A 2-Day Training Course Delivered By
Vladimir Rogiers

Vladimir Rogiers

  • Senior Consultant with Across Health, Europe's leading consultancy specialised in eCRM and digital communication in life sciences.
  • Healthcare industry leader in the multi-channel space with specific expertise in patient-centric strategy and campaign management.
  • Worked as dedicated digital marketing consultant for big players in the healthcare industry (e.g. Johnson & Johnson).
Jan KeuppensVladimir Rogiers

Jan Keuppens & Vladimir Rogiers

  • Senior Consultants with Across Health, Europe’s leading consultancy specialised in eCRM and digital communication in life sciences.
  • Healthcare industry leaders in the multi-channel space with specific expertise in patient-centric strategies and campaign management.
  • Worked on many multi-channel projects for leading pharmaceutical and medtech companies in CNS, gastroenterology, neurology, fertility and oncology.


  1. How to integrate digital into your overall pharma marketing, sales and medical education strategy.
  2. A step-wise process to define a multi-channel customer engagement strategy.
  3. The 6 multi-channel communication strategies to consider.
  4. The possibilities, impact and best practices of each digital communication channel.
  5. Know how to select the best-suited digital tactics and how to implement them.
  6. Know which KPIs to use to measure the ROI of your digital tactics.
  7. How to correctly use key measurement tools, such as the MCQ, the NPS, etc.
  8. Learn from real-life examples to avoid pitfalls and gain new ideas.

Additional Benefits

  • You will be able to put theory into practice during group work on the Elbonia case, developed by Across Health.
  • Receive Across Health’s training book 'Delighting Pharma Customers in the Omnichannel Age'.


Why You Should Attend

The Content: This course not only provides you with an explanation behind concepts, tactics and trends, but more importantly, it discusses the integration of digital in the overall business strategy and marketing plans. The course also examines the perspective of the customer and other stakeholders and uses multiple, real, best-practice cases to bring the theory to life.

The Expert: Our experts, Vladimir Rogiers and Jan Keuppens, not only have international experience in digital marketing but also have built up a very strong reputation within the international digital community as high-impact consultants and trainers.

The Strategic Digital Pharma Marketing Course is the only available public training course delivered by Vladimir Rogiers and Jan Keuppens on the topic of digital pharma marketing.

Agenda of The Strategic Digital Pharma Marketing Course


Day 1 



Welcome & General Introduction


Insight: Online Landscape Analysis


  • Which key industry changes are accelerating the move to digital?
  • Online behaviour and trends of physicians, patients and other stakeholders
  • Benchmarking surveys and other sources for a competitive assessment
  • Internal analysis: How to assess the e-maturity of your company?
  • Technology trend analysis: Which new technologies may influence the patient-physician-pharma relationship … and by when?
11:30Coffee Break


Innovation: Creating a Multichannel Strategy in Six Steps

  • Strategy is a major bottleneck in most pharma companies!
  • Determine the buying process and key leverage points
  • Select amongst the 7 generic e-strategies and prioritise e-tactics
  • Create the 3-year roadmap
  • Models, case studies and insights to help you understand the complex buying journey and how you can
    influence it through media


Elbonia Simulation Game - Exercise 1

  • Exercise: define your objectives


E-Medical Education

  • Why webcasts are impactful
  • Success factors
  • Best practices in pharma
  • The 5 key steps to influencing treatment choice through eMeetings


Website Engagement

  • Learning from best practices in non-pharma industries
  • Discussing examples of pharma portals
  • The 4 different ways to make an impact
  • Exercise: define your own homepage


Search Engine Marketing

  • How consumers and HCPs search for health on Google
  • SEO & SEA: how it works – pros & cons - examples
15:45Coffee Break


E-mail Engagement

  • Success factors


Mobile Engagement

  • General trends & technologies
  • Mobile in Healthcare


Social Media Engagement

  • The social media landscape
  • Social media in life sciences
  • Social objectives and appropriate social technologies in pharma




Group Dinner


Day 2



iPad Detailing

  • The (sad) realities of tablet detailing
  • What is needed for success? … Closed Loop Marketing!
  • How to activate your sales force
  • Exercise: define your own detail-aid


Elbonia Simulation Game – Exercise 2


  • Tablet detailing
10:30Coffee Break


Remote Detailing

  • Benefits of Teledetailing
  • Success factors
  • Best practices in pharma


Define the Channel Mix

  • 5 things to remember when selecting channels


Impact Measurement & Analytics

  • Factors that determine ROI in digital marketing
  • Using Google Analytics to measure Reach & Advocacy
  • How to measure engagement
  • How to measure conversion (e.g. Net Promoter Score)
  • Issues


Bringing it all together: Building a Multichannel Campaign

  • Using a 3 phase methodology to optimise the channel mix
  • The “Multichannel Equivalent” concept
  • Designing the marketing mix at the HCP level


Elbonia Simulation Game – Exercise 3

  • Exercise: Define your own campaign
 Coffee served during groupwork


Final Thoughts & Wrap Up



>> Click here if you wish to receive the PDF brochure of this course

Learning Methodology

Vladimir Rogiers and Jan Keuppens are very experienced in leading interactive sessions and will actively engage participants in discussion, answering any questions that may arise. Group exercises will be used throughout the course which will help delegates learn how to apply the theory and frameworks to their own situation. A simulation game runs through the 2 days so that participants can assimilate the course content by putting the theory into practice. 

One of the most valuable aspects of attending any C.E.L.forpharma course is not only being able to have your specific questions answered by leading experts, but also having the opportunity to share experiences and have in-depth discussions with your international peers.

infoThe typical audience size of our courses ranges from 6 to 24 (max) participants.

Who Should Attend?

This workshop is designed for innovative marketing, sales and medical education staff who want to optimise their communication mix and enhance customer-centricity through the selective adoption of digital.

As this course is delivered by Vladimir Rogiers and Jan Keuppens of Across Health - a leading pharma consultancy company, executives from other professional service agencies should request approval prior to registering for this course. Please contact Inge Cornelis, Director Commercial Communications, for more information (inge.cornelis@celforpharma.com, tel +32 (0)2 709 01 43).


Past Participants

Below is a non-exhaustive list of past participants who have benefited from attending this course.


Job Title



Product Manager Structural Heart EMEAAbbottBelgium
Customer Excellence Director Western Europe & CanadaAbbvieFrance
Multi-Channel Marketing SpecialistAbdi IbrahimTurkey
Associate Director, Global Strategic Marketing Dept, Project leaderActelionSwitzerland
Business Unit Manager - General MedicineAmgenBelgium
Junior Product ManagerBayer Healthcare PharmaceuticalsBelgium
Product ManagerBoehringer IngelheimDenmark
Marketing and Sales ManagerBristol-Myers SquibbIreland
Salesforce Effectiveness ManagerCelgeneSpain
National Sales ManagerChiesiBelgium
Global Brand ManagerCrucellNetherlands
Associate Digital & Analog Channel ManagementDaiichi SankyoGermany
Marketing ManagerEgisBulgaria
Portfolio & Marketing Manager - OncologyFreseniusGermany
Senior Brand ManagerGaldermaGreece
IT Manager, Project Management – Web & MobileJanssenUnited Kingdom
Patient Solutions ManagerLEO PharmaUnited Kingdom
Product Manager neurologyMerck GroupNetherlands
Brand & Customer ManagerMerck Sharp & DohmeIreland
Director - Integrated Insights OphthalmologyNovartisSwitzerland
Global Marketing CoordinatorNovo NordiskSwitzerland
International Product Manager EMEAOrphan EuropeFrance
Informatics & Logistics DirectorRocheItaly
Brand Manager DiabetesSanofiBelgium
Digital Marketing and Communication CoordinatorSanofi PasteurFrance
Marketing DirectorSantenFinland
VP Strategic Planning & Commercial ExcellenceShionogiUnited Kingdom
Business Insights Analyst, France & BeneluxShireFrance
Sr. Dir. Commercial SupportTevaNetherlands
EU Content ManagerUCBIreland
Global Medical Affairs Medical Education Nephrology Senior ManagerVifor PharmaSwitzerland



Dates & Locations

All C.E.L.forpharma courses are held in top-class four or five star hotels situated in easily accessible locations, either close to an international airport or near public transportation links in city centre locations.​​​
  • 18-19 June 2019, London

This course takes place at the Renaissance London Heathrow Hotel which is located on the perimeter of Heathrow Airport, a short taxi or bus journey from the terminal where the Heathrow Express service to Central London is also situated.


Address: Bath Road, Hounslow, TW6 2AQ, United Kingdom
Tel: +44 20 88 97 63 63

  • 1-2 October 2019, Brussels

This course takes place at the Courtyard Marriott Brussels Hotel which is located 15 minutes from Brussels National Airport by complimentary hotel shuttle or taxi and 30 minutes by taxi from Brussels South train station (Thalys, TGV, Eurostar). 


Address: Avenue des Olympiades 6, 1140 Brussels, Belgium
Tel: +32 2 337 08 08

  • 26-27 November 2019, Zurich

This course takes place at the Hilton Zurich Airport Hotel which is located just five minutes from Zurich Kloten Airport with the complimentary shuttle. Zurich’s vibrant city centre is located only a fifteen minutes’ drive away.


Address: Hohenbuehlstrasse 10, Opfikon-Glattbrugg 8152, Switzerland
Tel: +41 44 828 50 50

Hotel Booking Assistance

Having built a strong relationship with each hotel, C.E.L.forpharma has secured preferential room rates for our delegates who book their accommodation three weeks or more prior to the course. Upon your registration, we will help you make your hotel booking. For any assistance in this matter please do not hesitate to contact Sarah Nissen, Programme Coordinator (sarah.nissen@celforpharma.com, tel +32 (0)2 709 01 46).

Included in the Registration Fee

  • Course Material (Digital & Print Versions)
  • Coffee, Tea & Refreshments During the Course
  • Lunch During the Course
  • A Group Dinner on the First Day
  • Certificate of Attendance Signed by the Experts
  • Book "Delighting Pharma Customers in the Omnichannel Age"  by Ruud Kooi, Fonny Schenck & Beverly Smet of Across Health.


Group Discounts

Team discounts can be offered to 3 or more delegates from the same company.
Contact Inge Cornelis, Director Commercial Communications, (inge.cornelis@celforpharma.com) for more details.


How to Register

  1. Click the "Register Here" button on this page.
  2. Choose a course date, then fill out your personal details and company / invoicing details.
  3. Choose to pay via bank transfer / invoice or by credit card.
  4. Click "Confirm Registration". You will be sent an automatic email confirming your registration followed by a personal email containing a pro-forma invoice and further payment instructions.

For assistance in registering, raising a PO or invoicing, please do not hesitate to contact Britt De Cat.
(email: britt.decat@celforpharma.com or call: +32 2 709 01 44)


Transfer & Cancellation Policy

Flexible Transfer

  • If a registrant cannot attend the scheduled course, he/she can avoid any cancellation charge by sending a suitable replacement participant.
  • Alternatively, the registrant can transfer once on a “space available” basis at no extra cost, until 3 weeks prior to the event, to another course held within one year of the original course date.

Participant Cancellation

  • Up to 6 weeks prior to the course: cancellation fee of € 400 per participant.
  • Up to 5 weeks prior to the course: 25% of the invoiced registration fee.
  • Up to 4 weeks prior to the course: 50% of the invoiced registration fee.
  • Up to 3 weeks prior to the course: 75% of the invoiced registration fee.
  • Fewer than 3 weeks or if no notification received: registrant liable to pay invoiced registration fee.
  • If a registrant postpones his/her participation to a future course, and cancels again, no refund can be claimed for registration fees.

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