- Managing Partner at Across Health, Europe's leading consultancy specialised in cross-channel marketing and digital communication in life sciences.
- Former senior marketing leader with Janssen, having worked for teams responsible for igniting regional projects, pilots and programs as well as executing at a local affiliate level.
- Highly respected by his pharma clients for both his functional knowledge and hands-on experience, ranging from digital strategy formulation, to leading regional and local implementation and continuous team skill development.
By Attending This Course, You Will
- Be able to define a digital strategy for your brand or therapeutic area to stay competitive.
- Know how to select the digital tactics which are best suited to achieve your specific brand plan drivers and leverage points.
- Decide per tactic how ambitious you want to be and what it takes to implement your preferred tactic in your preferred scope.
- Know how to tightly integrate digital into your overall marketing, sales and medical education strategy and ensure “fusion” of your online and offline efforts while respecting legal and regulatory guidelines.
- Learn from well-metricised examples of successful e-tactics for physicians, consumers/caregivers and other new stakeholders like payers, nurses and pharmacists.
- Know whether you are focussed on the right KPIs and be able to answer ROI related questions concerning your digital tactics.
- Receive Across Health's book Delighting Pharma Customers in the Omnichannel Age - which is described as "the missing manual for pharma marketers".
Why You Should Attend
The Content: This course not only provides you with an explanation behind concepts, tactics and trends, but more importantly, it discusses the integration of digital in the overall business strategy and marketing plans. The course also examines the perspective of the customer and other stakeholders and uses multiple, real, best-practice cases to bring the theory to life.
The Experts: Our expert, Ruud Kooi, not only has international experience in digital marketing but also has built up a very strong reputation within the international digital community as high-impact consultant and trainer.
The Strategic Digital Pharma Marketing Course is the only available public training course delivered by Ruud Kooi on the topic of digital pharma marketing.
Welcome & General Introduction
Insight: Online Landscape Analysis
Innovation: Defining a Digital Strategy
Elbonia Simulation Game - Exercise 1
HCP Self-service Portals
Search Engine Marketing
Elbonia Simulation Game – Exercise 2
Impact: ROI and other KPIs
Bringing it all together: Building a Multichannel Campaign
Elbonia Simulation Game – Exercise 3
Final Thoughts & Closing
Ruud Kooi is very experienced in leading interactive sessions and will actively engage participants in discussion, answering any questions that may arise. Group exercises will be used throughout the course which will help delegates learn how to apply the theory and frameworks to their own situation. A simulation game runs through the 2 days so that participants can assimilate the course content by putting the theory into practice.
One of the most valuable aspects of attending any C.E.L.forpharma course is not only being able to have your specific questions answered by a leading expert, but also having the opportunity to share experiences and have in-depth discussions with your international peers.
|The typical audience size of our courses ranges from 6 to 24 (max) participants.|
Who Should Attend?
This workshop is designed for innovative marketing, sales and medical education staff who want to optimise their communication mix and enhance customer-centricity through the selective adoption of digital.
As this course is delivered by Ruud Kooi of Across Health - a leading pharma consultancy company, executives from other professional service agencies should request approval prior to registering for this course. Please contact Annelies Swaan, Head of Business Operations, for more information (firstname.lastname@example.org, tel +32 (0)2 709 01 42).
Below is a non-exhaustive list of past participants who have benefited from attending this course.
|Product Manager Structural Heart EMEA||Abbott||Belgium|
|Customer Excellence Director Western Europe & Canada||Abbvie||France|
|Multi-Channel Marketing Specialist||Abdi Ibrahim||Turkey|
|Associate Director, Global Strategic Marketing Dept, Project leader||Actelion||Switzerland|
|Business Unit Manager - General Medicine||Amgen||Belgium|
|Junior Product Manager||Bayer Healthcare Pharmaceuticals||Belgium|
|Product Manager||Boehringer Ingelheim||Denmark|
|Marketing and Sales Manager||Bristol-Myers Squibb||Ireland|
|Salesforce Effectiveness Manager||Celgene||Spain|
|National Sales Manager||Chiesi||Belgium|
|Global Brand Manager||Crucell||Netherlands|
|Associate Digital & Analog Channel Management||Daiichi Sankyo||Germany|
|Portfolio & Marketing Manager - Oncology||Fresenius||Germany|
|Senior Brand Manager||Galderma||Greece|
|IT Manager, Project Management – Web & Mobile||Janssen||United Kingdom|
|Patient Solutions Manager||LEO Pharma||United Kingdom|
|Product Manager neurology||Merck Group||Netherlands|
|Brand & Customer Manager||Merck Sharp & Dohme||Ireland|
|Director - Integrated Insights Ophthalmology||Novartis||Switzerland|
|Global Marketing Coordinator||Novo Nordisk||Switzerland|
|International Product Manager EMEA||Orphan Europe||France|
|Informatics & Logistics Director||Roche||Italy|
|Brand Manager Diabetes||Sanofi||Belgium|
|Digital Marketing and Communication Coordinator||Sanofi Pasteur||France|
|VP Strategic Planning & Commercial Excellence||Shionogi||United Kingdom|
|Business Insights Analyst, France & Benelux||Shire||France|
|Sr. Dir. Commercial Support||Teva||Netherlands|
|EU Content Manager||UCB||Ireland|
|Global Medical Affairs Medical Education Nephrology Senior Manager||Vifor Pharma||Switzerland|
Dates & Locations
5-6 June 2018, Brussels
This course takes place at the Parker Hotel Brussels Airport which is located 5 minutes from Brussels National Airport by complimentary hotel shuttle and 30 minutes by taxi from Brussels South train station (Thalys, TGV, Eurostar).
Address: Bessenveldstraat 15, 1831 Diegem, Belgium
Tel: +32 2 713 66 66
18-19 October 2018, Zurich
This course takes place at the Hilton Zurich Airport Hotel which is located just five minutes from Zurich Kloten Airport with the complimentary shuttle. Zurich’s vibrant city centre is located only a fifteen minutes’ drive away.
Address: Hohenbuehlstrasse 10, Opfikon-Glattbrugg 8152, Switzerland
Tel: +41 44 828 50 50
11-12 December 2018, London
This course takes place at the Renaissance London Heathrow Hotel which is located on the perimeter of Heathrow Airport, a short taxi or bus journey from the terminal where the Heathrow Express service to Central London is also situated.
Address: Bath Road, Hounslow, TW6 2AQ, United Kingdom
Tel: +44 20 88 97 63 63
Hotel Booking Assistance
Having built a strong relationship with each hotel, C.E.L.forpharma has secured preferential room rates for our delegates who book their accommodation three weeks or more prior to the course. Upon your registration, we will help you make your hotel booking. For any assistance in this matter please do not hesitate to contact Sarah Nissen, Programme Coordinator (email@example.com, tel +32 (0)2 709 01 46).
Included in the Registration Fee
- Course Material (Digital & Print Versions)
- Coffee, Tea & Refreshments During the Course
- Lunch During the Course
- A Group Dinner on the First Day
- Certificate of Attendance Signed by the Experts
- Book "Delighting Pharma Customers in the Omnichannel Age" by Ruud Kooi, Fonny Schenck & Beverly Smet of Across Health.
Team discounts can be offered to 3 or more delegates from the same company. Contact Annelies Swaan, Head of Business Operations, (firstname.lastname@example.org) for more details.
How to Register
- Click the "Register Here" button on this page.
- Choose a course date, then fill out your personal details and company / invoicing details.
- Choose to pay via bank transfer / invoice or by credit card.
- Click "Confirm Registration". You will be sent an automatic email confirming your registration followed by a personal email containing a pro-forma invoice and further payment instructions.
For assistance in registering, raising a PO or invoicing, please do not hesitate to contact Britt De Cat.
(email: email@example.com or call: +32 2 709 01 44)
Transfer & Cancellation Policy
- If a registrant cannot attend the scheduled course, he/she can avoid any cancellation charge by sending a suitable replacement participant.
- Alternatively the registrant can transfer once on a “space available” basis at no extra cost, until 1 week prior to the event, to another course held within one year of the original course date.
- Cancelling 5 weeks or more prior to the course: cancellation fee of €250.
- Cancelling 4 to 3 weeks prior to the course: 25% of the invoiced registration fee.
- Cancelling 14 to 7 working days prior to the course: 50% of the invoiced registration fee.
- Fewer than 7 working days or if no notification received: registrant liable to pay invoiced registration fee.
- If a registrant postpones his/her participation to a future course, and cancels again, no refund can be claimed for paid registration fees.