e-Booklet: KPI Framework for Omnichannel in Pharma

Many managers in pharma are struggling to select a set of KPIs to measure the ROI of their omnichannel engagement tactics.    

CELforPharma faculty members Jean-Sebastien Struyf and Aida Diaz-Agero of the Strategic Omnichannel for Marketing course have made a handy e-booklet that provides a framework of KPIs: 

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eBooklet: KPI Framework for Omnichannel in Pharma

 

 

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