Testimonials From The Pharma Brand Planning Course
I would highly recommend both this course and the marketing for non-marketing functions one. Edouard is a very enthusiastic speaker and the courses gave me very good new learnings for practicing in the real world.
Alexion Pharma NordicsJessica Lindberg, Marketing Specialist - Sweden - November 2018
Interesting topics, top speaker! Group works are essential and highly valued.
TakedaJasmin Gruber, Brand Manager OTC - Austria - June 2018
Very relevant to my current responsibilities, and good source for implementation towards making a ‘simple’ brand plan. I highly valued the interactive aspect of the course. Very high quality training course that covers my needs!
MundipharmaLiesbet Broodcoorens, Product Manager Primary Care - Belgium - June 2018
I think the course is the right level of detail for varying levels of employees. By attending, you get the process from start to finish as well as relevant examples.
Jazz PharmaceuticalsLucy Mitchell, Senior Manager, Business Analysis and Insights - United Kingdom - June 2018
Very educated lecturer! Good detailing, clear explanations, relevance in practice. Thanks!
ChiesiVladislav Ivanov, Key Account Manager - Bulgaria - June 2018
The course provided me with all the important steps and thoughts and news on Brand Planning applied to a competitive market like Pharma Industry with significant impact on my daily workload by leveraging my interaction within cross-functional teams.
ShireEmmanouil Mavrakos, Country Medical Lead - Greece - December 2017
For a person new to the brand planning process or for a new marketer, the content is very relevant. Standard approaches are very useful, regardless of the target audience. The case study, the group work sessions and sharing best practices with other participants make this course very valuable. Thanks!
BayerMohammad Etebari, Senior Brand Manager - Germany - December 2017
Curious or expert, if you want to be sure that a plan is built on the right hypothesis, this course is the right one! Thanks Edouard!
ActelionKevin Rodriguez, Business Manager - France - June 2017
Really enjoyed the training! Very engaged and lively, knowledgeable speaker. Nice mix between PowerPoint/flipover notes and group work. Very structured buildup of the process. There was ample time for questions and discussion. Nice meeting room, lots of space.
JanssenMirjam Barendse, Nordic Senior Brand Manager - Sweden - June 2017
A really interesting and highly relevant course, with excellent delivery from Edouard. I would highly recommend this course.
Alexion PharmaNaomi McCardle, Manager, EMEA Events Excellence - Switzerland - June 2017
It is a very useful and well-structured course. Edouard is a very good teacher. Perfect course! Thank you very much.
Alfa WassermannAlessandra Idelmi, Global Product Manager Assistant - Italy - June 2017
Edouard provided us with a course that one would only experience in a top tier business school. Edouard’s course will equip you with the right balance of theory (frameworks, strategies,...) followed by an immersion in real life business cases to highlight the latter. By using non-pharma cases, he stimulates out-of-the-box thinking. I am very satisfied with the course and can only highly recommend it for any level of experience in marketing.Jasdip Gill, Marketing Consultant - Belgium - June 2017
Especially as a young professional, this course has given me the best foundation possible!
TakedaJanine Kopp, Project Manager Oncology - Switzerland - November 2016
Thanks to the very experienced team of organizers and to Edouard Demeire!
BayerJessica Hansen, Brand Manager - Germany - November 2016
I really enjoyed being surrounded by so many marketing counterparts! Edouard Demeire’s course will reinforce the medical contribution during the patient value brand planning process.
UCBLode Melis, Medical Manager Immunology - Belgium - November 2016
It really fits daily practice and is a good benchmark for junior and senior brand managers at both local and global level. Highly recommendable!
ALKMaarten van Eijk, Senior International Product Manager - The Netherlands - November 2016
Another expertly presented and highly relevant course, tailored in order to be applicable to everyday practice.
Helsinn HealthcareVictor Badu, International Brand Manager - Switzerland - November 2016
Very high quality course, aligned with the evolutions of the pharma market.
PharmamarDavide Roccato, Product Manager - Italy - November 2015
Very dynamic course with an excellent structure and a great trainer. It provides a lot of messages applicable to daily work.
MerckDragan Stevanovic, Product Manager - Serbia - November 2015
I definitely received enough knowledge to start participating in daily brand planning. I am pleased that I had the opportunity to take part of this course.
ChiesiIva Kacheshmarova, Product Specialist - Bulgaria - November 2015
An extremely informative and engaging course, brought to life with real life examples from the industry - very enjoyable!
ActelionLena Matthai, Associate Director - Global Commercial Insights - Switzerland - November 2015
Very high level of knowledge and experience of one of the great experts in Pharma Marketing, presented in an attractive way! Thank you!
Egis PharmaceuticalsMariella Mihaylova, Product Manager - Bulgaria - November 2015
Edouard Demeire, expert in Pharma Brand Planning, is experienced and insightful, and delivers a great 2-day training in concepts and essential tools. I am confident I will be able to apply this knowledge to make a concrete brand plan.
SantenNatapol Supsomwong, Sales Manager- Ophthalmology Portfolio - Thailand - November 2015
This course provided me with the knowledge I had been looking for to apply to my work. This is indeed what I wanted to learn! Thank you.
TakedaPradthana Suwan, Senior Sales Manager - Thailand - November 2015
I've enjoyed this course a lot! Edouard Demeire is a very experienced speaker and trainer, giving the information in a structured and interesting way, completing the theory with bright examples, not only in pharma but also in other markets.
UCB PharmaAnna Lebedeva, Senior Product Manager - Russia - May 2015
This Brand Planning course with Edouard Demeire met my expectations entirely: a very interactive course which gave me the chance to exercise the knowledge. I will go back to my work prepared to meet the challenges of the Customer Marketing Manager position.
Bristol Myers-SquibbIoana Bodea, Customer Marketing Manager - Romania - May 2015
Now I truly understand the relevance of the Brand Plan!
Bristol Myers-SquibbMagda Kiraly, Customer Marketing Manager - Romania - May 2015
Edouard Demeire teaches you to think out of the box, even in a pharma business led by compliance. He used many market examples to break some conventional thoughts/thinking built by this industry.
GaldermaMarie Neto, Export Coordinator - France - May 2015
Really satisfied with this course! It confirmed our daily marketing works, and it allows us to focus more on customers.
BayerAgathe Legros, Brand Manager - France - November 2014
This course gave me useful insights into brand planning.
SanofiMarija Segedin Zuvela, Product Specialist - Croatia - November 2014
Edouard Demeire has a great knowledge and knows how to transfer it into interesting topics. The organization was perfect for me. It was adapted to my needs!
Pierre FabreStefanie Haefele, Marketing Director Dermatology - Germany - November 2014
Very good organization, high expertise, good level of interactivity.
Bristol-Myers SquibbAlina Trandafir, Customer Marketing Manager - Romania - May 2014
Edouard Demeire is very knowledgeable, flexible, and has great theoretical and practical experience. He gives many practical examples and helpful answers. The course is hands-on with a lot of interactive debates.
ActelionDennis Engelke, Senior Manager - Global Commercial Insights - Switzerland - May 2014
Edouard Demeire applied marketing and branding to the 'pharma world' with elegance. Models and frameworks, actively used alongside group work, were good ways of learning; it made us think and participate. I would recommend this course to 'new-to-pharma-people' (like myself; commercially experienced and educated, however with a need to better understand the 'pharma world') or to people with a more scientific/clinical/technical pharma background that would like to better understand marketing/branding theory, practice and tools.
LEO PharmaMads Kempel Laursen, Global Patient Solutions Manager AK - Denmark - May 2014
Very well organised, very intensive and focused. High level of experience from the speaker, always showing practical examples of pharma & non-pharma products.
LEO PharmaMarina Vernet, Product Manager Psoriasis - Switzerland - May 2014
The expert-trainer Edouard Demeire was very good in translating 'old' habits into practical and innovative approaches.
Bristol-Myers SquibbMihail Antonescu, Customer Marketing Manager - Romania - May 2014
Edouard is a highly engaging speaker who brings in examples also from other industries to apply to pharma.
Merck SeronoHarvinder Kaur, Marketing and Strategy - Germany - October 2013
An excellent and highly effective learning experience. The Pharma Brand Planning Course combines theory with practical exercises, and on top Edouard Demeire's invaluable experience and vast market knowledge.
JNB McCannJutta Schubert, Senior Strategic Planner - Germany - October 2013
Edouard is a very skilled trainer with an in-depth knowledge of the pharma industry! He gave us a structured approach to brand planning that we can take home to support us in our marketing roles and further challenge our way of thinking.
AstraZenecaMiriam Castro, Product Manager - Portugal - October 2013
Edouard Demeire's course has provided me with insights into marketing and also helped me in understanding the concepts and tools that should be applied.
UTIMladen Tosic, Marketing & Sales Manager - Serbia - October 2013
C.E.L.forpharma's Brand Planning course focuses on the important points of brand planning and gives a helpful structure.
Reckitt BenckiserStephanie Trolliet, Country Manager Pharma - Switzerland - October 2013
Edouard Demeire is a highly knowledgeable trainer who is both engaging and entertaining.
FerringSteve Robertson, Global Brand Manager - Switzerland - October 2013
The pharma marketing course provided the strategic insights of the brand planning process that are sometimes missing in daily routine.
Alfa WassermannGiampiero Piccinini, Corporate Product Manager - Italy - June 2013
I would highly recommend the brand planning course with Edouard. Highly relevant to my everyday work and provided lots of inspiration and tools to do things in an improved way.