Omnichannel Launch Excellence for Medical & Marketing
With Ben Harbour
Course Details
More than ever, designing and executing an actionable, high-impact omnichannel customer engagement strategy is a key driver for success in new product launches within pharma.
This one-day programme empowers Commercial and Medical Affairs managers to become highly effective contributors to the cross-functional process required for a successful omnichannel pharma brand launch.
You will have the opportunity to consult directly with an experienced omnichannel engagement expert. And you’ll also engage in meaningful discussions and share experiences with international peers, making this a truly unique learning experience.
The Omnichannel Launch Excellence for Medical & Marketing online training was an intense and highly insightful experience. It provided a comprehensive overview of key trends, strategies for mapping HCP channel preferences, and practical tools for optimising budgets and ensuring impactful launches. The focus on aligning cross-functional teamwork was especially valuable. The interactive group exercise at the end was a great way to apply learnings collaboratively with other participants, making the training both engaging and actionable.
AbbVie
Sarah Schreurs, Multichannel Marketing Manager - Belgium - November 2024
The dos and don’ts of a successful, cross-functionally orchestrated omnichannel launch.
How Medical Affairs can boost data dissemination by leveraging omnichannel both before and during commercial launch.
How Commercial can create pragmatic, high-impact omnichannel customer journeys to ensure superior customer engagement and product uptake.
How to minimise the risk of losing impact when transitioning the omnichannel strategy from HQ to local.
How to set up and track a highly actionable omnichannel measurement framework.
An excellent course that provides deep insights into launch excellence and the value an omnichannel approach holds for our customers.
Bayer
Tom Ellis, Head of Marketing and Operations - United Kingdom - March 2025
| Welcome & Audience Expectations (~30 min) |
| Key Industry & Customer Trends (~1 h) |
|
| The Role of Medical Affairs in Omnichannel Launch Excellence (~1 h) |
|
| The Commercial Component of Omnichannel Launch Excellence (~1 h) |
|
| Lunch Break |
| The Cross-Functional Dimension: Bringing It All Together (~30 min) |
|
| Headquarters-to-Local Omnichannel Strategy: Issues and Solutions (~1 h) |
|
| Setting Omnichannel KPIs for Real-Time Monitoring (~30 min) |
|
| Group Exercise (~1 h) |
|
Ben Harbour is VP Global Accounts with Precision AQ (the new name of Across Health), Europe's leading consultancy specialising in omnichannel customer engagement strategies for life science organisations.
Ben is a strategic advisor to pharma, biotech and medical device companies on omnichannel communication programmes at the corporate, regional and brand levels.
He has extensive international experience spanning the clinical, medical and commercial phases of product development across a wide range of therapeutic indications.
Ben has built a very strong reputation within the international digital pharma community as a high-impact consultant and trainer.
Good speaker, great content, and an engaging day. The real-life examples, peer discussions, stats and facts really contributed to the overall valuable learning experience and was topped off with stellar service!
Novartis
Ywan Karlen, Director Future Engagement Model - Switzerland - March 2024
This course is targeted at pharma staff who are keen to learn how to maximise the impact of the critical omnichannel component in a product launch.
This typically includes professionals in medical affairs, marketing, omnichannel, business unit leadership, commercial excellence, launch excellence...
If you are a consultant, please contact Annelies Swaan, who will check with the faculty whether you can attend.
Would you like to receive a list of anonymised participant profiles from previous sessions?
Email Annelies Swaan
UPCOMING DATES & FORMATS - FEES
24 September 2025
Live online (CET timing)
Early bird € 1 470
(until 22/08/2025)
(Full fee € 1 670)
4 December 2025
Live online (CET timing)
Early bird € 1 470
(until 31/10/2025)
(Full fee € 1 670)
TIMING & LOCATION
Live Online (CET): Zoom sessions between 9 AM and 5 PM CET (Brussels, Amsterdam, Paris time).
Live Online (EST): Zoom sessions between 8 AM and 4 PM EST (Eastern Standard Time).
Face-to-Face: Held at the Crowne Plaza Brussels Airport (Da Vincilaan 4, 1831 Brussels), between 9 AM and 5 PM CET. Preferential hotel rates available for participants.
All practical details will be shared upon registration. For any questions, please contact Margherita Mutto or call +32 472 03 11 38 .
GROUP DISCOUNTS
Team discounts can be offered to 2 or more delegates from the same company.
Email Annelies Swaan, Director Business Operations, for more details.
HOW TO REGISTER
Click the green “Register” button on your preferred course session.
The registration wizard will guide you through the process.Alternatively, download the offline registration form and send the completed form to Annelies Swaan.
PAYMENT OPTIONS
Credit Card: You’ll receive a secure payment link with your invoice (no immediate payment required).
Bank Transfer: Details provided with your invoice.
For help with registration, email Annelies Swaan or contact her by phone at +32 486 98 52 49.
INCLUDED IN THE REGISTRATION FEE
Access to a highly interactive, small-group online course (max 20 participants)
Course materials in both digital and hard copy format
Certificate of attendance signed by the experts and CELforPharma
VAT INFORMATION
Prices exclude VAT. VAT application depends on course format and your location:
Face-to-Face in Belgium: 21% Belgian VAT applies
Live online courses & self-study programme: The applicable VAT depends on your invoicing address. Contact your local VAT office for refund procedures where applicable.
TRANSFER & CANCELLATION POLICY
Flexible Transfer
If a registrant is unable to attend the scheduled course, they can avoid any cancellation charges by providing a suitable replacement participant.
Alternatively, the registrant may transfer once, on a 'space-available' basis and at no extra cost, to another course of the same value held within one year of the original course date, provided this is done at least three weeks prior to the event.
Registration Cancellation
Less than 14 days prior to the course date: The registrant is liable to pay the full invoiced registration fee.
Between 15 and 30 days prior to the course date: The registrant is liable to pay 50% of the invoiced registration fee.
More than 30 days prior to the course date: The registrant is liable to pay a cancellation fee of € 450 per registrant.
If a registrant postpones their participation to a future course and subsequently cancels again, no refund will be issued for the registration fees.
The average Recommendation Score from participants of the last session was
9,9/10!
Testimonials from past participants:
What I appreciated most was the clear information paired with practical tools. The content was easy to implement and genuinely interesting.
Tillotts Pharma
Veronika Shevchuk, Senior Manager Medical Affairs - Switzerland - June 2025
Great course! Well organised, and the first pharma course I’ve attended that showed how to translate learnings into real-world practice.
Bayer
Sophie Pettegree, Brand Manager - Oncology - United Kingdom - June 2025
Many thanks Ben and CELforPharma! Great course with lots of valuable knowledge and industry insights!
Tillotts Pharma
Meike Sensenbrenner, International Marketing Manager - Switzerland - June 2025
A highly insightful and valuable training course. Engaging content with plenty of case studies. Highly recommended!
Takeda
Isabel Ferreira, Global Scientific Director - Switzerland - March 2025
An excellent course that provides deep insights into launch excellence and the value an omnichannel approach holds for our customers.
Bayer
Tom Ellis, Head of Marketing and Operations - United Kingdom - March 2025
This course is a great starting point for those new to a career in medical communication and engagement within the pharmaceutical industry. It provides the necessary foundation to begin executing omnichannel campaigns in your role. I highly recommend it!
Ferring
Zachary Gavry, Global Manager, Medical Omnichannel Engagement - Denmark - March 2025
I found this course extremely valuable, as it helped me gain knowledge and a comprehensive understanding of omnichannel launch excellence. I would highly recommend it to my peers.
Baringa
Demi Dabor-Alloh, Manager - United Kingdom - March 2025
The Omnichannel Launch Excellence for Medical & Marketing online training was an intense and highly insightful experience. It provided a comprehensive overview of key trends, strategies for mapping HCP channel preferences, and practical tools for optimising budgets and ensuring impactful launches. The focus on aligning cross-functional teamwork was especially valuable. The interactive group exercise at the end was a great way to apply learnings collaboratively with other participants, making the training both engaging and actionable.
AbbVie
Sarah Schreurs, Multichannel Marketing Manager - Belgium - November 2024
Good speaker, great content, and an engaging day. The real-life examples, peer discussions, stats and facts really contributed to the overall valuable learning experience and was topped off with stellar service!
Novartis
Ywan Karlen, Director Future Engagement Model - Switzerland - March 2024
The training provided by CELforPharma was exceptional! Engaging instructor, comprehensive content, and practical insights made it an invaluable experience. Highly recommended.
HRA Pharma Rare Disease
Amina Rarrbo, International Product Manager - France - March 2024
Great interaction, great content, great course!
Insmed
Andrea Nervegna, Commercial Lead EMEA - Switzerland - March 2024
Trainings are of most value to me when theory and practice meet and that is what this training did for me. The expert was very knowledgeable. I also highly valued the interaction with the other participants.
Daiichi Sankyo
Kiki Veeger, Omnichannel Manager - Denmark - October 2023
Thank you for the great course and training session, everything was perfect – from the organisation to the host and course materials. Thank you so much! So helpful, interesting and beneficial.
Roche
Natalya Bem, Digital Partner - Switzerland - October 2023
I must say that I was extremely impressed with every aspect of the course, from the topic itself that totally focused on Pharma, to the level of engagement during the course and, most notably, the exceptional skill of the tutor. It has been an enriching experience, and I feel better equipped to apply the knowledge and skills gained in my professional life. I look forward to the opportunity to attend more courses organised by the CELforPharma team in the future.
Biogen
Maria Romano, Senior Customer Engagement Manager - Italy - October 2023
The trainer shared a lot of interesting practical examples and recent research data to support their presentations to give us maximum value from attending their course. I really enjoyed the team exercises with the other colleagues, it was great! Thanks to the CELforPharma team.
Roche
Anna Ivanova, Digital Strategy Partner - Switzerland - March 2023
Omnichannel Launch Excellence in Pharma was a great full-day experience of insightful learning in a very comprehensive and practical way.
Olpha
Yelena Urasheva, Product Manager - Kazakhstan - March 2023
I highly rate this training. Alongside the interesting agenda content, there are brilliant analytics, lots of practical tips & tricks, clear definitions and useful examples included and presented by a great expert speaker. A very enjoyable and valuable day!
Roche
Ekaterina Malysheva, Squad Leader - Switzerland - March 2023
An excellent intro into Omnichannel Launch Excellence. The course was very detailed, data supported and had lots of real life examples. Great job Ben and CELforPharma!
Bristol-Myers Squibb
Torsten Seyfarth, Senior Manager Medical Education - United Kingdom - December 2022
This course facilitates well the step from a strategic to an operational tactical level with many practical examples shared by the expert trainer. He had great presentation skills and gave a nice mix of plenary, break out exercises and light-hearted relaxation activities to keep everyone engaged and excited to learn throughout the day. I also enjoyed learning from the other people attending the course as they shared their own experiences, challenges and solutions. Thanks CELforPharma!
Eduardo de Moura Correia, Marketing Manager EU & RoW - Switzerland - December 2022
The expert taught us a complex view on a complicated topic in a very understandable way. I give the course top marks and will definitely be recommending it to others to attend. Thank you CELforPharma and Ben for such an inspirational workshop.
Herbacos Recordati
Jindřich Srba, Marketing Manager - Czech Republic - December 2022
Great session, well animated, very inspiring and giving valuable insight to build omnichannel strategies from scratch. Thanks!
Servier
Yann Peoc'h, Global Digital Excellence Manager - France - November 2022
Great experience today! I was impressed by the speaker and his knowledge on the topics. Super nice organisation! Great to meet peers sharing the same challenges and being able to learn from them as well.
Daiichi Sankyo
Geraldine Denorre, Customer Engagement Solutions Manager - Mid-Sized Countries (AT, BE, CH, IE, NL, PT, TR) - November 2022
People attending this course are typically also interested in:
Course Details
Upcoming Session
24 September 2025, Live online (CET timing)
Early bird € 1 470
(until 22/08/2025)
(Full fee € 1 670)
Prices are excl. VAT
More than ever, designing and executing an actionable, high-impact omnichannel customer engagement strategy is a key driver for success in new product launches within pharma.
This one-day programme empowers Commercial and Medical Affairs managers to become highly effective contributors to the cross-functional process required for a successful omnichannel pharma brand launch.
You will have the opportunity to consult directly with an experienced omnichannel engagement expert. And you’ll also engage in meaningful discussions and share experiences with international peers, making this a truly unique learning experience.
The Omnichannel Launch Excellence for Medical & Marketing online training was an intense and highly insightful experience. It provided a comprehensive overview of key trends, strategies for mapping HCP channel preferences, and practical tools for optimising budgets and ensuring impactful launches. The focus on aligning cross-functional teamwork was especially valuable. The interactive group exercise at the end was a great way to apply learnings collaboratively with other participants, making the training both engaging and actionable.
AbbVie
Sarah Schreurs, Multichannel Marketing Manager - Belgium - November 2024
The dos and don’ts of a successful, cross-functionally orchestrated omnichannel launch.
How Medical Affairs can boost data dissemination by leveraging omnichannel both before and during commercial launch.
How Commercial can create pragmatic, high-impact omnichannel customer journeys to ensure superior customer engagement and product uptake.
How to minimise the risk of losing impact when transitioning the omnichannel strategy from HQ to local.
How to set up and track a highly actionable omnichannel measurement framework.
An excellent course that provides deep insights into launch excellence and the value an omnichannel approach holds for our customers.
Bayer
Tom Ellis, Head of Marketing and Operations - United Kingdom - March 2025
| Welcome & Audience Expectations (~30 min) |
| Key Industry & Customer Trends (~1 h) |
|
| The Role of Medical Affairs in Omnichannel Launch Excellence (~1 h) |
|
| The Commercial Component of Omnichannel Launch Excellence (~1 h) |
|
| Lunch Break |
| The Cross-Functional Dimension: Bringing It All Together (~30 min) |
|
| Headquarters-to-Local Omnichannel Strategy: Issues and Solutions (~1 h) |
|
| Setting Omnichannel KPIs for Real-Time Monitoring (~30 min) |
|
| Group Exercise (~1 h) |
|
Ben Harbour is VP Global Accounts with Precision AQ (the new name of Across Health), Europe's leading consultancy specialising in omnichannel customer engagement strategies for life science organisations.
Ben is a strategic advisor to pharma, biotech and medical device companies on omnichannel communication programmes at the corporate, regional and brand levels.
He has extensive international experience spanning the clinical, medical and commercial phases of product development across a wide range of therapeutic indications.
Ben has built a very strong reputation within the international digital pharma community as a high-impact consultant and trainer.
Good speaker, great content, and an engaging day. The real-life examples, peer discussions, stats and facts really contributed to the overall valuable learning experience and was topped off with stellar service!
Novartis
Ywan Karlen, Director Future Engagement Model - Switzerland - March 2024
This course is targeted at pharma staff who are keen to learn how to maximise the impact of the critical omnichannel component in a product launch.
This typically includes professionals in medical affairs, marketing, omnichannel, business unit leadership, commercial excellence, launch excellence...
If you are a consultant, please contact Annelies Swaan, who will check with the faculty whether you can attend.
Would you like to receive a list of anonymised participant profiles from previous sessions?
Email Annelies Swaan
UPCOMING DATES & FORMATS - FEES
24 September 2025
Live online (CET timing)
Early bird € 1 470
(until 22/08/2025)
(Full fee € 1 670)
4 December 2025
Live online (CET timing)
Early bird € 1 470
(until 31/10/2025)
(Full fee € 1 670)
TIMING & LOCATION
Live Online (CET): Zoom sessions between 9 AM and 5 PM CET (Brussels, Amsterdam, Paris time).
Live Online (EST): Zoom sessions between 8 AM and 4 PM EST (Eastern Standard Time).
Face-to-Face: Held at the Crowne Plaza Brussels Airport (Da Vincilaan 4, 1831 Brussels), between 9 AM and 5 PM CET. Preferential hotel rates available for participants.
All practical details will be shared upon registration. For any questions, please contact Margherita Mutto or call +32 472 03 11 38 .
GROUP DISCOUNTS
Team discounts can be offered to 2 or more delegates from the same company.
Email Annelies Swaan, Director Business Operations, for more details.
HOW TO REGISTER
Click the green “Register” button on your preferred course session.
The registration wizard will guide you through the process.Alternatively, download the offline registration form and send the completed form to Annelies Swaan.
PAYMENT OPTIONS
Credit Card: You’ll receive a secure payment link with your invoice (no immediate payment required).
Bank Transfer: Details provided with your invoice.
For help with registration, email Annelies Swaan or contact her by phone at +32 486 98 52 49.
INCLUDED IN THE REGISTRATION FEE
Access to a highly interactive, small-group online course (max 20 participants)
Course materials in both digital and hard copy format
Certificate of attendance signed by the experts and CELforPharma
VAT INFORMATION
Prices exclude VAT. VAT application depends on course format and your location:
Face-to-Face in Belgium: 21% Belgian VAT applies
Live online courses & self-study programme: The applicable VAT depends on your invoicing address. Contact your local VAT office for refund procedures where applicable.
TRANSFER & CANCELLATION POLICY
Flexible Transfer
If a registrant is unable to attend the scheduled course, they can avoid any cancellation charges by providing a suitable replacement participant.
Alternatively, the registrant may transfer once, on a 'space-available' basis and at no extra cost, to another course of the same value held within one year of the original course date, provided this is done at least three weeks prior to the event.
Registration Cancellation
Less than 14 days prior to the course date: The registrant is liable to pay the full invoiced registration fee.
Between 15 and 30 days prior to the course date: The registrant is liable to pay 50% of the invoiced registration fee.
More than 30 days prior to the course date: The registrant is liable to pay a cancellation fee of € 450 per registrant.
If a registrant postpones their participation to a future course and subsequently cancels again, no refund will be issued for the registration fees.
The average Recommendation Score from participants of the last session was
9,9/10!
Testimonials from past participants:
What I appreciated most was the clear information paired with practical tools. The content was easy to implement and genuinely interesting.
Tillotts Pharma
Veronika Shevchuk, Senior Manager Medical Affairs - Switzerland - June 2025
Great course! Well organised, and the first pharma course I’ve attended that showed how to translate learnings into real-world practice.
Bayer
Sophie Pettegree, Brand Manager - Oncology - United Kingdom - June 2025
Many thanks Ben and CELforPharma! Great course with lots of valuable knowledge and industry insights!
Tillotts Pharma
Meike Sensenbrenner, International Marketing Manager - Switzerland - June 2025
A highly insightful and valuable training course. Engaging content with plenty of case studies. Highly recommended!
Takeda
Isabel Ferreira, Global Scientific Director - Switzerland - March 2025
An excellent course that provides deep insights into launch excellence and the value an omnichannel approach holds for our customers.
Bayer
Tom Ellis, Head of Marketing and Operations - United Kingdom - March 2025
This course is a great starting point for those new to a career in medical communication and engagement within the pharmaceutical industry. It provides the necessary foundation to begin executing omnichannel campaigns in your role. I highly recommend it!
Ferring
Zachary Gavry, Global Manager, Medical Omnichannel Engagement - Denmark - March 2025
I found this course extremely valuable, as it helped me gain knowledge and a comprehensive understanding of omnichannel launch excellence. I would highly recommend it to my peers.
Baringa
Demi Dabor-Alloh, Manager - United Kingdom - March 2025
The Omnichannel Launch Excellence for Medical & Marketing online training was an intense and highly insightful experience. It provided a comprehensive overview of key trends, strategies for mapping HCP channel preferences, and practical tools for optimising budgets and ensuring impactful launches. The focus on aligning cross-functional teamwork was especially valuable. The interactive group exercise at the end was a great way to apply learnings collaboratively with other participants, making the training both engaging and actionable.
AbbVie
Sarah Schreurs, Multichannel Marketing Manager - Belgium - November 2024
Good speaker, great content, and an engaging day. The real-life examples, peer discussions, stats and facts really contributed to the overall valuable learning experience and was topped off with stellar service!
Novartis
Ywan Karlen, Director Future Engagement Model - Switzerland - March 2024
The training provided by CELforPharma was exceptional! Engaging instructor, comprehensive content, and practical insights made it an invaluable experience. Highly recommended.
HRA Pharma Rare Disease
Amina Rarrbo, International Product Manager - France - March 2024
Great interaction, great content, great course!
Insmed
Andrea Nervegna, Commercial Lead EMEA - Switzerland - March 2024
Trainings are of most value to me when theory and practice meet and that is what this training did for me. The expert was very knowledgeable. I also highly valued the interaction with the other participants.
Daiichi Sankyo
Kiki Veeger, Omnichannel Manager - Denmark - October 2023
Thank you for the great course and training session, everything was perfect – from the organisation to the host and course materials. Thank you so much! So helpful, interesting and beneficial.
Roche
Natalya Bem, Digital Partner - Switzerland - October 2023
I must say that I was extremely impressed with every aspect of the course, from the topic itself that totally focused on Pharma, to the level of engagement during the course and, most notably, the exceptional skill of the tutor. It has been an enriching experience, and I feel better equipped to apply the knowledge and skills gained in my professional life. I look forward to the opportunity to attend more courses organised by the CELforPharma team in the future.
Biogen
Maria Romano, Senior Customer Engagement Manager - Italy - October 2023
The trainer shared a lot of interesting practical examples and recent research data to support their presentations to give us maximum value from attending their course. I really enjoyed the team exercises with the other colleagues, it was great! Thanks to the CELforPharma team.
Roche
Anna Ivanova, Digital Strategy Partner - Switzerland - March 2023
Omnichannel Launch Excellence in Pharma was a great full-day experience of insightful learning in a very comprehensive and practical way.
Olpha
Yelena Urasheva, Product Manager - Kazakhstan - March 2023
I highly rate this training. Alongside the interesting agenda content, there are brilliant analytics, lots of practical tips & tricks, clear definitions and useful examples included and presented by a great expert speaker. A very enjoyable and valuable day!
Roche
Ekaterina Malysheva, Squad Leader - Switzerland - March 2023
An excellent intro into Omnichannel Launch Excellence. The course was very detailed, data supported and had lots of real life examples. Great job Ben and CELforPharma!
Bristol-Myers Squibb
Torsten Seyfarth, Senior Manager Medical Education - United Kingdom - December 2022
This course facilitates well the step from a strategic to an operational tactical level with many practical examples shared by the expert trainer. He had great presentation skills and gave a nice mix of plenary, break out exercises and light-hearted relaxation activities to keep everyone engaged and excited to learn throughout the day. I also enjoyed learning from the other people attending the course as they shared their own experiences, challenges and solutions. Thanks CELforPharma!
Eduardo de Moura Correia, Marketing Manager EU & RoW - Switzerland - December 2022
The expert taught us a complex view on a complicated topic in a very understandable way. I give the course top marks and will definitely be recommending it to others to attend. Thank you CELforPharma and Ben for such an inspirational workshop.
Herbacos Recordati
Jindřich Srba, Marketing Manager - Czech Republic - December 2022
Great session, well animated, very inspiring and giving valuable insight to build omnichannel strategies from scratch. Thanks!
Servier
Yann Peoc'h, Global Digital Excellence Manager - France - November 2022
Great experience today! I was impressed by the speaker and his knowledge on the topics. Super nice organisation! Great to meet peers sharing the same challenges and being able to learn from them as well.
Daiichi Sankyo
Geraldine Denorre, Customer Engagement Solutions Manager - Mid-Sized Countries (AT, BE, CH, IE, NL, PT, TR) - November 2022
People attending this course are typically also interested in: