Master Launch Excellence in Pharma & Biotech
Three complementary courses. One complete launch skill set.
1. BUILD THE RIGHT GLOBAL LAUNCH FOUNDATION ➤
2. DRIVE STRONG EXECUTION AT COUNTRY LEVEL ➤
3. MAXIMISE IMPACT THROUGH OMNICHANNEL EXCELLENCE ➤
Launch success takes different forms depending on your role, responsibilities, and where you are in the launch journey.
Some professionals focus on shaping strong global strategy, others on leading execution at country level, and others on activating impactful omnichannel engagement.
CELforPharma brings together three launch-focused courses, each designed to address a distinct and essential aspect of pharmaceutical launch success. You can follow any course independently, or combine them to broaden your perspective across the launch lifecycle.
Choose the course(s) that best fits your launch responsibilities:
1. BUILD THE RIGHT GLOBAL LAUNCH FOUNDATION
Lay the groundwork for launch excellence by mastering early commercialisation, brand strategy development, and integrated launch planning.
🎓 You will learn how to:
Translate asset potential into a robust global launch strategy
Develop a compelling brand and value narrative
Align cross-functional teams around an integrated launch plan
👥 Best for:
Global, regional and HQ teams preparing assets for launch
2. DRIVE STRONG EXECUTION AT COUNTRY LEVEL
Turn strategy into results by leading country launches with clarity, confidence, and executional excellence.
🎓 You will learn how to:
Translate global strategy into strong local launch plans
Lead cross-functional affiliate teams through launch complexity
Anticipate and overcome common country level launch challenges
👥 Best for:
Country launch leads, affiliate leadership teams, cross-functional launch teams
Effectively Leading Country Launches in Pharma
With Jo Lopez
3. MAXIMISE IMPACT THROUGH OMNICHANNEL EXCELLENCE
Ensure your launch achieves optimal impact with the right digital mix, content strategy, and customer engagement journey.
🎓 You will learn how to:
Design effective omnichannel launch strategies
Build customer-centric engagement journeys
Align medical and marketing around integrated omnichannel execution
👥 Best for:
Medical, marketing and omnichannel teams involved in launch execution
Omnichannel Launch Excellence for Medical & Marketing
With Ben Harbour
WANT TO ORGANISE A LAUNCH TRAINING FOR YOUR TEAM?
