The Strategic Digital Pharma Marketing Course

By Attending This Course, You Will

1. Be able to define a digital strategy for your brand or therapeutic area to stay competitive.
2. Know how to select the digital tactics which are best suited to achieve your specific brand plan drivers and leverage points.
3. Decide per tactic how ambitious you want to be and what it takes to implement your preferred tactic in your preferred scope.
4. Know how to tightly integrate digital into your overall marketing, sales and medical education strategy and ensure “fusion” of your online and offline efforts while respecting legal and regulatory guidelines.
5. Learn from well-metricised examples of successful e-tactics for physicians, consumers/caregivers and other new stakeholders like payers, nurses and pharmacists.
6. Know whether you are focussed on the right KPIs and be able to answer ROI related questions concerning your digital tactics.
7. Receive Across Health's book Delighting Pharma Customers in the Omnichannel Age - which is described as "the missing manual for pharma marketers".

Why You Should Attend

The Content: This course not only provides you with an explanation behind concepts, tactics and trends, but more importantly, it discusses the integration of digital in the overall business strategy and marketing plans. The course also examines the perspective of the customer and other stakeholders and uses multiple, real, best-practice cases to bring the theory to life.

The Experts: Our experts, Ruud Kooi & Annelien Van Boxlaer, not only have international experience in digital marketing but also have built up very strong reputations within the international digital community as high-impact consultants and trainers.

The Strategic Digital Pharma Marketing Course is the only available public training course delivered by Ruud & Annelien on the topic of digital pharma marketing.

Testimonials

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Dates & Locations

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• 9-10 November 2017, London

This course takes place at the Renaissance London Heathrow Hotel which is located on the perimeter of Heathrow Airport, a short taxi or bus journey from the terminal where the Heathrow Express service to Central London is also situated.

Address: Bath Road, Hounslow, TW6 2AQ, United Kingdom
Tel: +44 20 88 97 63 63
 

• 12-13 December 2017, Brussels

This course takes place at the Parker Hotel Brussels Airport which is located 5 minutes from Brussels National Airport by complimentary hotel shuttle and 30 minutes by taxi from Brussels South train station (Thalys, TGV, Eurostar).

Address: Bessenveldstraat 15, 1831 Diegem, Belgium
Tel: +32 2 713 66 66
 

• 14-15 June 2018, Brussels

This course takes place at the Parker Hotel Brussels Airport which is located 5 minutes from Brussels National Airport by complimentary hotel shuttle and 30 minutes by taxi from Brussels South train station (Thalys, TGV, Eurostar).

Address: Bessenveldstraat 15, 1831 Diegem, Belgium
Tel: +32 2 713 66 66
 

• 18-19 October 2018, Zurich

This course takes place at the Hilton Zurich Airport Hotel which is located just five minutes from Zurich Kloten Airport with the complimentary shuttle. Zurich’s vibrant city centre is located only a fifteen minutes’ drive away.

Address: Hohenbuehlstrasse 10, Opfikon-Glattbrugg 8152, Switzerland
Tel: +41 44 828 50 50
 

• 11-12 December 2018, London

This course takes place at the Renaissance London Heathrow Hotel which is located on the perimeter of Heathrow Airport, a short taxi or bus journey from the terminal where the Heathrow Express service to Central London is also situated.

Address: Bath Road, Hounslow, TW6 2AQ, United Kingdom
Tel: +44 20 88 97 63 63
 

Hotel Booking Assistance

Having built a strong relationship with each hotel, C.E.L.forpharma has secured preferential room rates for our delegates who book their accommodation three weeks or more prior to the course. Upon your registration, we will help you make your hotel booking. For any assistance in this matter please do not hesitate to contact Sarah Nissen, Programme Coordinator (sarah.nissen@celforpharma.com, tel +32 (0)2 709 01 46).

Included in the Registration Fee

• Course Material (Digital & Print Versions)
• Coffee, Tea & Refreshments During the Course
• Lunch During the Course
• A Group Dinner on the First Day
• Certificate of Attendance Signed by the Experts
• Book "Delighting Pharma Customers in the Omnichannel Age"  by Ruud Kooi, Fonny Schenck & Beverly Smet of Across Health.

Group Discounts

Team discounts can be offered to 3 or more delegates from the same company. Contact Annelies Swaan, Head of Business Operations, (annelies.swaan@celforpharma.com) for more details.

How to Register

1. Click the "Register Here" button on this page.
2. Choose a course date, then fill out your personal details in step 1 and company / invoicing details in step 2.
3. Choose to pay via bank transfer / invoice or by credit card.
4. Click "Confirm Registration". You will be sent an automatic email confirming your registration followed by a personal email containing a pro-forma invoice and further payment instructions.

For assistance in registering, raising a PO or invoicing, please do not hesitate to contact Britt De Cat.
(email: britt.decat@celforpharma.com or call: +32 2 709 01 44)

Transfer & Cancellation Policy

Flexible Transfer

• If a registrant cannot attend the scheduled course, he/she can avoid any cancellation charge by sending a suitable replacement participant.
• Alternatively the registrant can transfer once on a “space available” basis at no extra cost, until 1 week prior to the event, to another course held within one year of the original course date.

Participant Cancellation

• Cancelling 5 weeks or more prior to the course: cancellation fee of €250.
• Cancelling 4 to 3 weeks prior to the course: 25% of the invoiced registration fee.
• Cancelling 14 to 7 working days prior to the course: 50% of the invoiced registration fee.
• Fewer than 7 working days or if no notification received: registrant liable to pay invoiced registration fee.
• If a registrant postpones his/her participation to a future course, and cancels again, no refund can be claimed for paid registration fees.