Learn

1. How to integrate digital into your overall pharma marketing, sales and medical education strategy.
2. A step-wise process to define a multi-channel customer engagement strategy.
3. The 6 multi-channel communication strategies to consider.
4. The possibilities, impact and best practices of each digital communication channel.
5. Know how to select the best-suited digital tactics and how to implement them.
6. Know which KPIs to use to measure the ROI of your digital tactics.
7. How to correctly use key measurement tools, such as the MCQ, the NPS, etc.
8. Learn from real-life examples to avoid pitfalls and gain new ideas.

Why You Should Attend

The Content: This course not only provides you with an explanation behind concepts, tactics and trends, but more importantly, it discusses the integration of digital in the overall business strategy and marketing plans. The course also examines the perspective of the customer and other stakeholders and uses multiple, real, best-practice cases to bring the theory to life.

The Expert: Our experts, Vladimir Rogiers and Jan Keuppens, not only have international experience in digital marketing but also have built up a very strong reputation within the international digital community as high-impact consultants and trainers.

The Strategic Digital Pharma Marketing Course is the only available public training course delivered by Vladimir Rogiers and Jan Keuppens on the topic of digital pharma marketing.

Agenda of The Strategic Digital Pharma Marketing Course

The below agenda is for the face-to-face format. The online version of this course will cover the same modules, but the format and timing will be adapted to suit the online training setting. 

Timing of the online course on both days will be: 

• AM: 10-12 CET
• PM: 13-17 CET
   

Day 1 

>> Click here if you wish to receive the PDF brochure of this course

Learning Methodology

Vladimir Rogiers and Jan Keuppens are very experienced in leading interactive sessions and will actively engage participants in discussion, answering any questions that may arise. Group exercises will be used throughout the course which will help delegates learn how to apply the theory and frameworks to their own situation. A simulation game runs through the 2 days so that participants can assimilate the course content by putting the theory into practice. 

One of the most valuable aspects of attending any CELforPharma course is not only being able to have your specific questions answered by leading experts, but also having the opportunity to share experiences and have in-depth discussions with your international peers.

The typical audience size of our courses ranges from 6 to 24 (max) participants.

Testimonials

Read All Testimonials From This Course

Dates & Locations

• 15-16 December 2020, live online

• 11-12 February 2021, live online

• 10-11 June 2021, live online

• 28-29 September 2021, in Brussels or Zurich, or live online

• 14-15 December 2021, in Brussels or Zurich, or live online

Hotel Booking Assistance

Having built a strong relationship with each hotel, CELforPharma has secured preferential room rates for our delegates who book their accommodation three weeks or more prior to the course. Upon your registration, we will help you make your hotel booking. For any assistance in this matter please do not hesitate to contact Sarah Nissen, Senior Programme Coordinator (sarah.nissen@celforpharma.com, tel +32 (0)2 709 01 46).

Included in the Registration Fee for the live online course​

• Access to an expert led course in real-time, using an interactive platform for break-out rooms, whiteboard exercises, polling, plenary discussions and chats
• Course material, which will be provided to you in both digital format (by email) and in hard copy (by post, so you can make notes during the course)
• Certificate of attendance signed by the expert and CELforPharma
• Flexible transfer option
• Book "Delighting Pharma Customers in the Omnichannel Age" by Ruud Kooi, Fonny Schenck & Beverly Smet of Across Health

Included in the Registration Fee​ for the face-to-face course

• Course Material (Digital & Print Versions)
• Coffee, Tea & Refreshments During the Course
• Lunch During the Course
• A Group Dinner on the First Day
• Certificate of Attendance Signed by the Experts
• Book "Delighting Pharma Customers in the Omnichannel Age" by Ruud Kooi, Fonny Schenck & Beverly Smet of Across Health
• Flexible Transfer Option
• Optimal Safety: Small Groups (16 max) and Spacious Seating

Group Discounts

Team discounts can be offered to 3 or more delegates from the same company.
Contact Inge Cornelis, Director Commercial Communications, (inge.cornelis@celforpharma.com) for more details.

How to Register

1. Click the "Register Here" button on this page.
2. Choose a course date, then fill out your personal details and company / invoicing details.
3. Choose to pay via bank transfer or by credit card.
4. Click "Confirm Registration". You will be sent an automatic email confirming your registration followed by a personal email containing an invoice and further payment instructions.

For assistance in registering, raising a PO or invoicing, please do not hesitate to contact Kealeigh Steel.
(email: kealeigh.steel@celforpharma.com or call: +32 2 709 01 45)

Transfer & Cancellation Policy

Flexible Transfer

• If a registrant cannot attend the scheduled course, he/she can avoid any cancellation charge by sending a suitable replacement participant.
• Alternatively, the registrant can transfer once at no extra cost, until 3 weeks prior to the event, to another course held before 31 December 2021.

Participant Cancellation

• Up to 6 weeks prior to the course: cancellation fee of € 400 per participant.
• Up to 5 weeks prior to the course: 25% of the invoiced registration fee.
• Up to 4 weeks prior to the course: 50% of the invoiced registration fee.
• Up to 3 weeks prior to the course: 75% of the invoiced registration fee.
• Fewer than 3 weeks or if no notification received: registrant liable to pay invoiced registration fee.
• If a registrant postpones his/her participation to a future course, and cancels again, no refund can be claimed for registration fees.