Strategic Omnichannel for Pharma Marketing

The course provided valuable insights and a structured approach to omnichannel strategy in pharma marketing. The mix of theory and practical exercises was particularly useful. I especially appreciated the transition from multichannel to omnichannel thinking, defining realistic and measurable KPIs, and understanding content in an omnichannel strategy. The presentation style was excellent — engaging and well-structured!

I appreciated learning about segmentation by potential, behaviour, and channel affinity, as well as the six-step approach. The practical experience during the game really helped bring the concepts to life!

The "Strategic Omnichannel for Pharma Marketing" course provided a comprehensive overview of omnichannel marketing strategies. The instructors delivered the content in a clear and understandable manner, supported by practical examples. The course offers valuable insights for those looking to improve their marketing approach across various channels. Overall, it's a valuable resource for professionals seeking to enhance their understanding of omnichannel marketing tactics. I recommend this course.

I appreciated learning about segmentation by potential, behaviour, and channel affinity, as well as the six-step approach. The practical experience during the game really helped bring the concepts to life!

The course provided valuable insights and a structured approach to omnichannel strategy in pharma marketing. The mix of theory and practical exercises was particularly useful. I especially appreciated the transition from multichannel to omnichannel thinking, defining realistic and measurable KPIs, and understanding content in an omnichannel strategy. The presentation style was excellent — engaging and well-structured!

The course provided an excellent opportunity for a full immersion into omnichannel communication. I appreciated the organisation, the speakers, and the overall offering. Thank you!

Incredibly relevant and comprehensive. The interactions with my peers were of high quality.

The course was intense and interesting, combining theory with plenty of group exercises. Practising in this way helped to better understand the theory!

This course provided us with high-level content and great interactivity. The time was very well managed, thank you CELforPharma.

CELforPharma courses are beyond expectations in comparison with other courses provided by other companies. Every single cent is worth it when you compare it to the amount of knowledge you are gaining.

The "Strategic Omnichannel for Pharma Marketing" course provided a comprehensive overview of omnichannel marketing strategies. The instructors delivered the content in a clear and understandable manner, supported by practical examples. The course offers valuable insights for those looking to improve their marketing approach across various channels. Overall, it's a valuable resource for professionals seeking to enhance their understanding of omnichannel marketing tactics. I recommend this course.

The 6-step framework for Omnichannel Marketing in the Medical Devices sector is very actionable, for seasoned professionals and newbies alike! The training delivers pragmatic insights, tools and frameworks in a broad range of areas: strategy, landscape, channels, performance measurement, etc.

The course is a great start to be a strategic digital leader. Thanks to the trainers that came with so many great examples that help us understand how it lands in real life!

Learned a lot about trends in pharma regarding digital marketing and it was great to be able to share ideas and experiences with the trainers and peers.

I recommend the course to all those who want to understand how the pharma world has changed and how to remain competitive by refreshing their activities, following the real needs of the customers. First strategy then tactics!

Learning with and from experienced peers is such a great, enriching feeling.

Inspirational training with lots of relevant content. I really enjoyed learning about the overview of the various digital channels available and the valuable tools to support the different strategy choices. The great content was supported by many useful practical examples and moments to interact and discuss. Thank you.

Amazing overall experience, lots of learning, I want more!

I want to thank the trainers of the course for the experience they gave us!

Amazing course that every Marketer should take.

Very good course. Well-structured and inspiring content. Great speakers and insightful interaction with both speakers and peers.

I am so glad I attended this course. It had so much useful information, interaction and many opportunities to put theory into practice. A great course experience!

It is useful to understand digital in the pharma context and go through case studies, data, polls, peer discussions and examples to contextualise that content. This course did all of this very well. I now feel more confident about applying digital strategy to a pharma context and have a wider range of tools to consider.

A dynamic course that is very rich in information, with a good balance between theory and practice. I learned a lot in two days thanks to the expert trainers. Thank you CELforPharma, I am very glad I attended.

The facilitators of this course were awesome and very knowledgeable. There was a great mix of theory, exercises, group discussions, and real cases throughout. The content focused on our business needs such as how to measure success and how to ensure successful orchestration. It was relevant to our daily work and was very practical. In addition, it was truly a joy to meet and interact with participants from around the world with various expertise. Well done CELforPharma!

I really enjoyed the 2 days. The course was well delivered by excellent presenters and had lots of great insights into strategic digital marketing that I can put into action. The balance of lectures and break out discussions was perfect, with enough time for breaks in between to keep us all focused.

This was a very practical training. The experts shared a lot of real-world examples, case studies and insights to support their teachings. They really did their research to ensure we got the most value from the training, it was great!

This was a great course to boost your skills in Digital Marketing in Pharma. The experts did a fantastic job of sharing a significant number of real-world cases, examples coupled with engagement to keep us on our toes. The case study in groups also helped solidify the learning by applying it practically, which is quite possibly the best way to learn.

While already working on a multi-channel approach, the course was highly valuable to compare our approach to industry benchmarks and getting plenty of ideas in refining our strategy and tactics.

Thanks for a great couple of days! It was a well-run course with good content, great and knowledgeable presenters and great service from CELforPharma.

By attending this course, I have discovered a very smart and efficient way to integrate the omnichannel approach in our commercial plans. Thanks!

Insightful course, practical examples & tips. Good balance between the interactive parts and the theory. Great speakers, clear explanations.

I like the content and the way that the course was introduced. The interaction with the other participants was super cool and friendly.

I really enjoyed this course. Unlike many other digital courses available on the market, it is focused on the pharma business and gives very concrete insights. Jan and Vladimir were great speakers and made the training very tangible with many examples.

Thank you very much for the insightful 2 days! I will definitely be recommending it to other product managers that are at the beginning of their career.

A clear, concise course that outlines and backs up why you should be using a digital mix when communicating with your customers.

Very practical and valuable course that upgrades marketing strategy approaches, including the newest digital channel strategies.

Jan and Vladimir give an insightful and interactive course, using their practical experience to bring the theory to life. This two day course helps to support current practice with relevant theoretical background and gives the status quo on optimising digital multi-channel strategies within the pharmaceutical industry. The interactive way allows learning and sharing of best practices among peers, and Jan and Vladimir give multiple case examples to illustrate practical examples and obtain practical ideas for your own digital multi-channel campaigns.

I really enjoyed taking this course. I liked that everything was straightforward. There was never any confusion on assignments, which is always a plus with online courses. The class was very detailed and organised, also considering the complexity of some of the topics.

The course met and exceeded my expectations regarding the strategic approach in multi-channel marketing. I give 10’s across the board for the content, the experts and the service from CELforPharma. Thank you for a great online course experience!

This course was practical, clear, useful and shared best practices while clearly stating that the context is constantly evolving.

Definitely a course I would recommend. It had great trainers who shared their experience through case studies and evidence, great organisation and communication from CELforPharma and amazing interaction between the attendees. What more could you want! Thank you a lot.

I decided to do this course as part of my personal development plan after working in marketing for 1 year. It gave insights and content which were up-to-date, addressing all the relevant strategic aspects for successful digital marketing initiatives. The course trainers had a lot of expertise and the preparation and availability of the CELforPharma contact was excellent. My special highlights were the breakout sessions in smaller groups which allowed for intense discussions and the opportunity to learn from other marketeers with a passion for what they do. A big thanks to you all!

A strategic and hands-on training to know, understand, integrate and manage the digital pharma marketing world. I would especially recommend this course, which offers a holistic and integrative perspective to the world of digital marketing (which is a fascinating area, not scary if well prepared) to all pharma marketing professionals.

A very good course with great content and experienced speakers. I would highly recommended the course for those who want to learn more about digital marketing and how to implement the tactics. Thanks!

What a great training with great speakers! There was a good balance between theory, examples and getting to practice our learnings during exercises. Thanks so much to Jan and Vladimir for running such a nice course and thank you also to CELforPharma for their great help with the organisation and logistics.

Great training that is adapted to the pharma industry with concrete examples and with tools to use to build the best multichannel strategy.