishing Launch Excellence. Kurt also gives real-life examples and there are many valuable discussions! Professional!


Katalin Egyed, Head of International Specialty Marketing Division - Hungary - June 2022 (live online course)
Good mix between theoretical info and practical approach - applicable in real practice.

Flen Health

Tom Ryssaert, OTC/DTC Product Manager - Belgium - June 2022 (live online course)
Kurt covered the launch process in great detail. I learned a lot from the experiences he shared with us and the content he provided. This alongside the group exercise made this course a great learning experience. Great job CELforPharma, thank you.

Alexion - AstraZeneca Rare Disease

Matthias Durrer, Commercial Analyst - Switzerland - December 2021 (live online course)
Great course, professionally delivered. I would highly recommend.

Rosemont Pharmaceuticals

Caroline Husic, Senior Marketing Manager - United Kingdom - December 2021 (live online course)
The course was very useful for someone from Medical Affairs. It was interesting to learn all the steps and important aspects of the launch process from the Marketing point of view, which for sure will help me generate an appropriate launch strategy for MA in the future. The content was clear and nicely explained by Kurt. Thanks Kurt and thanks CELforPharma!

The Medical Affairs Company

Cecilia Soledad Tomni, Medical Science Liaison - Germany - December 2021 (live online course)
If you want a broad view of the commercial launch process from a true expert with useful insights, tools and materials, this course is definitely for you. Thanks CELforPharma!


Diego Zappalà, Critical Care Strategy & Execution Lead, Global Marketing - Italy - December 2021 (live online course)
I found the course very structured and hands-on, with a nice approach to pre-launch preparations, not just theory. The expert trainer gave us step-by-step guidance, shared valuable business case discussions and gave us a launch toolkit we can use after the course. CELforPharma were very nice and pro-active with their communication and gave clear instructions to make sure we all had what we needed. Many thanks!


Larissa Sauter, Global Brand Manager - Germany - October 2021 (live online course)
An ideal course for those that are beginning to prepare for their first product launch within the pharma industry; this course comes with a comprehensive strategic launch toolset that I can easily tailor to my individual product's launch and implement throughout my organisation.

Cook Myosite

Liam McNamara, Product Manager - United States - October 2021 (live online course)
I really feel that this training is very useful for my daily job and very applicable to my reality.

CSL Behring

Nadia Castillo, International Sr. Marketing Manager Immunology & Neurology - Switzerland - October 2021 (live online course)
This course gives a great framework to work with, and includes a wealth of ideas to challenge your own beliefs and look at things from a different perspective. I loved the interactivity throughout, the practical approach to each topic and the general process overview which was very valuable. Overall, a great course with excellent hosting from CELforPharma!


José Miguel Sánchez Toll, Strategy Readiness Advisor - Spain - March 2021 (live online course)
A very insightful course with excellent topics and exercises which were enhanced with real life examples. I really enjoyed learning about the importance of strategic planning and gaining a new outlook for launching products. Kurt and Leen were great and the service from CELforPharma was better than I have experienced with any other online courses. Thanks very much to all!


Klavs Petersons, Market Research Specialist - Latvia - March 2021 (live online course)
The course was very intense and exact in strategical launch planning. I especially enjoyed the different launch types, the omnichannel explanation and the timeline of key events including the market environment. The interaction within the groups was very nice and insightful. Thank you for a perfectly organised course. I believe I will really benefit from the course and I am very grateful for the knowledge and expertise shared during the 2 days.


Maja Hurwits, Marketing Manager - Slovenia - March 2021 (live online course)
A really nice course that was well balanced between theory and practice. I especially valued the topics focused on segmentation and reviewing the 4 launch types as well as the use of real data from the experts’ own desk research and surveys. The service from CELforPharma was great both before and during the course, thank you!


Svitlana Orlynska, Senior Marketing Manager - Austria - March 2021 (live online course)
Kurt and Leen clearly showed their expertise and knowledge by giving us lots of interesting information, real life examples and sharing their own experiences within the Commercial Launch world. Topics with lots of data can get boring but Kurt really knew how to keep your attention and interest. Just WOW! It was also really nice to interact with well experienced colleagues during the group exercises. I have had a total disaster experience when attending online courses in the past but CELforPharma did a great job!


Tamara Gauer, Global Launch and Product Support Specialist - Germany - March 2021 (live online course)
Very practical course with good content that set clear objectives and KPI’s that I can put into action in my company. The speakers showed great expertise and presentation skills throughout. I feel I now have a better understanding of how to think critically when reviewing data and insights during a launch process and enjoyed learning about how to set up a launch team and the pitfalls that can occur along the way. Thank you for putting together a great course!


Stephen van Vucht, Sales & Marketing Manager - The Netherlands - February 2021 (live online course)
This course gives a profound overview and broad scope of the Commercial Launch process, enriched with many years of experience/examples by the experts which helped to understand the topics better. Thanks!


Carmen Jacob, Strategy & Operations Manager - Switzerland - February 2021 (live online course)
Highly informative course, puts the whole launch in perspective and gives tools to apply to your own launch.


Daniëlle de Ridder, Medical Science Liaison - The Netherlands - February 2021 (live online course)
The course is full of useful information regarding launches and helps to systematise your knowledge with lots of excellent examples. I liked the interaction and open discussion between the group throughout the 2 days. Very enjoyable course that I would highly recommend to others to attend!


Ekaterina Shustova, BGM Product Manager - Russian Federation - February 2021 (live online course)
The expert course leaders were highly informative and clearly had both experience and relevant examples to add to the course content, which brought the theory to life and made the course highly engaging and enjoyable to attend. There were many aspects I valued from this course, including Understanding the 4 Launch types & how they shape strategy, Segmentation, targeting & profiling and also Developing a Launch Roadmap & Critical Success Factors. Great course and great course leaders, thank you!

Kyowa Kirin

Sue Kemp, Commercial Manager - United Kingdom - February 2021 (live online course)
I really enjoyed this course. Presentation and expertise are really good. I learned a lot and hope to implement this with the tool kit that was provided.

Sanquin Plasma Products

Rosan Sierhuis, Business Unit Manager Acute Therapy - The Netherlands - December 2019 (face-to-face course)
I got a great binder of ideas after this course, to help me increase my expertise and bring great added value for my company.

Egis Pharmaceuticals

Stoil Lambin, Distribution Manager - Bulgaria - December 2019 (face-to-face course)
I did a lot of trainings but I think that this one is one of the best. Good expertise and very practical and well organised training. A lot of insights that I will try to apply in my company.


Viviana Faggiano, Global Commercial Excellence - Italy - December 2019 (face-to-face course)
This high level training provides a useful overview of many aspects of product launches, such as organisational structure, patient journey, multi-channel approaches, segmentation … .


Gilles Bertrand, Global Brand Lead - Switzerland - September 2019 (face-to-face course)
Very insightful and useful course … the expert speaker effectively identifies the key trends and emphasizes on the importance of customer centricity which is key to launch success.

Novo Nordisk

Fahad Nadeem Khan, Insights and Launch Excellence - Turkey - September 2019 (face-to-face course)
The speaker is very knowledgeable and experienced. The course is excellent, well-structured of fundamentals, and also real life examples. This is literally what I was looking for.


Pradthana Suwan, Senior Sales Manager - Thailand - September 2019 (face-to-face course)
This course gives a good overview of launch strategy and really helps put things into perspective. I highly valued the interaction with experienced experts and ability to learn from other launches.


Laura Madah, Associate Product Manager - Australia - June 2019 (face-to-face course)
A course presented by two highly skilled experts with a ton of hands-on experience. Very much down to practice, with a lot of takeaways.

Actelion Pharmaceuticals

Andreas Brecht, Senior Medical Science Manager - Switzerland - March 2019 (face-to-face course)
Good presentation and contents including many examples. The speakers, Joeri and Kurt, are really experts in their field. I also appreciated the opportunity to exchange with other participants.

Pierre Fabre

Janine Ziem, Product Manager - Germany - March 2019 (face-to-face course)
The course was excellent! Very professional and relevant information. Both trainers are very good and a great combination: one leaning more towards theory, well complemented by the other leaning towards practical.

Boehringer Ingelheim

Frank Düring, Sr. Launch Readiness Manager - Germany - December 2018 (face-to-face course)
Great insights in launch excellence! Theory linked to operation excellence.


Philippe Weiss, Marketing Manager / Head of Sales - Switzerland - December 2018 (face-to-face course)
Very good overview with practical examples. Interactions with the attendees are very valuable.


Ellen Voorspoels, Senior Director Alliance Management - Belgium - December 2018 (face-to-face course)
This is an intensive course that excellently combines high-level input with a wealth of real-world experience of the speakers. I can strongly recommend it for everyone in charge of successfully launching a new drug, be it a launch lead or a team member.


Christian Wunderlich, Franchise Head CNS - Germany - June 2018 (face-to-face course)
If you are a member of a launch team and you want to ensure focus and clarity at launch, this course will go a long way to keep everyone on track to deliver excellence in launch execution.


Mark Bradley, Sales & Marketing - United Kingdom - June 2018 (face-to-face course)
Well-structured and interactive insight into commercial launch approach. Many thanks!


Pavel Solský, Chief Financial and Commercial Officer - Czech Republic - June 2018 (face-to-face course)
Great Course! Very useful to get a good understanding of a launch process. Excellent teachers with in-depth field expertise and ability to generate interesting discussions.


Dr. Chantal Tasset, Vice President Late Development Portfolio - Belgium - December 2017 (face-to-face course)
The course content is well compiled, with great real-life examples. I learnt models and received templates that I can use in launch planning and my everyday work.

Oy Verman

Eveliina Lehtonen, Brand Manager - Finland - December 2017 (face-to-face course)
I now have a more complete overview of the pre-launch and launch process, which will help me plan and structure my projects more effectively going forward. I also valued the cross-functional discussions and real-world examples / case studies. Top experts!


Ewelina Golebiewska, Director, Operations - United Kingdom - December 2017 (face-to-face course)
A very clear and comprehensive course which provided tools to create an actionable commercial launch plan. Great experts!

Oy Verman

Matilda Kaila, Brand Manager - Finland - December 2017 (face-to-face course)
Definitely the course I recommend to others! I highly valued the clear & actionable process, the practical examples and out-of-the-box thinking in a regulated environment. The experts were brilliant – Thank you!

Ferring Pharmaceuticals

Olga Kornilova, Global Strategic Market Intelligence Lead - Switzerland - December 2017 (face-to-face course)