Testimonials From The Pharma Brand Planning Course

There was a great mixture of theory and industry examples / group work exercises during the course. Brand planning is not about filling in templates and Edouard did an excellent job at teaching us this and showing us different tools and plans we can use in our job roles. CELforPharma was always there to help and to ensure everything ran smoothly in the online format. Thank you very much!

medac

Janet Lauenstein, Global Product Manager - Germany - July 2021 (live online course)
I got an in-depth insight into all the things we should (or should try to) be aware of when preparing a brand plan form this training. Edouard really impressed me with his expertise on each topic. He made us think and rethink about our product strategy, plans, etc. There was lots of great content and it is so useful to have the course materials both printed and in PDF to be able to look back on and refresh the knowledge in the months/years to come. Many thanks!

Inspharma

Luka Macinkovic, Product Manager - Slovenia - July 2021 (live online course)
This course is really interesting and very interactive. The examples and exercises at each stage of the course allow us a total immersion into the pharma market. At the end, it becomes automatic and it really enriches the approach of the marketing plan, which is sometimes too rigid. I look forward to applying these tools to my next marketing brand plan!

Recordati

Bertille Cabet, International Marketing Manager - France - April 2021 (live online course)
A great virtual session that got me thinking strategically and pushed some boundaries. Edouard is an expert in this space with so much knowledge to share.

CREATION.co

Lara Meyer, Health Strategy Consultant - United Kingdom - April 2021 (live online course)
The training course was very interesting to have a basic understanding of marketing in the pharmaceutical industry. There was a nice combination of listening and actively working in groups.

Roche

Céline Engels, Product Manager Immunology/Project Manager Neurology - Belgium - November 2020 (live online course)
Good course, summarizing well the key steps of brand planning. Very good knowledge, experience and presentation skills from Edouard. Group work sessions were interesting and useful.

AbbVie

Jean Antoine De Los Frailes, Finance Director - Belgium - November 2020 (live online course)
This course gives a very good overview of the basics of brand strategy planning. The group work really helped a lot to translate the theory into practice. This course is very practical, easy to understand thanks to the many examples that Edouard gives, and very applicable to the daily situation. Highly recommended!

AstraZeneca

Joke Devoldere, Associate Brand Manager - Belgium - November 2020 (live online course)
Extremely high quality course, with a lot of insight coming from real life. Really helpful.

Effik Italia

Luca Ardolino, Marketing Manager - Italy - November 2020 (live online course)
Great expert insights and useful tools that are applicable in the workplace. By attending, you will learn the general marketing principles, common lingo and practical tools. You also get the opportunity to work within groups and apply learnings. Thanks!

Takeda

Mariama Jarjue, Associate Market Access Manager - United Kingdom - November 2020 (live online course)
Great exploration of theory! Edouard is very knowledgeable and a great trainer.

Alexion

Federica Martinelli, Sr Specialist, Global Marketing Operations - Switzerland - November 2019 (face-to-face course)
Thank you very much for two engaging days! The group works are very valuable and the expert is very knowledgeable.

Helsinn Healthcare

Sabrina Perucchi, Marketing Manager - Switzerland - November 2019 (face-to-face course)
The course gives a very good overview of marketing relevant topics and tools for the brand strategy, branding, positioning and implementing of tactics. Mr. Demeire is a very good presenter and teacher.

Takeda

Eveline Binder, Senior Customer & Brand Manager Oncology - Switzerland - November 2018 (face-to-face course)
I would highly recommend both this course and the marketing for non-marketing functions one. Edouard is a very enthusiastic speaker and the courses gave me very good new learnings for practicing in the real world.

Alexion Pharma Nordics

Jessica Lindberg, Marketing Specialist - Sweden - November 2018 (face-to-face course)
Interesting topics, top speaker! Group works are essential and highly valued.

Takeda

Jasmin Gruber, Brand Manager OTC - Austria - June 2018 (face-to-face course)
Very relevant to my current responsibilities, and good source for implementation towards making a ‘simple’ brand plan. I highly valued the interactive aspect of the course. Very high quality training course that covers my needs!

Mundipharma

Liesbet Broodcoorens, Product Manager Primary Care - Belgium - June 2018 (face-to-face course)
I think the course is the right level of detail for varying levels of employees. By attending, you get the process from start to finish as well as relevant examples.

Jazz Pharmaceuticals

Lucy Mitchell, Senior Manager, Business Analysis and Insights - United Kingdom - June 2018 (face-to-face course)
Very educated lecturer! Good detailing, clear explanations, relevance in practice. Thanks!

Chiesi

Vladislav Ivanov, Key Account Manager - Bulgaria - June 2018 (face-to-face course)
The course provided me with all the important steps and thoughts and news on Brand Planning applied to a competitive market like Pharma Industry with significant impact on my daily workload by leveraging my interaction within cross-functional teams.

Shire

Emmanouil Mavrakos, Country Medical Lead - Greece - December 2017 (face-to-face course)
For a person new to the brand planning process or for a new marketer, the content is very relevant. Standard approaches are very useful, regardless of the target audience. The case study, the group work sessions and sharing best practices with other participants make this course very valuable. Thanks!

Bayer

Mohammad Etebari, Senior Brand Manager - Germany - December 2017 (face-to-face course)
Curious or expert, if you want to be sure that a plan is built on the right hypothesis, this course is the right one! Thanks Edouard!

Actelion

Kevin Rodriguez, Business Manager - France - June 2017 (face-to-face course)
Really enjoyed the training! Very engaged and lively, knowledgeable speaker. Nice mix between PowerPoint/flipover notes and group work. Very structured buildup of the process. There was ample time for questions and discussion. Nice meeting room, lots of space.

Janssen

Mirjam Barendse, Nordic Senior Brand Manager - Sweden - June 2017 (face-to-face course)
A really interesting and highly relevant course, with excellent delivery from Edouard. I would highly recommend this course.

Alexion Pharma

Naomi McCardle, Manager, EMEA Events Excellence - Switzerland - June 2017 (face-to-face course)
It is a very useful and well-structured course. Edouard is a very good teacher. Perfect course! Thank you very much.

Alfa Wassermann

Alessandra Idelmi, Global Product Manager Assistant - Italy - June 2017 (face-to-face course)
Edouard provided us with a course that one would only experience in a top tier business school. Edouard’s course will equip you with the right balance of theory (frameworks, strategies,...) followed by an immersion in real life business cases to highlight the latter. By using non-pharma cases, he stimulates out-of-the-box thinking. I am very satisfied with the course and can only highly recommend it for any level of experience in marketing.

Jasdip Gill, Marketing Consultant - Belgium - June 2017 (face-to-face course)
Especially as a young professional, this course has given me the best foundation possible!

Takeda

Janine Kopp, Project Manager Oncology - Switzerland - November 2016 (face-to-face course)
Thanks to the very experienced team of organizers and to Edouard Demeire!

Bayer

Jessica Hansen, Brand Manager - Germany - November 2016 (face-to-face course)
I really enjoyed being surrounded by so many marketing counterparts! Edouard Demeire’s course will reinforce the medical contribution during the patient value brand planning process.

UCB

Lode Melis, Medical Manager Immunology - Belgium - November 2016 (face-to-face course)
It really fits daily practice and is a good benchmark for junior and senior brand managers at both local and global level. Highly recommendable!

ALK

Maarten van Eijk, Senior International Product Manager - The Netherlands - November 2016 (face-to-face course)
Another expertly presented and highly relevant course, tailored in order to be applicable to everyday practice.

Helsinn Healthcare

Victor Badu, International Brand Manager - Switzerland - November 2016 (face-to-face course)
Very high quality course, aligned with the evolutions of the pharma market.

Pharmamar

Davide Roccato, Product Manager - Italy - November 2015 (face-to-face course)
Very dynamic course with an excellent structure and a great trainer. It provides a lot of messages applicable to daily work.

Merck

Dragan Stevanovic, Product Manager - Serbia - November 2015 (face-to-face course)
I definitely received enough knowledge to start participating in daily brand planning. I am pleased that I had the opportunity to take part of this course.

Chiesi

Iva Kacheshmarova, Product Specialist - Bulgaria - November 2015 (face-to-face course)
An extremely informative and engaging course, brought to life with real life examples from the industry - very enjoyable!

Actelion

Lena Matthai, Associate Director - Global Commercial Insights - Switzerland - November 2015 (face-to-face course)
Very high level of knowledge and experience of one of the great experts in Pharma Marketing, presented in an attractive way! Thank you!

Egis Pharmaceuticals

Mariella Mihaylova, Product Manager - Bulgaria - November 2015 (face-to-face course)
Edouard Demeire, expert in Pharma Brand Planning, is experienced and insightful, and delivers a great 2-day training in concepts and essential tools. I am confident I will be able to apply this knowledge to make a concrete brand plan.

Santen

Natapol Supsomwong, Sales Manager- Ophthalmology Portfolio - Thailand - November 2015 (face-to-face course)
This course provided me with the knowledge I had been looking for to apply to my work. This is indeed what I wanted to learn! Thank you.

Takeda

Pradthana Suwan, Senior Sales Manager - Thailand - November 2015 (face-to-face course)
I've enjoyed this course a lot! Edouard Demeire is a very experienced speaker and trainer, giving the information in a structured and interesting way, completing the theory with bright examples, not only in pharma but also in other markets.

UCB Pharma

Anna Lebedeva, Senior Product Manager - Russia - May 2015 (face-to-face course)
This Brand Planning course with Edouard Demeire met my expectations entirely: a very interactive course which gave me the chance to exercise the knowledge. I will go back to my work prepared to meet the challenges of the Customer Marketing Manager position.

Bristol Myers-Squibb

Ioana Bodea, Customer Marketing Manager - Romania - May 2015 (face-to-face course)
Now I truly understand the relevance of the Brand Plan!

Bristol Myers-Squibb

Magda Kiraly, Customer Marketing Manager - Romania - May 2015 (face-to-face course)
Edouard Demeire teaches you to think out of the box, even in a pharma business led by compliance. He used many market examples to break some conventional thoughts/thinking built by this industry.

Galderma

Marie Neto, Export Coordinator - France - May 2015 (face-to-face course)
Really satisfied with this course! It confirmed our daily marketing works, and it allows us to focus more on customers.

Bayer

Agathe Legros, Brand Manager - France - November 2014 (face-to-face course)
This course gave me useful insights into brand planning.

Sanofi

Marija Segedin Zuvela, Product Specialist - Croatia - November 2014 (face-to-face course)
Edouard Demeire has a great knowledge and knows how to transfer it into interesting topics. The organization was perfect for me. It was adapted to my needs!

Pierre Fabre

Stefanie Haefele, Marketing Director Dermatology - Germany - November 2014 (face-to-face course)
Very good organization, high expertise, good level of interactivity.

Bristol-Myers Squibb

Alina Trandafir, Customer Marketing Manager - Romania - May 2014 (face-to-face course)
Edouard Demeire is very knowledgeable, flexible, and has great theoretical and practical experience. He gives many practical examples and helpful answers. The course is hands-on with a lot of interactive debates.

Actelion

Dennis Engelke, Senior Manager - Global Commercial Insights - Switzerland - May 2014 (face-to-face course)
Edouard Demeire applied marketing and branding to the 'pharma world' with elegance. Models and frameworks, actively used alongside group work, were good ways of learning; it made us think and participate. I would recommend this course to 'new-to-pharma-people' (like myself; commercially experienced and educated, however with a need to better understand the 'pharma world') or to people with a more scientific/clinical/technical pharma background that would like to better understand marketing/branding theory, practice and tools.

LEO Pharma

Mads Kempel Laursen, Global Patient Solutions Manager AK - Denmark - May 2014 (face-to-face course)
Very well organised, very intensive and focused. High level of experience from the speaker, always showing practical examples of pharma & non-pharma products.

LEO Pharma

Marina Vernet, Product Manager Psoriasis - Switzerland - May 2014 (face-to-face course)
The expert-trainer Edouard Demeire was very good in translating 'old' habits into practical and innovative approaches.

Bristol-Myers Squibb

Mihail Antonescu, Customer Marketing Manager - Romania - May 2014 (face-to-face course)
Edouard is a highly engaging speaker who brings in examples also from other industries to apply to pharma.

Merck Serono

Harvinder Kaur, Marketing and Strategy - Germany - October 2013 (face-to-face course)
An excellent and highly effective learning experience. The Pharma Brand Planning Course combines theory with practical exercises, and on top Edouard Demeire's invaluable experience and vast market knowledge.

JNB McCann

Jutta Schubert, Senior Strategic Planner - Germany - October 2013 (face-to-face course)
Edouard is a very skilled trainer with an in-depth knowledge of the pharma industry! He gave us a structured approach to brand planning that we can take home to support us in our marketing roles and further challenge our way of thinking.

AstraZeneca

Miriam Castro, Product Manager - Portugal - October 2013 (face-to-face course)
Edouard Demeire's course has provided me with insights into marketing and also helped me in understanding the concepts and tools that should be applied.

UTI

Mladen Tosic, Marketing & Sales Manager - Serbia - October 2013 (face-to-face course)
C.E.L.forpharma's Brand Planning course focuses on the important points of brand planning and gives a helpful structure.

Reckitt Benckiser

Stephanie Trolliet, Country Manager Pharma - Switzerland - October 2013 (face-to-face course)
Edouard Demeire is a highly knowledgeable trainer who is both engaging and entertaining.

Ferring

Steve Robertson, Global Brand Manager - Switzerland - October 2013 (face-to-face course)
The pharma marketing course provided the strategic insights of the brand planning process that are sometimes missing in daily routine.

Alfa Wassermann

Giampiero Piccinini, Corporate Product Manager - Italy - June 2013 (face-to-face course)
I would highly recommend the brand planning course with Edouard. Highly relevant to my everyday work and provided lots of inspiration and tools to do things in an improved way.

Shionogi

Tarik Djeddour, VP of Business Intelligence, Analytics and Market Research, Europe - UK - June 2013 (face-to-face course)