AGILE & CUSTOMER CENTRIC BRAND PLAN QUALITY CHECKLIST
Edouard Demeire, expert-trainer of The Pharma Brand Planning Course, designed this document so that brand teams can critically assess the quality of their brand marketing plans. The structure of this checklist is based on the 4 major building blocks of a good brand plan:
There are 13 quality check points. The quality of a brand plan depends on the quality of each part, and not on the sum of all parts. Like a chain, its strength is determined by the weakest link.
> To learn how and when to use simple but powerful analytical tools in a well-structured process that culminates in the design of “visionary”, high-impact brand plans with a logic between the final action plan and market dynamics, attend The Pharma Brand Planning Course!
Last update: September 2022