The Medical Plan and Tactical Implementation
With Maaike Addicks, MD
Course Details
The Medical Plan is a crucial strategic roadmap that guides Medical Affairs’ activities during the year and ensures that the Medical Affairs team optimally contributes to the success of a company’s brands. A strategically designed and well-crafted medical plan will not only enhance the impact of the Medical Affairs team in engaging with key stakeholders, but it will also facilitate proactive decision-making and position the department as a vital contributor to the overall success of the company.
On the one hand, this course equips you with the tools and skills to build a medical plan in a logical way.
However, for a plan to be impactful, decisions during tactical implementation are equally critical. Therefore, in this course you will get many tips and tricks on how to choose the most effective tactics to reach the goals set in the Medical Plan, and on how to optimally plan and execute them throughout the year.
Participate in this course for the unique opportunity to gain advice for your specific questions from a true Medical Affairs expert. Join a group of your international cross-industry peers, mostly medical advisors and medical science liaisons, to learn from their experiences, discuss common issues and gain new ideas.
The course clearly showed how to structure a medical plan and what’s needed to organise an advisory board. I especially valued the way it guided us from SWOT analysis to strategic imperatives. Plus, learning from the experiences shared by other participants made it even more insightful.
EG
Gaëlle Houthaeve, Medical Affairs Advisor - Belgium - June 2025
The strategic importance of a Medical Plan and its critical building blocks.
Various easy-to-use, yet impactful tools for strategic decision making.
How a well-crafted Medical Plan lays the foundation for successful external and internal stakeholder engagement.
How to effectively select, plan, and execute Medical Affairs tactics to implement the Medical Plan.
How to assess the ROI of your Medical Affairs tactics.
The course was a transformative experience that reshaped my understanding of Medical Affairs strategy. By delving deeply into the intricacies of Medical Plan structuring, Advisory Board development, and the strategic role of Medical Advisors, I gained comprehensive insights that extend far beyond traditional administrative approaches, demonstrating how medical professionals can drive genuine organisational value and alignment.
Antibiotice
Ioana Mădălina Bran, Medical Advisor - Romania - November 2024
| Welcome & Introductions (~15 min) |
| Part 1: The Strategic Medical Plan (~3 h) |
|
| Lunch Break |
| Part 2: Impactful Medical Affairs Tactics (~4 h) |
|
A medical doctor by training, Maaike Addicks is an independent Medical Affairs consultant with expertise in strategic development, change management, and competency building.
She has over 15 years of on-the-job experience in Medical Affairs in biotech, mid-sized, and large pharma companies, across a wide spectrum of therapeutic areas.
She is the President of the Medical Affairs Commission of the Dutch Association of Pharmaceutical Medicine (NVFG).
Maaike is a passionate trainer and consultant, highly respected for her hands-on approach and strategic expertise in Medical Affairs management.
I appreciated the group discussions and breakout rooms, alongside the content itself, which was very relevant and actionable. The good dialogue with both the trainer and peers helped me gain insights I can put into practice immediately.
Miltenyi Biomedicine
Jessee Porter, Medical Manager - Germany - June 2025
All Medical Advisors, MSLs and Medical Managers will greatly benefit from attending this course:
- All those responsible for or involved in building a Medical Plan will learn the right process and how to use powerful strategic decision-making tools
- MSLs and other profiles responsible for implementing the medical plan will learn how to optimally select, plan and execute tactics so that they achieve the plan’s goals
If you are a consultant, please contact Annelies Swaan, who will check with the faculty whether you can attend.
Would you like to receive a list of anonymised participant profiles from previous sessions?
Email Annelies Swaan
UPCOMING DATES & FORMATS - FEES
12 November 2025
Live online (CET timing)
Early bird € 1 470
(until 10/10/2025)
(Full fee € 1 670)
4 March 2026
Live online (CET timing)
Early bird € 1 470
(until 30/01/2026)
(Full fee € 1 670)
TIMING & LOCATION
Live Online (CET): Zoom sessions between 9 AM and 5 PM CET (Brussels, Amsterdam, Paris time).
Live Online (EST): Zoom sessions between 8 AM and 4 PM EST (Eastern Standard Time).
Face-to-Face: Held at the Crowne Plaza Brussels Airport (Da Vincilaan 4, 1831 Brussels), between 9 AM and 5 PM CET. Preferential hotel rates available for participants.
All practical details will be shared upon registration. For any questions, please contact Margherita Mutto or call +32 472 03 11 38 .
GROUP DISCOUNTS
Team discounts can be offered to 2 or more delegates from the same company.
Email Annelies Swaan, Director Business Operations, for more details.
HOW TO REGISTER
Click the green “Register” button on your preferred course session.
The registration wizard will guide you through the process.Alternatively, download the offline registration form and send the completed form to Annelies Swaan.
PAYMENT OPTIONS
Credit Card: You’ll receive a secure payment link with your invoice (no immediate payment required).
Bank Transfer: Details provided with your invoice.
For help with registration, email Annelies Swaan or contact her by phone at +32 486 98 52 49.
INCLUDED IN THE REGISTRATION FEE
Access to a highly interactive, small-group online course (max 20 participants)
Course materials in both digital and hard copy format
Complementary reading material and MSL tools: Confrontation Matrix, Advisory Board Checklist, Medical Plan PowerPoint template, KOL planning Excel template.
Certificate of attendance signed by the experts and CELforPharma
The expert Maaike Addicks, MD is available for Q&A via email after completion of the course.
VAT INFORMATION
Prices exclude VAT. VAT application depends on course format and your location:
Face-to-Face in Belgium: 21% Belgian VAT applies
Live online courses & self-study programme: The applicable VAT depends on your invoicing address. Contact your local VAT office for refund procedures where applicable.
TRANSFER & CANCELLATION POLICY
Flexible Transfer
If a registrant is unable to attend the scheduled course, they can avoid any cancellation charges by providing a suitable replacement participant.
Alternatively, the registrant may transfer once, on a 'space-available' basis and at no extra cost, to another course of the same value held within one year of the original course date, provided this is done at least three weeks prior to the event.
Registration Cancellation
Less than 14 days prior to the course date: The registrant is liable to pay the full invoiced registration fee.
Between 15 and 30 days prior to the course date: The registrant is liable to pay 50% of the invoiced registration fee.
More than 30 days prior to the course date: The registrant is liable to pay a cancellation fee of € 450 per registrant.
If a registrant postpones their participation to a future course and subsequently cancels again, no refund will be issued for the registration fees.
The average Recommendation Score from participants of the last session was
8,7/10!
Testimonials from past participants:
The course clearly showed how to structure a medical plan and what’s needed to organise an advisory board. I especially valued the way it guided us from SWOT analysis to strategic imperatives. Plus, learning from the experiences shared by other participants made it even more insightful.
EG
Gaëlle Houthaeve, Medical Affairs Advisor - Belgium - June 2025
I appreciated the group discussions and breakout rooms, alongside the content itself, which was very relevant and actionable. The good dialogue with both the trainer and peers helped me gain insights I can put into practice immediately.
Miltenyi Biomedicine
Jessee Porter, Medical Manager - Germany - June 2025
The course was a transformative experience that reshaped my understanding of Medical Affairs strategy. By delving deeply into the intricacies of Medical Plan structuring, Advisory Board development, and the strategic role of Medical Advisors, I gained comprehensive insights that extend far beyond traditional administrative approaches, demonstrating how medical professionals can drive genuine organisational value and alignment.
Antibiotice
Ioana Mădălina Bran, Medical Advisor - Romania - November 2024
The course title perfectly describes the contents of the course. The Medical Plan is explained in detail and templates are provided to structure the information. It is great that you can simply ask questions that are relevant to your personal situation to the trainer. It was nice to talk to other Medical Affairs professionals and to learn from their experiences and questions to the expert as well. I recommend this course!
Titus Health Care
Carolien Kerstholt, Medical Advisor - The Netherlands - November 2024
Maaike is an excellent speaker and a pleasure to listen to. I am very happy to have had the opportunity to listen to her and interact with her directly.
Antibiotice
Lusiana Stanescu, Medical Advisor - Romania - November 2024
Excellent detail and insights from Maaike's extensive medical experience. I heard so many 'gems' of knowledge that will be useful. The interaction with other participants was really enjoyable, hearing different angles and experiences. Highly recommended!
AstraZeneca
Muireann Ní Bhaoighill, Senior Scientist - Sweden - June 2024
Great expertise of the trainer and a very well delivered course!
Kenvue
Nik Loveridge, Associate Director, Medical Affairs - United Kingdom - June 2024
There was a lot of interaction during the online meeting. On top of her already very interesting slides, Maaike provided additional real-time information based on her own experience, when answering any questions that had been raised during the sessions.
Advanced Accelerator Applications
Jessica van den Oever, Medical Science Liaison - The Netherlands - December 2023
This course was well organised and very useful!
Terumo BCT
Aaron Haubner, Senior Medical Science Liaison - United States - December 2023
Thank you so much for this course - many opportunities to reflect, network and become a better MSL.
3M
Wendy Ofosu, Senior Medical Science Liaison - United Kingdom - September 2023
Professional, hands-on, excellent course for MSLs starting out or even with longer experience in medical affairs!
Indivior
Tuulia Saarenpaa, Medical Advisor - Finland - September 2023
I received a lot of practical tips and insights relevant to my job role from Maaike during the course and also learned a lot from discussions with the other people who attended. It really was a great course, thanks a lot!
Janssen
Melissa Lo Monaco, Medical Science Liaison Dermatology - Belgium - December 2022
So many actions and thoughts have fallen into place after following this course. I'm super happy with all the strategy and structures that Maaike has discussed and I can't wait to put them into practice as I feel they will make my work more efficient and impactful.
Boehringer Ingelheim
Xanthe van Dierendonck, Medical Science Liaison - The Netherlands - December 2022
Excellent course for anyone working in medical affairs regardless of experience. Maaike has in-depth knowledge and experience of all aspects covering the role and a friendly approach to presenting which all made for lots of fruitful discussions. Thank you!
Indivior
Olof Landelius Torper, Medical Advisor - Sweden - December 2022
The course helped me a lot in understanding my role and which tools to use to best achieve our medical goals. It offers the chance to discuss challenges and opportunities with an expert speaker as well as with colleagues from all over the world.
Sanofi
Anne Seifert, Medical Scientific Liaison Neurology - Germany - September 2022
This course was very informative. The instructor is very clear, structured, to the point, and answered all questions effectively. The organisers were also very helpful and quick to provide information and respond to any queries. I would definitely recommend this course to my colleagues, and I am looking forward to signing up to other courses with CELforPharma.
Gilead
Lina Mostafa, Senior Therapeutic Specialist - United Arab Emirates - September 2022
Highly professional, top-class course for personal growth and development! I give my warmest recommendations for this excellent course lectured and supervised by the experienced Dr Maaike Addicks. Compliments also to the administrative team at CELforPharma, who are outstandingly professional through the whole journey. It’s a WOW experience!
Roosi Verendel Nyberg, Medical Scientific Liaison - Sweden - September 2022
Very useful information, in a very well-structured presentation from a real experienced professional in this Medical Affairs domain.
AbbVie
Cristina Ungureanu, Field Medical Advisor South East Europe - Romania - March 2022
This live online course was really practical. The trainer Maaike Addicks gave us a lot of tools to improve our daily activity. I will treasure every advice!
Italfarmaco
Stefania De Marco, Medical Science Liaison - Italy - March 2022
People attending this course are typically also interested in the below courses.
Need help to find the right course? Email Inge Cornelis (Director, Client & Product Projects) or call +32 473 65 15 77
Course Details
Upcoming Session
12 November 2025, Live online (CET timing)
Early bird € 1 470
(until 10/10/2025)
(Full fee € 1 670)
Prices are excl. VAT
The Medical Plan is a crucial strategic roadmap that guides Medical Affairs’ activities during the year and ensures that the Medical Affairs team optimally contributes to the success of a company’s brands. A strategically designed and well-crafted medical plan will not only enhance the impact of the Medical Affairs team in engaging with key stakeholders, but it will also facilitate proactive decision-making and position the department as a vital contributor to the overall success of the company.
On the one hand, this course equips you with the tools and skills to build a medical plan in a logical way.
However, for a plan to be impactful, decisions during tactical implementation are equally critical. Therefore, in this course you will get many tips and tricks on how to choose the most effective tactics to reach the goals set in the Medical Plan, and on how to optimally plan and execute them throughout the year.
Participate in this course for the unique opportunity to gain advice for your specific questions from a true Medical Affairs expert. Join a group of your international cross-industry peers, mostly medical advisors and medical science liaisons, to learn from their experiences, discuss common issues and gain new ideas.
The course clearly showed how to structure a medical plan and what’s needed to organise an advisory board. I especially valued the way it guided us from SWOT analysis to strategic imperatives. Plus, learning from the experiences shared by other participants made it even more insightful.
EG
Gaëlle Houthaeve, Medical Affairs Advisor - Belgium - June 2025
The strategic importance of a Medical Plan and its critical building blocks.
Various easy-to-use, yet impactful tools for strategic decision making.
How a well-crafted Medical Plan lays the foundation for successful external and internal stakeholder engagement.
How to effectively select, plan, and execute Medical Affairs tactics to implement the Medical Plan.
How to assess the ROI of your Medical Affairs tactics.
The course was a transformative experience that reshaped my understanding of Medical Affairs strategy. By delving deeply into the intricacies of Medical Plan structuring, Advisory Board development, and the strategic role of Medical Advisors, I gained comprehensive insights that extend far beyond traditional administrative approaches, demonstrating how medical professionals can drive genuine organisational value and alignment.
Antibiotice
Ioana Mădălina Bran, Medical Advisor - Romania - November 2024
| Welcome & Introductions (~15 min) |
| Part 1: The Strategic Medical Plan (~3 h) |
|
| Lunch Break |
| Part 2: Impactful Medical Affairs Tactics (~4 h) |
|
A medical doctor by training, Maaike Addicks is an independent Medical Affairs consultant with expertise in strategic development, change management, and competency building.
She has over 15 years of on-the-job experience in Medical Affairs in biotech, mid-sized, and large pharma companies, across a wide spectrum of therapeutic areas.
She is the President of the Medical Affairs Commission of the Dutch Association of Pharmaceutical Medicine (NVFG).
Maaike is a passionate trainer and consultant, highly respected for her hands-on approach and strategic expertise in Medical Affairs management.
I appreciated the group discussions and breakout rooms, alongside the content itself, which was very relevant and actionable. The good dialogue with both the trainer and peers helped me gain insights I can put into practice immediately.
Miltenyi Biomedicine
Jessee Porter, Medical Manager - Germany - June 2025
All Medical Advisors, MSLs and Medical Managers will greatly benefit from attending this course:
- All those responsible for or involved in building a Medical Plan will learn the right process and how to use powerful strategic decision-making tools
- MSLs and other profiles responsible for implementing the medical plan will learn how to optimally select, plan and execute tactics so that they achieve the plan’s goals
If you are a consultant, please contact Annelies Swaan, who will check with the faculty whether you can attend.
Would you like to receive a list of anonymised participant profiles from previous sessions?
Email Annelies Swaan
UPCOMING DATES & FORMATS - FEES
12 November 2025
Live online (CET timing)
Early bird € 1 470
(until 10/10/2025)
(Full fee € 1 670)
4 March 2026
Live online (CET timing)
Early bird € 1 470
(until 30/01/2026)
(Full fee € 1 670)
TIMING & LOCATION
Live Online (CET): Zoom sessions between 9 AM and 5 PM CET (Brussels, Amsterdam, Paris time).
Live Online (EST): Zoom sessions between 8 AM and 4 PM EST (Eastern Standard Time).
Face-to-Face: Held at the Crowne Plaza Brussels Airport (Da Vincilaan 4, 1831 Brussels), between 9 AM and 5 PM CET. Preferential hotel rates available for participants.
All practical details will be shared upon registration. For any questions, please contact Margherita Mutto or call +32 472 03 11 38 .
GROUP DISCOUNTS
Team discounts can be offered to 2 or more delegates from the same company.
Email Annelies Swaan, Director Business Operations, for more details.
HOW TO REGISTER
Click the green “Register” button on your preferred course session.
The registration wizard will guide you through the process.Alternatively, download the offline registration form and send the completed form to Annelies Swaan.
PAYMENT OPTIONS
Credit Card: You’ll receive a secure payment link with your invoice (no immediate payment required).
Bank Transfer: Details provided with your invoice.
For help with registration, email Annelies Swaan or contact her by phone at +32 486 98 52 49.
INCLUDED IN THE REGISTRATION FEE
Access to a highly interactive, small-group online course (max 20 participants)
Course materials in both digital and hard copy format
Complementary reading material and MSL tools: Confrontation Matrix, Advisory Board Checklist, Medical Plan PowerPoint template, KOL planning Excel template.
Certificate of attendance signed by the experts and CELforPharma
The expert Maaike Addicks, MD is available for Q&A via email after completion of the course.
VAT INFORMATION
Prices exclude VAT. VAT application depends on course format and your location:
Face-to-Face in Belgium: 21% Belgian VAT applies
Live online courses & self-study programme: The applicable VAT depends on your invoicing address. Contact your local VAT office for refund procedures where applicable.
TRANSFER & CANCELLATION POLICY
Flexible Transfer
If a registrant is unable to attend the scheduled course, they can avoid any cancellation charges by providing a suitable replacement participant.
Alternatively, the registrant may transfer once, on a 'space-available' basis and at no extra cost, to another course of the same value held within one year of the original course date, provided this is done at least three weeks prior to the event.
Registration Cancellation
Less than 14 days prior to the course date: The registrant is liable to pay the full invoiced registration fee.
Between 15 and 30 days prior to the course date: The registrant is liable to pay 50% of the invoiced registration fee.
More than 30 days prior to the course date: The registrant is liable to pay a cancellation fee of € 450 per registrant.
If a registrant postpones their participation to a future course and subsequently cancels again, no refund will be issued for the registration fees.
The average Recommendation Score from participants of the last session was
8,7/10!
Testimonials from past participants:
The course clearly showed how to structure a medical plan and what’s needed to organise an advisory board. I especially valued the way it guided us from SWOT analysis to strategic imperatives. Plus, learning from the experiences shared by other participants made it even more insightful.
EG
Gaëlle Houthaeve, Medical Affairs Advisor - Belgium - June 2025
I appreciated the group discussions and breakout rooms, alongside the content itself, which was very relevant and actionable. The good dialogue with both the trainer and peers helped me gain insights I can put into practice immediately.
Miltenyi Biomedicine
Jessee Porter, Medical Manager - Germany - June 2025
The course was a transformative experience that reshaped my understanding of Medical Affairs strategy. By delving deeply into the intricacies of Medical Plan structuring, Advisory Board development, and the strategic role of Medical Advisors, I gained comprehensive insights that extend far beyond traditional administrative approaches, demonstrating how medical professionals can drive genuine organisational value and alignment.
Antibiotice
Ioana Mădălina Bran, Medical Advisor - Romania - November 2024
The course title perfectly describes the contents of the course. The Medical Plan is explained in detail and templates are provided to structure the information. It is great that you can simply ask questions that are relevant to your personal situation to the trainer. It was nice to talk to other Medical Affairs professionals and to learn from their experiences and questions to the expert as well. I recommend this course!
Titus Health Care
Carolien Kerstholt, Medical Advisor - The Netherlands - November 2024
Maaike is an excellent speaker and a pleasure to listen to. I am very happy to have had the opportunity to listen to her and interact with her directly.
Antibiotice
Lusiana Stanescu, Medical Advisor - Romania - November 2024
Excellent detail and insights from Maaike's extensive medical experience. I heard so many 'gems' of knowledge that will be useful. The interaction with other participants was really enjoyable, hearing different angles and experiences. Highly recommended!
AstraZeneca
Muireann Ní Bhaoighill, Senior Scientist - Sweden - June 2024
Great expertise of the trainer and a very well delivered course!
Kenvue
Nik Loveridge, Associate Director, Medical Affairs - United Kingdom - June 2024
There was a lot of interaction during the online meeting. On top of her already very interesting slides, Maaike provided additional real-time information based on her own experience, when answering any questions that had been raised during the sessions.
Advanced Accelerator Applications
Jessica van den Oever, Medical Science Liaison - The Netherlands - December 2023
This course was well organised and very useful!
Terumo BCT
Aaron Haubner, Senior Medical Science Liaison - United States - December 2023
Thank you so much for this course - many opportunities to reflect, network and become a better MSL.
3M
Wendy Ofosu, Senior Medical Science Liaison - United Kingdom - September 2023
Professional, hands-on, excellent course for MSLs starting out or even with longer experience in medical affairs!
Indivior
Tuulia Saarenpaa, Medical Advisor - Finland - September 2023
I received a lot of practical tips and insights relevant to my job role from Maaike during the course and also learned a lot from discussions with the other people who attended. It really was a great course, thanks a lot!
Janssen
Melissa Lo Monaco, Medical Science Liaison Dermatology - Belgium - December 2022
So many actions and thoughts have fallen into place after following this course. I'm super happy with all the strategy and structures that Maaike has discussed and I can't wait to put them into practice as I feel they will make my work more efficient and impactful.
Boehringer Ingelheim
Xanthe van Dierendonck, Medical Science Liaison - The Netherlands - December 2022
Excellent course for anyone working in medical affairs regardless of experience. Maaike has in-depth knowledge and experience of all aspects covering the role and a friendly approach to presenting which all made for lots of fruitful discussions. Thank you!
Indivior
Olof Landelius Torper, Medical Advisor - Sweden - December 2022
The course helped me a lot in understanding my role and which tools to use to best achieve our medical goals. It offers the chance to discuss challenges and opportunities with an expert speaker as well as with colleagues from all over the world.
Sanofi
Anne Seifert, Medical Scientific Liaison Neurology - Germany - September 2022
This course was very informative. The instructor is very clear, structured, to the point, and answered all questions effectively. The organisers were also very helpful and quick to provide information and respond to any queries. I would definitely recommend this course to my colleagues, and I am looking forward to signing up to other courses with CELforPharma.
Gilead
Lina Mostafa, Senior Therapeutic Specialist - United Arab Emirates - September 2022
Highly professional, top-class course for personal growth and development! I give my warmest recommendations for this excellent course lectured and supervised by the experienced Dr Maaike Addicks. Compliments also to the administrative team at CELforPharma, who are outstandingly professional through the whole journey. It’s a WOW experience!
Roosi Verendel Nyberg, Medical Scientific Liaison - Sweden - September 2022
Very useful information, in a very well-structured presentation from a real experienced professional in this Medical Affairs domain.
AbbVie
Cristina Ungureanu, Field Medical Advisor South East Europe - Romania - March 2022
This live online course was really practical. The trainer Maaike Addicks gave us a lot of tools to improve our daily activity. I will treasure every advice!
Italfarmaco
Stefania De Marco, Medical Science Liaison - Italy - March 2022
People attending this course are typically also interested in the below courses.
Need help to find the right course? Email Inge Cornelis (Director, Client & Product Projects) or call +32 473 65 15 77