Introduction to AI in Market Access
With Dr Stefan Walzer
Course Details
THE CONTENT
Market access teams are under growing pressure to do more with less. AI offers real solutions, but only if you know which tools to use and how to apply them in a pharma context.
This condensed 1-day online course gives you a focused, practical introduction to the current use of AI tools in market access, while also giving you the insights to anticipate what is coming next.
Through a hands-on exercise and real-world examples, you will learn how to apply AI to key tasks and processes in market access and build the skills and confidence to use it effectively in your daily work.
If you want to harness the potential of AI in market access but have limited time available, this course is the ideal starting point.
THE EXPERT
Dr Stefan Walzer is a recognised leader in applying AI to healthcare market access.
As the founder and CEO of MArS Market Access & Pricing Strategy GmbH, he initiated the use of AI platforms and tools to revolutionise dossier preparation, payer negotiations, and strategic decision-making.
His career includes pivotal roles such as Global Payer Strategy Leader at F. Hoffmann – La Roche AG.
He is the author of over 40 peer-reviewed articles and more than 400 abstracts.
He is also a well-regarded lecturer in market access, pricing, and negotiation, with teaching experience at top universities in Germany.
He holds a PhD in Health Economics from the University of Zurich and qualifications from the University of Tübingen and the London School of Hygiene & Tropical Medicine.
To get a flavour of Stefan’s expertise and teaching style, watch this recent educational webinar:
THE AUDIENCE & INTERACTIVE LEARNING FORMAT
If you work in a pharma or medtech market access team, this course is designed for you, whether you are new to AI or looking to deepen your practical understanding.
The online format is designed to be as interactive and hands-on as possible. You will benefit from:
A hands-on exercise applying AI tools to a real market access task.
Interactive sessions and real-world applications of AI in market access.
Expert feedback tailored to your specific challenges and questions.
Peer learning from international colleagues facing similar industry challenges.
Focused discussions and collaborative problem-solving, adapted for an online setting.
This practical and engaging online course gives you a solid foundation to start applying AI-driven solutions in your market access work from day one.
How to use AI for market access intelligence and country landscape assessments.
How to build and test an AI agent in a hands-on group exercise.
What the key AI use cases in market access look like, from dossier writing to payer negotiations.
How to navigate the ethical, legal, and regulatory framework around AI in Europe.
What the next 2–3 years of AI in market access may look like, and how to keep building your skills.
| Welcome & Introductions (~15 min) |
| Understanding AI and How It is Transforming Pharma Market Access (~1 h) |
|
| Ethical, Legal, and Regulatory Considerations (~30 min) |
|
| Using AI for Market Access Intelligence (~1 h) |
|
| Lunch Break |
| Hands-On Exercise: Building an AI Market Access Agent (~2 h) |
|
| AI in Market Access: Key Use Cases (~1 h) |
|
| The Future of AI in Market Access (~30 min) |
|
| Final Q&A and Wrap-Up (~15 min) |
UPCOMING DATES & FORMATS - FEES
16 October 2026
Live online
Early bird € 1 570
(until 11/09/2026)
(Full fee € 1 770)
TIMING & LOCATION
Live Online: Zoom sessions between 9 AM and 5 PM CET (Brussels, Amsterdam, Paris time).
All practical details will be shared upon registration. For any questions, please contact Margherita Mutto or call +32 472 03 11 38 .
DO YOU PREFER A FACE-TO-FACE LEARNING EXPERIENCE?
Immerse yourself for 2 days and learn FACE-TO-FACE from Dr Stefan Walzer and your international peers at our 2-day The AI for Pharma Market Access Course!
GROUP DISCOUNTS
Team discounts can be offered to 2 or more delegates from the same company.
Email Annelies Swaan for more details.
HOW TO REGISTER
Click the green “Register” button on your preferred course session.
The registration wizard will guide you through the process.
PAYMENT OPTIONS
Credit Card: You’ll receive a secure payment link with your invoice (no immediate payment required).
Bank Transfer: Details provided with your invoice.
For help with registration, email Annelies Swaan or contact her by phone at +32 486 98 52 49.
INCLUDED IN THE REGISTRATION FEE
Access to a highly interactive, small-group online course (max 20 participants)
Course materials in both digital and hard copy format
Certificate of attendance signed by the experts and CELforPharma
VAT INFORMATION
Prices exclude VAT. VAT application depends on course format and your location:
Face-to-Face in Belgium: 21% Belgian VAT applies
Live online courses: The applicable VAT depends on your invoicing address. Contact your local VAT office for refund procedures where applicable.
TRANSFER & CANCELLATION POLICY
Flexible Transfer
If a registrant is unable to attend the scheduled course, they can avoid any cancellation charges by providing a suitable replacement participant.
Alternatively, the registrant may transfer once, on a 'space-available' basis and at no extra cost, to another course of the same value held within one year of the original course date, provided this is done at least three weeks prior to the event.
Registration Cancellation
Less than 14 days prior to the course date: The registrant is liable to pay the full invoiced registration fee.
Between 15 and 30 days prior to the course date: The registrant is liable to pay 50% of the invoiced registration fee.
More than 30 days prior to the course date: The registrant is liable to pay a cancellation fee of € 450 per registrant.
If a registrant postpones their participation to a future course and subsequently cancels again, no refund will be issued for the registration fees.
People attending this course are typically also interested in the below courses.
Need help to find the right course? Email Inge Cornelis or call +32 473 65 15 77.
Course Details
Dates & Locations
Prefer face-to-face training? Check out our 2-day The AI for Pharma Market Access Course.
Upcoming Session
16 October 2026, Live online
Early bird € 1 570
(until 11/09/2026)
(Full fee € 1 770)
Prices are excl. VAT
THE CONTENT
Market access teams are under growing pressure to do more with less. AI offers real solutions, but only if you know which tools to use and how to apply them in a pharma context.
This condensed 1-day online course gives you a focused, practical introduction to the current use of AI tools in market access, while also giving you the insights to anticipate what is coming next.
Through a hands-on exercise and real-world examples, you will learn how to apply AI to key tasks and processes in market access and build the skills and confidence to use it effectively in your daily work.
If you want to harness the potential of AI in market access but have limited time available, this course is the ideal starting point.
THE EXPERT
Dr Stefan Walzer is a recognised leader in applying AI to healthcare market access.
As the founder and CEO of MArS Market Access & Pricing Strategy GmbH, he initiated the use of AI platforms and tools to revolutionise dossier preparation, payer negotiations, and strategic decision-making.
His career includes pivotal roles such as Global Payer Strategy Leader at F. Hoffmann – La Roche AG.
He is the author of over 40 peer-reviewed articles and more than 400 abstracts.
He is also a well-regarded lecturer in market access, pricing, and negotiation, with teaching experience at top universities in Germany.
He holds a PhD in Health Economics from the University of Zurich and qualifications from the University of Tübingen and the London School of Hygiene & Tropical Medicine.
To get a flavour of Stefan’s expertise and teaching style, watch this recent educational webinar:
THE AUDIENCE & INTERACTIVE LEARNING FORMAT
If you work in a pharma or medtech market access team, this course is designed for you, whether you are new to AI or looking to deepen your practical understanding.
The online format is designed to be as interactive and hands-on as possible. You will benefit from:
A hands-on exercise applying AI tools to a real market access task.
Interactive sessions and real-world applications of AI in market access.
Expert feedback tailored to your specific challenges and questions.
Peer learning from international colleagues facing similar industry challenges.
Focused discussions and collaborative problem-solving, adapted for an online setting.
This practical and engaging online course gives you a solid foundation to start applying AI-driven solutions in your market access work from day one.
How to use AI for market access intelligence and country landscape assessments.
How to build and test an AI agent in a hands-on group exercise.
What the key AI use cases in market access look like, from dossier writing to payer negotiations.
How to navigate the ethical, legal, and regulatory framework around AI in Europe.
What the next 2–3 years of AI in market access may look like, and how to keep building your skills.
| Welcome & Introductions (~15 min) |
| Understanding AI and How It is Transforming Pharma Market Access (~1 h) |
|
| Ethical, Legal, and Regulatory Considerations (~30 min) |
|
| Using AI for Market Access Intelligence (~1 h) |
|
| Lunch Break |
| Hands-On Exercise: Building an AI Market Access Agent (~2 h) |
|
| AI in Market Access: Key Use Cases (~1 h) |
|
| The Future of AI in Market Access (~30 min) |
|
| Final Q&A and Wrap-Up (~15 min) |
UPCOMING DATES & FORMATS - FEES
16 October 2026
Live online
Early bird € 1 570
(until 11/09/2026)
(Full fee € 1 770)
TIMING & LOCATION
Live Online: Zoom sessions between 9 AM and 5 PM CET (Brussels, Amsterdam, Paris time).
All practical details will be shared upon registration. For any questions, please contact Margherita Mutto or call +32 472 03 11 38 .
DO YOU PREFER A FACE-TO-FACE LEARNING EXPERIENCE?
Immerse yourself for 2 days and learn FACE-TO-FACE from Dr Stefan Walzer and your international peers at our 2-day The AI for Pharma Market Access Course!
GROUP DISCOUNTS
Team discounts can be offered to 2 or more delegates from the same company.
Email Annelies Swaan for more details.
HOW TO REGISTER
Click the green “Register” button on your preferred course session.
The registration wizard will guide you through the process.
PAYMENT OPTIONS
Credit Card: You’ll receive a secure payment link with your invoice (no immediate payment required).
Bank Transfer: Details provided with your invoice.
For help with registration, email Annelies Swaan or contact her by phone at +32 486 98 52 49.
INCLUDED IN THE REGISTRATION FEE
Access to a highly interactive, small-group online course (max 20 participants)
Course materials in both digital and hard copy format
Certificate of attendance signed by the experts and CELforPharma
VAT INFORMATION
Prices exclude VAT. VAT application depends on course format and your location:
Face-to-Face in Belgium: 21% Belgian VAT applies
Live online courses: The applicable VAT depends on your invoicing address. Contact your local VAT office for refund procedures where applicable.
TRANSFER & CANCELLATION POLICY
Flexible Transfer
If a registrant is unable to attend the scheduled course, they can avoid any cancellation charges by providing a suitable replacement participant.
Alternatively, the registrant may transfer once, on a 'space-available' basis and at no extra cost, to another course of the same value held within one year of the original course date, provided this is done at least three weeks prior to the event.
Registration Cancellation
Less than 14 days prior to the course date: The registrant is liable to pay the full invoiced registration fee.
Between 15 and 30 days prior to the course date: The registrant is liable to pay 50% of the invoiced registration fee.
More than 30 days prior to the course date: The registrant is liable to pay a cancellation fee of € 450 per registrant.
If a registrant postpones their participation to a future course and subsequently cancels again, no refund will be issued for the registration fees.
People attending this course are typically also interested in the below courses.
Need help to find the right course? Email Inge Cornelis or call +32 473 65 15 77.