Slide Snapshot: KPI Framework for Omnichannel in Pharma

Many Medical Affairs Managers struggle to select a set of KPIs that allows them to effectively measure the impact of their omnichannel tactics to engage with external stakeholders.  

CELforPharma faculty member Ben Harbour of the Strategic Omnichannel for Medical Affairs course has made a handy slide snapshot that provides a framework of KPIs: 

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eBooklet: KPI Framework for Omnichannel in Pharma

 

 

Learn more about this topic at the following short duration course(s):

Strategic Omnichannel for Medical Affairs
By Ben Harbour
Ben Harbour
Omnichannel Launch Excellence for Medical & Marketing
The big picture, critical success factors & data-led best practices
By Ben Harbour & Mark Watson
Ben Harbour
Mark Watson

 

 

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