- Managing Director UK with Across Health, Europe's leading consultancy specialised in omnichannel customer engagement strategies for life science organisations.
- Ben is a Strategic Advisor to pharma, biotech and medical device companies on multi-channel communication programmes at the corporate, regional and brand level.
- He has extensive international experience spanning the clinical, medical and commercial phases of product development across a wide range of therapeutic indications.
- The landscape, opportunities and trends of digital communications in Medical Affairs’ ecosystem.
- Conceptually understand how digital communication technologies work.
- How to assess and compare the impact of the different communication channels on physicians and patients.
- How to design a multi-channel innovation strategy for Medical Affairs (MA) in 6 steps.
- Best practices, cases studies, dos & don’ts of Med Ed, social media, mobile applications, etc.
- How to integrate digital initiatives in the MA mix while respecting legal and regulatory guidelines.
- Which KPIs to use to assess the success of your multi-channel MA activities.
- Receive Across Health’s book 'Delighting Pharma Customers in the Omnichannel Age'.
- Benchmark your digital activities against other companies and learn from other MA executives how to overcome some of the challenges you are facing.
Why You Should Attend
On one hand, there is a strong need from pharma customers (physicians, but also patients, nurses, (hospital) pharmacists etc.) to receive the latest medical information “anytime, anywhere” – on websites, but also on tablet devices and smartphones. On the other hand, pharma is experiencing cost pressures in the promotional space. As a result, more efforts are being put into blended or pure online offerings, which not only result in budget efficiencies, but will also be preferred by time-pressured customers.
The Content: This course not only provides you with an explanation about concepts and methods but also, and more importantly, it discusses the integration of digital in the overall business strategy and medical plans (with practical examples) as well as the perspective of customers and stakeholders, including several best-practice cases.
The Expert: Our expert-trainer, Ben Harbour, has a wide international experience in integrating digital into pharma companies’ business communication processes. In addition, he has also built up a very strong reputation within the international digital pharma community as high-impact consultant and trainer.
The Strategic e-Medical Affairs Course is the only available public training course delivered by Ben Harbour on the topic of digital strategy for medical affairs.
Agenda of The Strategic e-Medical Affairs Course
Important: all hours are noted in CET/Brussels Time, so carefully convert into your local time zone!
Short breaks will be offered throughout the day.
Welcome & General Introduction (~15 min)
The Digital Landscape in e-Medical (1): Stakeholder Needs & Trends (~30 min)
The Digital Landscape in e-Medical (2): Where Is Your Company Today? (~30 min)
Designing a Digital Innovation Strategy for Medical Affairs (~1 h 45 min)
e-Medical Education: Trends, Best Practices and Case Studies (~3 h)
Recap of Day 1 (~15 min)
Budget Planning and Optimising the Channel Mix (~2 h 15 min)
The Empowered Patient (~1 h)
Social Media and Mobile Opportunities (~1 h)
Impact Measurement: ROI and Other KPIs (~1 h)
Emerging Trends in e-Medical (~1 h)
>> Click here if you wish to receive the PDF brochure of this course
Ben Harbour is very experienced in leading interactive sessions and will actively engage participants in discussions and teamwork. In addition, group exercises will be used throughout the workshop to help you put theory into practice.
One of the most valuable aspects of attending any CELforPharma course is not only being able to have your specific questions answered by a leading expert, but also having the opportunity to share experiences and have in-depth discussions with your international peers.
|The typical audience size of our courses ranges from 6 to 24 (max) participants.|
Who Should Attend?
This workshop is designed for innovative medical leaders who want to optimise their communication mix and enhance customer-centricity through the selective adoption of digital.
As this course is delivered by Ben Harbour of Across Health, a leading pharma consultancy company, executives from other professional service agencies should request approval prior to registering for this course. Please contact Annelies Swaan, Director Business Operations, for more information (email@example.com, tel +32 (0)2 709 01 42).
Below is a non-exhaustive list of past participants who have benefited from attending this course.
|Medical Advisor HCV||Abbvie||Romania|
|Head Regional Medical Liasion||Amgen||Germany|
|Director Medical Communications||Amgen||Switzerland|
|Local Project Coordinator||Bayer Healthcare Pharmaceuticals||Spain|
|Medical Advisor & MSL Coordinator||Boehringer Ingelheim||Spain|
|Global Director Clinical Development and Medical Affairs||Boehringer Ingelheim||Germany|
|VP, Deputy Chief Medical Officer and Head of Publications||Ipsen||United Kingdom|
|Sr VP, Global Medical & Regulatory Sciences, Chief Medical Officer||Ipsen||France|
|Medical Affairs Manager||Janssen||Netherlands|
|Associate Director MSL||Janssen||Belgium|
|Medical Affairs Officer Psychiatry and Diabetes The Netherlands||Janssen||Netherlands|
|Medical Advisor Psychiatry Belgium||Janssen||Belgium|
|Medical Education Manager||Lilly||Switzerland|
|Medical Head Baltics||Novartis||Latvia|
|Head Digital Stategy, Global Medical Afffairs||Novartis||Switzerland|
|Medical advisor GIP Pfizer||Pfizer||Belgium|
|Senior Medical Manager||Pfizer||Italy|
|Regional Medical Manager CNS/Pain, Global Clinical and Medical Affairs||Pfizer||Portugal|
|Senior Clinical Scientist||Roche||Switzerland|
|Head Global Medical Affairs & Compliance Informatics||Roche||Switzerland|
|Scientific Communications Excellence Leader||Roche||Switzerland|
|Medical Affairs Manager||Sanofi||Greece|
|Medical Affairs Manager||Takeda||Belgium|
|Sr. Program Manager, Global Medical Affairs||Takeda||Switzerland|
|Assoc. Director, Medical Affairs Practice Liaison||UCB||Belgium|
|Medical Manager||UCB||United Kingdom|
|Global Medical Affairs Medical Education Nephrology Senior Manager||Vifor Pharma||Switzerland|
Dates & Locations
Currently all CELforPharma courses are planned to only be held live online (hosted in Zoom) until international travel is back to normal.
27-28 May 2021, live online
30 September - 1 October 2021, live online
25-26 November 2021, live online
Included in the Registration Fee
- Access to an expert led course in real-time, using an interactive platform for break-out rooms, whiteboard exercises, polling, plenary discussions and chats.
- Course material, which will be provided to you in both digital format (by email) and in hard copy (by post, so you can make notes during the course).
- Certificate of attendance signed by the expert and CELforPharma.
- Book "Delighting Pharma Customers in the Omnichannel Age" by Ruud Kooi, Fonny Schenck & Beverly Smet of Across Health.
Team discounts can be offered to 3 or more delegates from the same company.
Contact Annelies Swaan, Director Business Operations, (firstname.lastname@example.org) for more details.
How to Register
- Click the "Register Here" button on this page.
- Choose a course date, then fill out your personal details and company / invoicing details.
- Choose to pay via bank transfer or by credit card.
- Click "Confirm Registration". You will be sent an automatic email confirming your registration followed by a personal email containing an invoice and further payment instructions.
For assistance in registering, raising a PO or invoicing, please do not hesitate to contact Kealeigh Steel.
(email: email@example.com or call: +32 2 709 01 45)
Transfer & Cancellation Policy
- If a registrant cannot attend the scheduled course, he/she can avoid any cancellation charge by sending a suitable replacement participant.
- Alternatively, the registrant can transfer once at no extra cost, until 3 weeks prior to the event, to another course held within one year of the original course date.
- Up to 6 weeks prior to the course: cancellation fee of € 400 per participant.
- Up to 5 weeks prior to the course: 25% of the invoiced registration fee.
- Up to 4 weeks prior to the course: 50% of the invoiced registration fee.
- Up to 3 weeks prior to the course: 75% of the invoiced registration fee.
- Fewer than 3 weeks or if no notification received: registrant liable to pay invoiced registration fee.
- If a registrant postpones his/her participation to a future course, and cancels again, no refund can be claimed for registration fees.