The AI for Pharma Market Access Course
With Dr Stefan Walzer
Course Details
THE CONTENT
AI is revolutionising the pharma market access process, driving unprecedented levels of productivity, efficiency, and impact. The extent to which AI will enhance your role and career depends on how effectively and strategically you apply it.
This two-day course is your fast track to mastering the current use of the most powerful AI tools in market access. You will gain practical insights and expert advice on applying AI effectively and confidently in your market access role. The course focuses on real-world applications, enabling you to learn, collaborate, experiment, and grow in this rapidly evolving field.
The course was a real eye-opener. AI tools will continue to support our industry, helping to bring innovative drugs and devices to the patients who need them.
Roche
Laurent Cohen, Access Engagement Manager - Belgium - April 2025
THE EXPERT
Dr Stefan Walzer is a recognised leader in applying AI to healthcare market access.
As the founder and CEO of MArS Market Access & Pricing Strategy GmbH, he initiated the use of AI platforms and tools to revolutionise dossier preparation, payer negotiations, and strategic decision-making.
His career includes pivotal roles such as Global Payer Strategy Leader at F. Hoffmann – La Roche AG
He is the author of of over 40 peer-reviewed articles and more than 400 abstracts.
He is also a well-regarded lecturer in market access, pricing, and negotiation, with teaching experience at top universities in Germany.
He holds a PhD in Health Economics from the University of Zurich and qualifications from the University of Tübingen and the London School of Hygiene & Tropical Medicine.
THE AUDIENCE & INTERACTIVE LEARNING FORMAT
If you work in a pharma or medtech market access team, this course is designed for you.
Whether you are new to AI or looking to deepen your practical understanding, you will benefit from:
Hands-on practice during group work on a business case that runs throughout the course
Interactive exercises and real-world applications of AI in market access
Expert feedback tailored to your specific challenges and questions
Peer learning from international colleagues facing similar industry challenges
Deep-dive discussions and collaborative problem-solving
This format creates a practical and supportive environment for you to confidently explore and apply AI-driven solutions in your daily work!
Master the essentials of AI in pharma market access: Understand key terminology, explore the transformative impact of AI, and tackle industry-specific challenges.
Integrate AI-driven tools with confidence: Learn how to seamlessly incorporate AI into market access processes to boost efficiency and achieve superior outcomes.
Discover the best AI systems for your needs: Get an overview of available AI technologies, along with their pros and cons, tailored to pharma market access applications.
Gain hands-on experience with AI in action: Participate in practical exercises using AI-driven tools for market access planning, systematic literature reviews, dossier writing, and payer negotiations.
(Features a real-life prostate cancer case study to simulate and solve real-world challenges across the market access lifecycle.)Learn from your peers in pharma market access: Benefit from peer insights as they will share their challenges, experiences, and innovative solutions.
Day 1
| 10:00 | Welcome & Introductions |
| 10:30 | Understanding AI and How it is Transforming Pharma Market Access |
| |
| 11:00 | Coping With Ethical, Legal and Regulatory Challenges |
| |
| 11:30 | Coffee Break |
| 11:45 | Using AI for Early Market Access Planning |
| |
| 12:15 | Lunch Break |
| 13:15 | Using AI for Early Market Access Planning - Group work on a Prostate Cancer Case |
Working in groups, participants will develop components of a market access plan for prostate cancer with freely available GPTs. Each group will work on one country. Group results will be presented in plenary. The expert-trainer will then share his outcome.
| |
| 14:15 | Using AI for Systematic Literature Research (SLR) |
| |
| 14:45 | Coffee Break |
| 15:00 | Using AI for SLR - Group Work on a Prostate Cancer Case |
Working in groups, participants will use one of the commercially available SLR platforms. The example indication will again be prostate cancer. Group results will be presented in plenary. The expert-trainer will then share his outcome.
| |
| 16:00 | Using LLMs For Health Economic Models |
| |
| 16:30 | Wrap-up of Day 1 – Final Q&A |
| 16:45 | Close Day 1 |
Day 2
| 09:00 | Recap of Day 1 |
| 09:30 | Using AI for Reimbursement Dossier Writing |
| |
| 10:30 | Coffee Break |
| 10:45 | Using AI for National & Regional Payer Negotiations |
| |
| 12:00 | Lunch Break |
| 13:00 | Using AI for Payer Negotiations - Group Work on a Prostate Cancer Case |
| |
| 14:00 | What Would Be The Future of AI in Market Access? |
| |
| 15:15 | Closing Remarks |
| |
| 15:30 | End of Course |
UPCOMING DATES & FORMATS - FEES
23-24 September 2025
Brussels
Early bird € 2 970
(until 08/08/2025)
(Full fee € 3 370)
16-17 December 2025
Brussels
Early bird € 2 970
(until 31/10/2025)
(Full fee € 3 370)
TIMING & LOCATION
Live Online (CET): Zoom sessions between 9 AM and 5 PM CET (Brussels, Amsterdam, Paris time).
Live Online (EST): Zoom sessions between 8 AM and 4 PM EST (Eastern Standard Time).
Face-to-Face: Held at the Crowne Plaza Brussels Airport (Da Vincilaan 4, 1831 Brussels), between 9 AM and 5 PM CET. Preferential hotel rates available for participants.
All practical details will be shared upon registration. For any questions, please contact Margherita Mutto or call +32 472 03 11 38 .
GROUP DISCOUNTS
Team discounts can be offered to 2 or more delegates from the same company.
Email Annelies Swaan, Director Business Operations, for more details.
HOW TO REGISTER
Click the green “Register” button on your preferred course session.
The registration wizard will guide you through the process.Alternatively, download the offline registration form and send the completed form to Annelies Swaan.
PAYMENT OPTIONS
Credit Card: You’ll receive a secure payment link with your invoice (no immediate payment required).
Bank Transfer: Details provided with your invoice.
For help with registration, email Annelies Swaan or contact her by phone at +32 486 98 52 49.
INCLUDED IN THE REGISTRATION FEE
Access to a highly interactive, small-group course (max 20 participants)
Course materials in both digital and hard copy format
Certificate of attendance signed by the experts and CELforPharma
Opportunities for networking and informal discussions during coffee/tea breaks and lunch
A group dinner in a nearby restaurant on the evening of day 1
VAT INFORMATION
Prices exclude VAT. VAT application depends on course format and your location:
Face-to-Face in Belgium: 21% Belgian VAT applies
Live online courses & self-study programme: The applicable VAT depends on your invoicing address. Contact your local VAT office for refund procedures where applicable.
TRANSFER & CANCELLATION POLICY
Flexible Transfer
If a registrant is unable to attend the scheduled course, they can avoid any cancellation charges by providing a suitable replacement participant.
Alternatively, the registrant may transfer once, on a 'space-available' basis and at no extra cost, to another course of the same value held within one year of the original course date, provided this is done at least three weeks prior to the event.
Registration Cancellation
Less than 14 days prior to the course date: The registrant is liable to pay the full invoiced registration fee.
Between 15 and 30 days prior to the course date: The registrant is liable to pay 50% of the invoiced registration fee.
More than 30 days prior to the course date: The registrant is liable to pay a cancellation fee of € 450 per registrant.
If a registrant postpones their participation to a future course and subsequently cancels again, no refund will be issued for the registration fees.
The average Recommendation Score from participants of the last session was
9,2/10!
Testimonials from past participants:
The course was a real eye-opener. AI tools will continue to support our industry, helping to bring innovative drugs and devices to the patients who need them.
Roche
Laurent Cohen, Access Engagement Manager - Belgium - April 2025
People interested in this course are typically also interested in:
Course Details
Upcoming Session
23-24 September 2025, Brussels
Early bird € 2 970
(until 08/08/2025)
(Full fee € 3 370)
Prices are excl. VAT
THE CONTENT
AI is revolutionising the pharma market access process, driving unprecedented levels of productivity, efficiency, and impact. The extent to which AI will enhance your role and career depends on how effectively and strategically you apply it.
This two-day course is your fast track to mastering the current use of the most powerful AI tools in market access. You will gain practical insights and expert advice on applying AI effectively and confidently in your market access role. The course focuses on real-world applications, enabling you to learn, collaborate, experiment, and grow in this rapidly evolving field.
The course was a real eye-opener. AI tools will continue to support our industry, helping to bring innovative drugs and devices to the patients who need them.
Roche
Laurent Cohen, Access Engagement Manager - Belgium - April 2025
THE EXPERT
Dr Stefan Walzer is a recognised leader in applying AI to healthcare market access.
As the founder and CEO of MArS Market Access & Pricing Strategy GmbH, he initiated the use of AI platforms and tools to revolutionise dossier preparation, payer negotiations, and strategic decision-making.
His career includes pivotal roles such as Global Payer Strategy Leader at F. Hoffmann – La Roche AG
He is the author of of over 40 peer-reviewed articles and more than 400 abstracts.
He is also a well-regarded lecturer in market access, pricing, and negotiation, with teaching experience at top universities in Germany.
He holds a PhD in Health Economics from the University of Zurich and qualifications from the University of Tübingen and the London School of Hygiene & Tropical Medicine.
THE AUDIENCE & INTERACTIVE LEARNING FORMAT
If you work in a pharma or medtech market access team, this course is designed for you.
Whether you are new to AI or looking to deepen your practical understanding, you will benefit from:
Hands-on practice during group work on a business case that runs throughout the course
Interactive exercises and real-world applications of AI in market access
Expert feedback tailored to your specific challenges and questions
Peer learning from international colleagues facing similar industry challenges
Deep-dive discussions and collaborative problem-solving
This format creates a practical and supportive environment for you to confidently explore and apply AI-driven solutions in your daily work!
Master the essentials of AI in pharma market access: Understand key terminology, explore the transformative impact of AI, and tackle industry-specific challenges.
Integrate AI-driven tools with confidence: Learn how to seamlessly incorporate AI into market access processes to boost efficiency and achieve superior outcomes.
Discover the best AI systems for your needs: Get an overview of available AI technologies, along with their pros and cons, tailored to pharma market access applications.
Gain hands-on experience with AI in action: Participate in practical exercises using AI-driven tools for market access planning, systematic literature reviews, dossier writing, and payer negotiations.
(Features a real-life prostate cancer case study to simulate and solve real-world challenges across the market access lifecycle.)Learn from your peers in pharma market access: Benefit from peer insights as they will share their challenges, experiences, and innovative solutions.
Day 1
| 10:00 | Welcome & Introductions |
| 10:30 | Understanding AI and How it is Transforming Pharma Market Access |
| |
| 11:00 | Coping With Ethical, Legal and Regulatory Challenges |
| |
| 11:30 | Coffee Break |
| 11:45 | Using AI for Early Market Access Planning |
| |
| 12:15 | Lunch Break |
| 13:15 | Using AI for Early Market Access Planning - Group work on a Prostate Cancer Case |
Working in groups, participants will develop components of a market access plan for prostate cancer with freely available GPTs. Each group will work on one country. Group results will be presented in plenary. The expert-trainer will then share his outcome.
| |
| 14:15 | Using AI for Systematic Literature Research (SLR) |
| |
| 14:45 | Coffee Break |
| 15:00 | Using AI for SLR - Group Work on a Prostate Cancer Case |
Working in groups, participants will use one of the commercially available SLR platforms. The example indication will again be prostate cancer. Group results will be presented in plenary. The expert-trainer will then share his outcome.
| |
| 16:00 | Using LLMs For Health Economic Models |
| |
| 16:30 | Wrap-up of Day 1 – Final Q&A |
| 16:45 | Close Day 1 |
Day 2
| 09:00 | Recap of Day 1 |
| 09:30 | Using AI for Reimbursement Dossier Writing |
| |
| 10:30 | Coffee Break |
| 10:45 | Using AI for National & Regional Payer Negotiations |
| |
| 12:00 | Lunch Break |
| 13:00 | Using AI for Payer Negotiations - Group Work on a Prostate Cancer Case |
| |
| 14:00 | What Would Be The Future of AI in Market Access? |
| |
| 15:15 | Closing Remarks |
| |
| 15:30 | End of Course |
UPCOMING DATES & FORMATS - FEES
23-24 September 2025
Brussels
Early bird € 2 970
(until 08/08/2025)
(Full fee € 3 370)
16-17 December 2025
Brussels
Early bird € 2 970
(until 31/10/2025)
(Full fee € 3 370)
TIMING & LOCATION
Live Online (CET): Zoom sessions between 9 AM and 5 PM CET (Brussels, Amsterdam, Paris time).
Live Online (EST): Zoom sessions between 8 AM and 4 PM EST (Eastern Standard Time).
Face-to-Face: Held at the Crowne Plaza Brussels Airport (Da Vincilaan 4, 1831 Brussels), between 9 AM and 5 PM CET. Preferential hotel rates available for participants.
All practical details will be shared upon registration. For any questions, please contact Margherita Mutto or call +32 472 03 11 38 .
GROUP DISCOUNTS
Team discounts can be offered to 2 or more delegates from the same company.
Email Annelies Swaan, Director Business Operations, for more details.
HOW TO REGISTER
Click the green “Register” button on your preferred course session.
The registration wizard will guide you through the process.Alternatively, download the offline registration form and send the completed form to Annelies Swaan.
PAYMENT OPTIONS
Credit Card: You’ll receive a secure payment link with your invoice (no immediate payment required).
Bank Transfer: Details provided with your invoice.
For help with registration, email Annelies Swaan or contact her by phone at +32 486 98 52 49.
INCLUDED IN THE REGISTRATION FEE
Access to a highly interactive, small-group course (max 20 participants)
Course materials in both digital and hard copy format
Certificate of attendance signed by the experts and CELforPharma
Opportunities for networking and informal discussions during coffee/tea breaks and lunch
A group dinner in a nearby restaurant on the evening of day 1
VAT INFORMATION
Prices exclude VAT. VAT application depends on course format and your location:
Face-to-Face in Belgium: 21% Belgian VAT applies
Live online courses & self-study programme: The applicable VAT depends on your invoicing address. Contact your local VAT office for refund procedures where applicable.
TRANSFER & CANCELLATION POLICY
Flexible Transfer
If a registrant is unable to attend the scheduled course, they can avoid any cancellation charges by providing a suitable replacement participant.
Alternatively, the registrant may transfer once, on a 'space-available' basis and at no extra cost, to another course of the same value held within one year of the original course date, provided this is done at least three weeks prior to the event.
Registration Cancellation
Less than 14 days prior to the course date: The registrant is liable to pay the full invoiced registration fee.
Between 15 and 30 days prior to the course date: The registrant is liable to pay 50% of the invoiced registration fee.
More than 30 days prior to the course date: The registrant is liable to pay a cancellation fee of € 450 per registrant.
If a registrant postpones their participation to a future course and subsequently cancels again, no refund will be issued for the registration fees.
The average Recommendation Score from participants of the last session was
9,2/10!
Testimonials from past participants:
The course was a real eye-opener. AI tools will continue to support our industry, helping to bring innovative drugs and devices to the patients who need them.
Roche
Laurent Cohen, Access Engagement Manager - Belgium - April 2025
People interested in this course are typically also interested in: