Dr. Roger Cox

The Pharma Licensing Negotiation Course

With Dr Roger Cox

Course Details

Achieving success in a pharma licensing negotiation process hinges on meticulous management of each step involved.

Apart from knowing the theoretical framework, one must also gain significant practical expertise to ensure favourable outcomes. 

To speed up your learning curve, it is best to learn from a true industry expert and gain hands-on experience in realistic scenarios that accurately replicate the intricacies of the BioPharma sector.

That is why we structured this course around role-plays in typical (commercial) BioPharma licensing situations. 

The hands-on learning methodology is designed to teach the tools and tricks of each step of the licensing negotiation process: from planning to internal negotiations, making the first contact, term sheet assumptions, resolving issues, and finally closing a contract.

By participating in this course, you will not only be able to learn directly from an experienced pharma licensing negotiation veteran, but you will also have the unique opportunity to share experiences, have in-depth discussions and network with a small group of international peers. 
 

The licensing course exceeded my expectations. The role-playing and negotiation simulations were especially productive. Excellent presentations and guidance from Roger, and great support from CELforPharma. I would recommend this course to anyone involved in licensing and negotiations.

Viatris

Zafeirios Anagnostopoulos, Senior Medical Manager Business Development - Global - April 2025

  1. The skill set required to successfully negotiate licencing deals in the pharma-biotech world, to persuade and build consensus.

  2. What you need to prepare and check before starting a negotiation.

  3. The methods for determining value and how to use a financial modelling spreadsheet to improve negotiation outcomes.

  4. Practise negotiating skills in four interactive role-plays featuring typical Pharma/Biotech licensing situations.

  5. The differences between integrative and distributive negotiation strategies and tools to improve leverage.

  6. The various types of licencing agreements used in pharma-biotech, and methods to determine royalty rates and value sharing.

Course agenda

 

I’m glad I participated in this course — I learned a lot! The tools were really helpful, and I also learned a great deal from working with the spreadsheets. Thank you very much!

Expanscience

Sacha Marsollier, Business Development International Project Manager - France - April 2025

 

 

Day 1
Welcome and Introductions (~30 min)
Negotiation Skills (~1 h)
  • Master-level negotiation skills for Pharma and Biotech and how to develop them
  • Networking, opportunity identification and managing deal flow
Preparation for Negotiation and Value Analysis (~1 h 15 min)
  • Check-lists, term sheets and value drivers
  • Financial models and net present value (NPV)
  • Risk-adjusted NPV allocation and decision tree analysis
  • Headline Deal Value
  • Influence of goal setting on negotiation outcome
  • Better negotiation
  • Negotiation strategies
Advantages and Pitfalls of Different Negotiation Tools (~30 min)
  • The traded concession
  • The giveaway paradox
  • Bundling the not-so-good
  • Using deal breakers & challenging them
  • Expanding choice to get a good result
  • Using timing & time to your advantage
  • Attrition tactics
Lunch Break
Role Play – Preparing to Negotiate (~45 min)
  • Role play exercise: involving the Licensing Director of a pharmaceutical company seeking to license a drug delivery technology for a new chemical entity from a smaller biotech company
  • Discussion and learnings
Negotiation Styles and Presentation Skills (~45 min)
  • Negotiating styles – responses and risks styles
  • Presentation skills and body-language
  • Leadership and using your team
Developing Leverage and Negotiation Tactics (~45 min)
  • Developing negotiation leverage
  • Bargaining and bluffing
  • Delivering the message
  • Managing difficult items and bad news
  • Anchoring and managing expectations
  • Dealing from strength and dealing from weakness
  • Trading and bargaining
  • Marginal gains
  • Structured negotiation tips
Role Play – Term Sheet Assumptions (~2 h: 1 h 15 min on day 1, 45 min on day 2)
  • Bargaining term sheets - preparation, content and negotiation
  • Internal team meeting to agree and input assumptions for spreadsheet and NPV share calculations

 

Day 2
Licences, Royalties and Milestones (~1 h 30 min)
  • Licences and freedom to operate
  • Value sharing, benchmarking royalty calculation methods
  • Licence fees, milestones and option payments
  • Unexpected consequences
Role Play – Licence Negotiation (~1 h)
  • Role play exercise: meeting to decide strategy and terms to resolve potential infringement of a third party’s Intellectual Property Rights
Role Play – Term Sheet Assumptions (~45 min, continued from day 1)
Lunch Break
Role Play – Term Sheet Negotiation (~1 h 30 min)
  • Role-play exercise: involving two teams negotiating a term sheet covering a licence and manufacturing agreement between a biotech company with a new chemical entity in clinical development and a biopharmaceutical company seeking worldwide rights
Term Sheet Presentations, Feedback & Learnings (~45 min)
  • Analysis of term sheet negotiations
  • Where was the value captured?
  • Identification of value drivers which could have improved outcome
  • Learnings for future negotiations
Critical Success Factors in Contract Negotiation (~45 min)
  • Defining performance and value protection
  • Determining appropriate sanctions
  • Meaning and Interpretation
  • Closure
  • Cross-cultural negotiations and considerations
Course Learnings and Conclusions (~30 min)

 

Download Brochure

 

Complete the below form to download the full course brochure. It outlines the detailed agenda, learning outcomes, expert info and some testimonials from past participants.

  • Dr Roger Cox has 30 years of experience in licensing, encompassing both large and small pharma/biotech companies.

  • Currently a Regional Advisor for UK and Europe with Plexus Ventures, Roger was formerly an Executive Director with J&J’s Global Pharma BD Group where he negotiated over 50 commercial licencing agreements.

  • Roger is a highly regarded pharma licensing veteran. His course participants highly value the opportunity to tap into his exceptional knowledge and expertise, backed up by an impressive career.
     

The course is very interactive and the role-play exercises enable you to put the theory into practice. Roger is such a great teacher, he provides a pretty nice 360° overview of the negotiation concepts in pharma licensing activities while giving key tips for your tool box.

Skymab Biotherapeutics

Aiphi Andrée Nguyen, CEO - France - April 2024

This practical Pharma/Biotech negotiation course is designed for:

  • Business development and licensing managers wishing to improve their negotiation skills.

  • All other executives working in the Pharma/Biotech sector who are involved in the negotiation process for the licensing or acquisition of pharmaceutical and other healthcare products.

Would you like to receive a list of anonymised participant profiles from previous sessions? 

Email Annelies Swaan

 

 

UPCOMING DATES & FORMATS - FEES

23-24 October 2025

Live online (CET timing)

Early bird € 2 670

(until 19/09/2025)

(Full fee € 2 870)

27-28 November 2025

Brussels

Early bird € 2 970

(until 10/10/2025)

(Full fee € 3 370)

 


TIMING & LOCATION

  • Live Online (CET): Zoom sessions between 9 AM and 5 PM CET (Brussels, Amsterdam, Paris time).

  • Live Online (EST): Zoom sessions between 8 AM and 4 PM EST (Eastern Standard Time).

  • Face-to-Face: Held at the Crowne Plaza Brussels Airport (Da Vincilaan 4, 1831 Brussels), between 9 AM and 5 PM CET. Preferential hotel rates available for participants.

All practical details will be shared upon registration. For any questions, please contact Margherita Mutto or call +32 472 03 11 38 .

 

SPECIAL OFFER FOR BIOTECH EXECUTIVES

Executives from biotech start-ups (companies that do not have products on the market yet) and academia can apply for a € 400 discount. Please email Annelies Swaan, Director Business Operations, for more details.  

 

GROUP DISCOUNTS

Team discounts can be offered to 2 or more delegates from the same company.

Email Annelies Swaan, Director Business Operations, for more details. 

 

HOW TO REGISTER

  • Click the green “Register” button on your preferred course session.
    The registration wizard will guide you through the process.

  • Alternatively, download the offline registration form and send the completed form to Annelies Swaan.

 

PAYMENT OPTIONS

  • Credit Card: You’ll receive a secure payment link with your invoice (no immediate payment required).

  • Bank Transfer: Details provided with your invoice.

For help with registration, email Annelies Swaan or contact her by phone at +32 486 98 52 49.

 

INCLUDED IN THE REGISTRATION FEE

For live online courses:

  • Access to a highly interactive, small-group online course (max 20 participants)

  • Course materials in both digital and hard copy format

  • Certificate of attendance signed by the experts and CELforPharma
     

For face-to-face courses:

  • Access to a highly interactive, small-group course (max 20 participants)

  • Course materials in both digital and hard copy format

  • Certificate of attendance signed by the experts and CELforPharma

  • Opportunities for networking and informal discussions during coffee/tea breaks and lunch

  • A group dinner in a nearby restaurant on the evening of day 1

 

VAT INFORMATION

Prices exclude VAT. VAT application depends on course format and your location:

  • Face-to-Face in Belgium: 21% Belgian VAT applies

  • Live online courses & self-study programme: The applicable VAT depends on your invoicing address. Contact your local VAT office for refund procedures where applicable.

 

TRANSFER & CANCELLATION POLICY

Flexible Transfer

If a registrant is unable to attend the scheduled course, they can avoid any cancellation charges by providing a suitable replacement participant.

Alternatively, the registrant may transfer once, on a 'space-available' basis and at no extra cost, to another course of the same value held within one year of the original course date, provided this is done at least three weeks prior to the event.

Registration Cancellation

  • Less than 14 days prior to the course date: The registrant is liable to pay the full invoiced registration fee.

  • Between 15 and 30 days prior to the course date: The registrant is liable to pay 50% of the invoiced registration fee.

  • More than 30 days prior to the course date: The registrant is liable to pay a cancellation fee of € 450 per registrant.

If a registrant postpones their participation to a future course and subsequently cancels again, no refund will be issued for the registration fees.
 

The average Recommendation Score from participants of the last session was 

9,0/10!

 

 

Testimonials from past participants:

The licensing course exceeded my expectations. The role-playing and negotiation simulations were especially productive. Excellent presentations and guidance from Roger, and great support from CELforPharma. I would recommend this course to anyone involved in licensing and negotiations.

Viatris

Zafeirios Anagnostopoulos, Senior Medical Manager Business Development - Global - April 2025

This course is a great opportunity to revisit the always-important theory, and especially to practise and learn through hands-on experience.

Tecnimede

Filipe Pernas, Business Development Manager - Portugal - April 2025

I’m glad I participated in this course — I learned a lot! The tools were really helpful, and I also learned a great deal from working with the spreadsheets. Thank you very much!

Expanscience

Sacha Marsollier, Business Development International Project Manager - France - April 2025

Great hands-on negotiation training from an expert, alongside great peers.

Gergely Vértes, Biotech Launch Lead - Rare Disease Expert - Belgium - April 2025

This course has been a great deep dive into pharma licensing negotiation. Both the content and the trainer met my expectations and I would recommend it to anyone that wants to know more and improve about the topic.

Viatris

Guillermo De Barnola, Forecasting & Performance Manager - Switzerland - November 2024

Very interactive course enriched by Roger's expertise and the possibility to practice the concepts in the role plays.

BIAL

Maria Sampaio, Business Development & In-Licensing Manager - Portugal - November 2024

The course is valuable for reinforcing key negotiation concepts and gaining insights from an experienced trainer, making it an excellent opportunity to develop these essential skills.

Inmunotek

Carlos Subiza, Legal Affairs - Spain - November 2024

The course is very interactive and the role-play exercises enable you to put the theory into practice. Roger is such a great teacher, he provides a pretty nice 360° overview of the negotiation concepts in pharma licensing activities while giving key tips for your tool box.

Skymab Biotherapeutics

Aiphi Andrée Nguyen, CEO - France - April 2024

By attending this course, you get new ways to view negotiation stages and roles. And you get insight into some pharma-specific details that hadn’t been exposed to me before. Also the role-plays were a great learning experience. Thanks!

ImmunoPharma

Kjetil Ramsøy, Director, Corporate Development & Special Projects - Norway - April 2024

Good course to start learning about negotiations! I highly valued the experience of Dr. Roger Cox, the team work and the preparations and coordination by CELforPharma. I recommend this course!

Cloverty

Ana Fernandez, Administrative Technician and Translator - Spain - April 2024

This course was a breath of fresh air, filled with knowledge, great discussions, unexpected ideas and unique individual approaches to each one. I do believe the course will bring outputs according to everyone's initial expectations and even more. Thank you, Roger, for sharing your deep knowledge and for such a pleasant and light vibe within the whole course that was built by your teaching style!

YURiA Pharm

Olesia Paliichuk, Senior Business Development Manager - Ukraine - April 2024

Fantastic course! Thank you, Roger and thank you, CELforPharma. 2 days well spent.

Bluepharma

José Dias, Business Development Manager - Portugal - December 2023

Valuable course for relevant specialists.

Nordic Pharma

Kirill Politkin, Director General Export - United Kingdom - October 2023

Thanks for the great training course during these two days! It was of a great value, I appreciate the shared experiences from Roger and the discussions with other attendees. Very positive and inspiring 2 days!

NRS Innovation

Brahim Sennane, Transfer & Licensing Manager - France - June 2023

This is a perfect course for anyone wanting to learn about licensing negotiation within the pharma industry. It was really useful, not only in terms of the theoretical part but especially thanks to putting that theory into practice with experienced participants during exciting negotiation role-plays.

Biofarm

Monika Witkowska-Kubicka, Key Account Manager - Poland - June 2023

Thank you CELforPharma for this opportunity! This course is definitely worth attending for anyone in a similar profession to mine and I will certainly recommend it to others.

Polisano Pharmaceuticals

Vivian Diaconescu, Chief Commercial & Business Development Officer - Romania - June 2023

A most valuable course for the business development professional! The course was excellent, particularly the instructor, content and participants. Very much looking forward to applying the learnings!

Vifor Pharma

Joel Krauser, Director - Switzerland - November 2022

Thanks Roger and CELforPharma for this enjoyable and valuable training. I found it very useful as it catered to different stages of development within the profile of negotiating and had lots of real-life examples to connect with what we have learned. We were able to practise our negotiation skills with each other during the role-plays and also learn by witnessing other people negotiate, which was great.

Tecnimede

Francisco Cabrita, Business Development Manager - Portugal - October 2022

Well structured, suitable for upcoming bus dev position. I highly valued the role plays.

Kora Healthcare

Conor O’Daly, CEO - Ireland - June 2022

An excellent way to sharpen your negotiation skills! It was great to meet Roger and my peers for sharing our respective negotiating experiences.

Theranexus

Simon Slarko, Scouting & Business Development Manager - France - June 2022

Great interaction, content and communication. Seeing practical examples and practicing real cases was extremely useful.

Leukocare

Tanja Vukićević, Director / Head of Business Development - Germany - June 2022

This course is excellent and taught by an expert!

Bial

Madalena Pedro Oliveira, Head of In Licensing Office - Portugal - December 2021

Totally enjoyable course: perfectly organised, with a small group of participants from the field, with interactive role-plays, full of insights for everyone, and with useful tools, of course. Thank you Roger for the course. Thank you Barbara and CELforPharma team for the organisation and service.

Yuria-Pharm

Vitalina Nikitina, Senior Business Development Manager - Ukraine - December 2021

Excellent course. Highly practical and well delivered. Great delivery by Roger and excellent facilitation by CELforPharma.

GSK

Ramya Devanand, Global Strategic Insights Director - United Kingdom - October 2021

Dr. Roger Cox is highly skilled and the learning outcome from him and the participants exceeded my expectations. I can highly recommend this course.

Fagron

Johan Verlinden, Global Head of Legal & M&A - Belgium - October 2021

Great experience, excellent participants and a wonderful opportunity to learn a lot in a relatively short timeframe.

Galenika

Milorad Ilic, Executive Director for Investment Projects and International Business Development - Serbia - October 2021

I enjoyed this course very much, especially the practical parts and the topics on negotiation tools and creating leverage. Roger did a great job presenting the course and CELforPharma did a great job in supporting Roger and the group. Thanks a lot!

Pharmstandard Ventures

Elena Starikova, Acting Head - Russian Federation - May 2021

Very interactive and well organised course. I especially appreciated the small class size and the role playing. As a BD professional at a biotech company, this course has expanded my skill set and confidence for future drafting and negotiation of license proposals.

Salipro Biotech

Maria Lisa Knudsen, Business Development Director - Sweden - May 2021

The Pharma Licensing Negotiation Course is a very interesting 2-day training, run by a very knowledgeable expert. The role-plays give you a good idea of the real-life experience. It gave me confidence in negotiating future licensing deals.

Norgine

Anais Lesimple, Business Development Manager - United Kingdom - February 2021

This is a great course that I am so grateful to have been a part of. Thank you all for all the hard work you have put into it!

Philex Pharmaceuticals

Fatima Abed, Business Development Consultant - Jordan - February 2021

This course covered all relevant questions I had!

Dendorf Associates

Joachim Becker, Principal - United States - February 2021

People attending this course are typically also interested in: 

Course Details

Dates & Locations

23-24 October 2025

Live online (CET timing)

Register

27-28 November 2025

Brussels

Register

The audience for this course is restricted to a maximum of 8 delegates.

Special offer for biotech start-ups & academia: Apply for a € 400 discount. Contact Annelies Swaan for more details.

Upcoming Session

23-24 October 2025, Live online (CET timing)

Early bird € 2 670

(until 19/09/2025)

 (Full fee € 2 870)

Prices are excl. VAT

Achieving success in a pharma licensing negotiation process hinges on meticulous management of each step involved.

Apart from knowing the theoretical framework, one must also gain significant practical expertise to ensure favourable outcomes. 

To speed up your learning curve, it is best to learn from a true industry expert and gain hands-on experience in realistic scenarios that accurately replicate the intricacies of the BioPharma sector.

That is why we structured this course around role-plays in typical (commercial) BioPharma licensing situations. 

The hands-on learning methodology is designed to teach the tools and tricks of each step of the licensing negotiation process: from planning to internal negotiations, making the first contact, term sheet assumptions, resolving issues, and finally closing a contract.

By participating in this course, you will not only be able to learn directly from an experienced pharma licensing negotiation veteran, but you will also have the unique opportunity to share experiences, have in-depth discussions and network with a small group of international peers. 
 

The licensing course exceeded my expectations. The role-playing and negotiation simulations were especially productive. Excellent presentations and guidance from Roger, and great support from CELforPharma. I would recommend this course to anyone involved in licensing and negotiations.

Viatris

Zafeirios Anagnostopoulos, Senior Medical Manager Business Development - Global - April 2025

  1. The skill set required to successfully negotiate licencing deals in the pharma-biotech world, to persuade and build consensus.

  2. What you need to prepare and check before starting a negotiation.

  3. The methods for determining value and how to use a financial modelling spreadsheet to improve negotiation outcomes.

  4. Practise negotiating skills in four interactive role-plays featuring typical Pharma/Biotech licensing situations.

  5. The differences between integrative and distributive negotiation strategies and tools to improve leverage.

  6. The various types of licencing agreements used in pharma-biotech, and methods to determine royalty rates and value sharing.

Course agenda

 

I’m glad I participated in this course — I learned a lot! The tools were really helpful, and I also learned a great deal from working with the spreadsheets. Thank you very much!

Expanscience

Sacha Marsollier, Business Development International Project Manager - France - April 2025

 

 

Day 1
Welcome and Introductions (~30 min)
Negotiation Skills (~1 h)
  • Master-level negotiation skills for Pharma and Biotech and how to develop them
  • Networking, opportunity identification and managing deal flow
Preparation for Negotiation and Value Analysis (~1 h 15 min)
  • Check-lists, term sheets and value drivers
  • Financial models and net present value (NPV)
  • Risk-adjusted NPV allocation and decision tree analysis
  • Headline Deal Value
  • Influence of goal setting on negotiation outcome
  • Better negotiation
  • Negotiation strategies
Advantages and Pitfalls of Different Negotiation Tools (~30 min)
  • The traded concession
  • The giveaway paradox
  • Bundling the not-so-good
  • Using deal breakers & challenging them
  • Expanding choice to get a good result
  • Using timing & time to your advantage
  • Attrition tactics
Lunch Break
Role Play – Preparing to Negotiate (~45 min)
  • Role play exercise: involving the Licensing Director of a pharmaceutical company seeking to license a drug delivery technology for a new chemical entity from a smaller biotech company
  • Discussion and learnings
Negotiation Styles and Presentation Skills (~45 min)
  • Negotiating styles – responses and risks styles
  • Presentation skills and body-language
  • Leadership and using your team
Developing Leverage and Negotiation Tactics (~45 min)
  • Developing negotiation leverage
  • Bargaining and bluffing
  • Delivering the message
  • Managing difficult items and bad news
  • Anchoring and managing expectations
  • Dealing from strength and dealing from weakness
  • Trading and bargaining
  • Marginal gains
  • Structured negotiation tips
Role Play – Term Sheet Assumptions (~2 h: 1 h 15 min on day 1, 45 min on day 2)
  • Bargaining term sheets - preparation, content and negotiation
  • Internal team meeting to agree and input assumptions for spreadsheet and NPV share calculations

 

Day 2
Licences, Royalties and Milestones (~1 h 30 min)
  • Licences and freedom to operate
  • Value sharing, benchmarking royalty calculation methods
  • Licence fees, milestones and option payments
  • Unexpected consequences
Role Play – Licence Negotiation (~1 h)
  • Role play exercise: meeting to decide strategy and terms to resolve potential infringement of a third party’s Intellectual Property Rights
Role Play – Term Sheet Assumptions (~45 min, continued from day 1)
Lunch Break
Role Play – Term Sheet Negotiation (~1 h 30 min)
  • Role-play exercise: involving two teams negotiating a term sheet covering a licence and manufacturing agreement between a biotech company with a new chemical entity in clinical development and a biopharmaceutical company seeking worldwide rights
Term Sheet Presentations, Feedback & Learnings (~45 min)
  • Analysis of term sheet negotiations
  • Where was the value captured?
  • Identification of value drivers which could have improved outcome
  • Learnings for future negotiations
Critical Success Factors in Contract Negotiation (~45 min)
  • Defining performance and value protection
  • Determining appropriate sanctions
  • Meaning and Interpretation
  • Closure
  • Cross-cultural negotiations and considerations
Course Learnings and Conclusions (~30 min)

 

Download Brochure

 

Complete the below form to download the full course brochure. It outlines the detailed agenda, learning outcomes, expert info and some testimonials from past participants.

  • Dr Roger Cox has 30 years of experience in licensing, encompassing both large and small pharma/biotech companies.

  • Currently a Regional Advisor for UK and Europe with Plexus Ventures, Roger was formerly an Executive Director with J&J’s Global Pharma BD Group where he negotiated over 50 commercial licencing agreements.

  • Roger is a highly regarded pharma licensing veteran. His course participants highly value the opportunity to tap into his exceptional knowledge and expertise, backed up by an impressive career.
     

The course is very interactive and the role-play exercises enable you to put the theory into practice. Roger is such a great teacher, he provides a pretty nice 360° overview of the negotiation concepts in pharma licensing activities while giving key tips for your tool box.

Skymab Biotherapeutics

Aiphi Andrée Nguyen, CEO - France - April 2024

This practical Pharma/Biotech negotiation course is designed for:

  • Business development and licensing managers wishing to improve their negotiation skills.

  • All other executives working in the Pharma/Biotech sector who are involved in the negotiation process for the licensing or acquisition of pharmaceutical and other healthcare products.

Would you like to receive a list of anonymised participant profiles from previous sessions? 

Email Annelies Swaan

 

 

UPCOMING DATES & FORMATS - FEES

23-24 October 2025

Live online (CET timing)

Early bird € 2 670

(until 19/09/2025)

(Full fee € 2 870)

27-28 November 2025

Brussels

Early bird € 2 970

(until 10/10/2025)

(Full fee € 3 370)

 


TIMING & LOCATION

  • Live Online (CET): Zoom sessions between 9 AM and 5 PM CET (Brussels, Amsterdam, Paris time).

  • Live Online (EST): Zoom sessions between 8 AM and 4 PM EST (Eastern Standard Time).

  • Face-to-Face: Held at the Crowne Plaza Brussels Airport (Da Vincilaan 4, 1831 Brussels), between 9 AM and 5 PM CET. Preferential hotel rates available for participants.

All practical details will be shared upon registration. For any questions, please contact Margherita Mutto or call +32 472 03 11 38 .

 

SPECIAL OFFER FOR BIOTECH EXECUTIVES

Executives from biotech start-ups (companies that do not have products on the market yet) and academia can apply for a € 400 discount. Please email Annelies Swaan, Director Business Operations, for more details.  

 

GROUP DISCOUNTS

Team discounts can be offered to 2 or more delegates from the same company.

Email Annelies Swaan, Director Business Operations, for more details. 

 

HOW TO REGISTER

  • Click the green “Register” button on your preferred course session.
    The registration wizard will guide you through the process.

  • Alternatively, download the offline registration form and send the completed form to Annelies Swaan.

 

PAYMENT OPTIONS

  • Credit Card: You’ll receive a secure payment link with your invoice (no immediate payment required).

  • Bank Transfer: Details provided with your invoice.

For help with registration, email Annelies Swaan or contact her by phone at +32 486 98 52 49.

 

INCLUDED IN THE REGISTRATION FEE

For live online courses:

  • Access to a highly interactive, small-group online course (max 20 participants)

  • Course materials in both digital and hard copy format

  • Certificate of attendance signed by the experts and CELforPharma
     

For face-to-face courses:

  • Access to a highly interactive, small-group course (max 20 participants)

  • Course materials in both digital and hard copy format

  • Certificate of attendance signed by the experts and CELforPharma

  • Opportunities for networking and informal discussions during coffee/tea breaks and lunch

  • A group dinner in a nearby restaurant on the evening of day 1

 

VAT INFORMATION

Prices exclude VAT. VAT application depends on course format and your location:

  • Face-to-Face in Belgium: 21% Belgian VAT applies

  • Live online courses & self-study programme: The applicable VAT depends on your invoicing address. Contact your local VAT office for refund procedures where applicable.

 

TRANSFER & CANCELLATION POLICY

Flexible Transfer

If a registrant is unable to attend the scheduled course, they can avoid any cancellation charges by providing a suitable replacement participant.

Alternatively, the registrant may transfer once, on a 'space-available' basis and at no extra cost, to another course of the same value held within one year of the original course date, provided this is done at least three weeks prior to the event.

Registration Cancellation

  • Less than 14 days prior to the course date: The registrant is liable to pay the full invoiced registration fee.

  • Between 15 and 30 days prior to the course date: The registrant is liable to pay 50% of the invoiced registration fee.

  • More than 30 days prior to the course date: The registrant is liable to pay a cancellation fee of € 450 per registrant.

If a registrant postpones their participation to a future course and subsequently cancels again, no refund will be issued for the registration fees.
 

The average Recommendation Score from participants of the last session was 

9,0/10!

 

 

Testimonials from past participants:

The licensing course exceeded my expectations. The role-playing and negotiation simulations were especially productive. Excellent presentations and guidance from Roger, and great support from CELforPharma. I would recommend this course to anyone involved in licensing and negotiations.

Viatris

Zafeirios Anagnostopoulos, Senior Medical Manager Business Development - Global - April 2025

This course is a great opportunity to revisit the always-important theory, and especially to practise and learn through hands-on experience.

Tecnimede

Filipe Pernas, Business Development Manager - Portugal - April 2025

I’m glad I participated in this course — I learned a lot! The tools were really helpful, and I also learned a great deal from working with the spreadsheets. Thank you very much!

Expanscience

Sacha Marsollier, Business Development International Project Manager - France - April 2025

Great hands-on negotiation training from an expert, alongside great peers.

Gergely Vértes, Biotech Launch Lead - Rare Disease Expert - Belgium - April 2025

This course has been a great deep dive into pharma licensing negotiation. Both the content and the trainer met my expectations and I would recommend it to anyone that wants to know more and improve about the topic.

Viatris

Guillermo De Barnola, Forecasting & Performance Manager - Switzerland - November 2024

Very interactive course enriched by Roger's expertise and the possibility to practice the concepts in the role plays.

BIAL

Maria Sampaio, Business Development & In-Licensing Manager - Portugal - November 2024

The course is valuable for reinforcing key negotiation concepts and gaining insights from an experienced trainer, making it an excellent opportunity to develop these essential skills.

Inmunotek

Carlos Subiza, Legal Affairs - Spain - November 2024

The course is very interactive and the role-play exercises enable you to put the theory into practice. Roger is such a great teacher, he provides a pretty nice 360° overview of the negotiation concepts in pharma licensing activities while giving key tips for your tool box.

Skymab Biotherapeutics

Aiphi Andrée Nguyen, CEO - France - April 2024

By attending this course, you get new ways to view negotiation stages and roles. And you get insight into some pharma-specific details that hadn’t been exposed to me before. Also the role-plays were a great learning experience. Thanks!

ImmunoPharma

Kjetil Ramsøy, Director, Corporate Development & Special Projects - Norway - April 2024

Good course to start learning about negotiations! I highly valued the experience of Dr. Roger Cox, the team work and the preparations and coordination by CELforPharma. I recommend this course!

Cloverty

Ana Fernandez, Administrative Technician and Translator - Spain - April 2024

This course was a breath of fresh air, filled with knowledge, great discussions, unexpected ideas and unique individual approaches to each one. I do believe the course will bring outputs according to everyone's initial expectations and even more. Thank you, Roger, for sharing your deep knowledge and for such a pleasant and light vibe within the whole course that was built by your teaching style!

YURiA Pharm

Olesia Paliichuk, Senior Business Development Manager - Ukraine - April 2024

Fantastic course! Thank you, Roger and thank you, CELforPharma. 2 days well spent.

Bluepharma

José Dias, Business Development Manager - Portugal - December 2023

Valuable course for relevant specialists.

Nordic Pharma

Kirill Politkin, Director General Export - United Kingdom - October 2023

Thanks for the great training course during these two days! It was of a great value, I appreciate the shared experiences from Roger and the discussions with other attendees. Very positive and inspiring 2 days!

NRS Innovation

Brahim Sennane, Transfer & Licensing Manager - France - June 2023

This is a perfect course for anyone wanting to learn about licensing negotiation within the pharma industry. It was really useful, not only in terms of the theoretical part but especially thanks to putting that theory into practice with experienced participants during exciting negotiation role-plays.

Biofarm

Monika Witkowska-Kubicka, Key Account Manager - Poland - June 2023

Thank you CELforPharma for this opportunity! This course is definitely worth attending for anyone in a similar profession to mine and I will certainly recommend it to others.

Polisano Pharmaceuticals

Vivian Diaconescu, Chief Commercial & Business Development Officer - Romania - June 2023

A most valuable course for the business development professional! The course was excellent, particularly the instructor, content and participants. Very much looking forward to applying the learnings!

Vifor Pharma

Joel Krauser, Director - Switzerland - November 2022

Thanks Roger and CELforPharma for this enjoyable and valuable training. I found it very useful as it catered to different stages of development within the profile of negotiating and had lots of real-life examples to connect with what we have learned. We were able to practise our negotiation skills with each other during the role-plays and also learn by witnessing other people negotiate, which was great.

Tecnimede

Francisco Cabrita, Business Development Manager - Portugal - October 2022

Well structured, suitable for upcoming bus dev position. I highly valued the role plays.

Kora Healthcare

Conor O’Daly, CEO - Ireland - June 2022

An excellent way to sharpen your negotiation skills! It was great to meet Roger and my peers for sharing our respective negotiating experiences.

Theranexus

Simon Slarko, Scouting & Business Development Manager - France - June 2022

Great interaction, content and communication. Seeing practical examples and practicing real cases was extremely useful.

Leukocare

Tanja Vukićević, Director / Head of Business Development - Germany - June 2022

This course is excellent and taught by an expert!

Bial

Madalena Pedro Oliveira, Head of In Licensing Office - Portugal - December 2021

Totally enjoyable course: perfectly organised, with a small group of participants from the field, with interactive role-plays, full of insights for everyone, and with useful tools, of course. Thank you Roger for the course. Thank you Barbara and CELforPharma team for the organisation and service.

Yuria-Pharm

Vitalina Nikitina, Senior Business Development Manager - Ukraine - December 2021

Excellent course. Highly practical and well delivered. Great delivery by Roger and excellent facilitation by CELforPharma.

GSK

Ramya Devanand, Global Strategic Insights Director - United Kingdom - October 2021

Dr. Roger Cox is highly skilled and the learning outcome from him and the participants exceeded my expectations. I can highly recommend this course.

Fagron

Johan Verlinden, Global Head of Legal & M&A - Belgium - October 2021

Great experience, excellent participants and a wonderful opportunity to learn a lot in a relatively short timeframe.

Galenika

Milorad Ilic, Executive Director for Investment Projects and International Business Development - Serbia - October 2021

I enjoyed this course very much, especially the practical parts and the topics on negotiation tools and creating leverage. Roger did a great job presenting the course and CELforPharma did a great job in supporting Roger and the group. Thanks a lot!

Pharmstandard Ventures

Elena Starikova, Acting Head - Russian Federation - May 2021

Very interactive and well organised course. I especially appreciated the small class size and the role playing. As a BD professional at a biotech company, this course has expanded my skill set and confidence for future drafting and negotiation of license proposals.

Salipro Biotech

Maria Lisa Knudsen, Business Development Director - Sweden - May 2021

The Pharma Licensing Negotiation Course is a very interesting 2-day training, run by a very knowledgeable expert. The role-plays give you a good idea of the real-life experience. It gave me confidence in negotiating future licensing deals.

Norgine

Anais Lesimple, Business Development Manager - United Kingdom - February 2021

This is a great course that I am so grateful to have been a part of. Thank you all for all the hard work you have put into it!

Philex Pharmaceuticals

Fatima Abed, Business Development Consultant - Jordan - February 2021

This course covered all relevant questions I had!

Dendorf Associates

Joachim Becker, Principal - United States - February 2021

Dates & Locations

23-24 October 2025

Live online (CET timing)

Register

27-28 November 2025

Brussels

Register

The audience for this course is restricted to a maximum of 8 delegates.

Special offer for biotech start-ups & academia: Apply for a € 400 discount. Contact Annelies Swaan for more details.