Learn

1. The concepts and language of pharma pricing and Market Access that confuse many executives.
2. A helicopter view of pricing and Market Access systems in some of the largest pharma markets.
3. Why setting prices and defending prices with health economics are not the same.
4. How payers respond to your product’s profile: Measuring the strength of clinical profiles.
5. Evidence-based techniques for getting the most accurate feedback when conducting payer research.
6. How to analyse past payer behaviour to predict future pricing behaviour.
7. The international pricing system: Correctly predict its impact on your prices around the globe.
8. How to implement a pricing and Market Access strategy and what to do when you run into trouble.

Why You Should Attend

The Content: The focus is on techniques and approaches that have been proven to work best. Concepts are explained in simple, non-mathematical terms and concrete examples are used rather than vague concepts. Since you will mix with a very international audience, you will learn from your peers about pricing & reimbursement systems in their markets. Delegates leave with a collection of techniques and principles that they can implement easily and immediately.

The Expert: Gary Johnson is Europe's most respected pharma forecasting & pricing expert and has authored the industry’s most authoritative books on pharma forecasting and pricing. His specialist consultancy, Inpharmation, has been involved in the pricing and/or forecasting of around half of the new molecular entity launches over the past five years. 
Gary has trained 1000s of executives around the world. His presentations are constantly tweaked according to delegate feedback. They have thus evolved over the years so they are easy to understand and consistently get very high customer feedback scores. 

The Value Pricing for Market Access course is the only available public training course delivered by Gary Johnson on the topic of pricing.

Testimonials

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Dates & Locations

All CELforPharma courses are held live online (hosted in Zoom) or in top-class four or five star hotels situated in easily accessible locations, either close to an international airport or near public transportation links in city centre locations.​​​​
 

• 14-15 October 2021, live online

• 16-17 December 2021, live online

• 24-25 March 2022, live online

• 14-15 June 2022, live online

• 4-5 October 2022, live online

• 6-7 December 2022, face-to-face in Brussels (*)

(*) This course takes place at the Courtyard Marriott Brussels Hotel which is located 15 minutes from Brussels National Airport by complimentary hotel shuttle or taxi and 30 minutes by taxi from Brussels South train station (Thalys, TGV, Eurostar). 

Address: Avenue des Olympiades 6, 1140 Brussels, Belgium
Tel: +32 2 337 08 08
 

Hotel Booking Assistance

Having built a strong relationship with each hotel, CELforPharma has secured preferential room rates for our delegates who book their accommodation three weeks or more prior to the course. Upon your registration, we will help you make your hotel booking. For any assistance in this matter please do not hesitate to contact Kealeigh Steel, Course Administrator (kealeigh.steel@celforpharma.com, tel +32 (0)2 709 01 45).

Included in the Registration Fee - for the live online course​

• Access to a small-class (max 20 participants), expert led course in real-time, using an interactive platform for break-out rooms, whiteboard exercises, polling, plenary discussions and chats.
• Course material, which will be provided to you in both digital format (by email) and in hard copy (by post, so you can make notes during the course).
• Certificate of attendance signed by the expert and CELforPharma.
• Book “Value Pricing for Market Access: Evidence-Based Pricing for Pharmaceuticals” by Gary Johnson.

Included in the Registration Fee - for the face-to-face course

• Participation in a small-class (max 20 participants), expert led face-to-face course with interactive group exercises and plenary discussions. You will have the opportunity to meet the expert(s) and discuss your own projects/issues during the breaks.
• Course material, which will be provided to you in both digital format (by email) and in hard copy (so you can make notes during the course).
• Coffee, tea & refreshments during the course.
• Informal networking lunch.
• Certificate of attendance signed by the expert and CELforPharma.
• Book “Value Pricing for Market Access: Evidence-Based Pricing for Pharmaceuticals” by Gary Johnson.

Group Discounts

Team discounts can be offered to 3 or more delegates from the same company.
Contact Annelies Swaan, Director Business Operations, (aswaan@celforpharma.com) for more details.

How to Register

1. Click the "Register Here" button on this page.
2. Choose a course date, then fill out your personal details and company / invoicing details.
3. Choose to pay via bank transfer or by credit card.
4. Click "Confirm Registration". You will be sent an automatic email confirming your registration followed by a personal email containing an invoice and further payment instructions.

For assistance in registering, raising a PO or invoicing, please do not hesitate to contact Kealeigh Steel.
(email: kealeigh.steel@celforpharma.com or call: +32 2 709 01 45)

Transfer & Cancellation Policy

Flexible Transfer

• If a registrant cannot attend the scheduled course, he/she can avoid any cancellation charge by sending a suitable replacement participant.
• Alternatively, the registrant can transfer once at no extra cost, until 3 weeks prior to the event, to another course held within one year of the original course date.

Participant Cancellation

• Up to 6 weeks prior to the course: cancellation fee of € 400 per participant.
• Up to 5 weeks prior to the course: 25% of the invoiced registration fee.
• Up to 4 weeks prior to the course: 50% of the invoiced registration fee.
• Up to 3 weeks prior to the course: 75% of the invoiced registration fee.
• Fewer than 3 weeks or if no notification received: registrant liable to pay invoiced registration fee.
• If a registrant postpones his/her participation to a future course, and cancels again, no refund can be claimed for registration fees.