Expert insight:

Video: the difference between Patient FLOW and Patient JOURNEY

By Edouard Demeire, expert-trainer of The Pharma Brand Planning Course.

Patient FLOW and Patient JOURNEY are two smart decision-support tools used for strategic and tactical decisions in market access, medical affairs and commercial functions … and yet, they are often misunderstood and consequently often used interchangeably. The confusion is probably caused by the fact that there is not so much difference between both in many chronic diseases in primary care. But with the growth of high-value specialty care medicines, pharma executives in leading positions better know the difference, because the insights from a Patient JOURNEY are invaluable!

Patient FLOWs and JOURNEYs are discussed in several CELforPharma courses:

Last update: January 2022