Ben Harbour
Stephen Marchant

Omnichannel Launch Excellence for Medical & Marketing

The big picture, critical success factors & data-led best practices

With Ben Harbour & Stephen Marchant

Course Details

More than ever, designing and executing an actionable, high-impact omnichannel customer engagement strategy is a key driver for success in new product launches in pharma. 

This one-day programme empowers Commercial and Medical Affairs managers to become highly effective contributors to the cross-functional process required for a successful omnichannel pharma brand launch. 

You will not only be able to ask your specific questions to true experts, but also have the unique opportunity to share experiences and have in-depth discussions with your international peers. 

The Omnichannel Launch Excellence for Medical & Marketing online training was an intense and highly insightful experience. It provided a comprehensive overview of key trends, strategies for mapping HCP channel preferences, and practical tools for optimising budgets and ensuring impactful launches. The focus on aligning cross-functional teamwork was especially valuable. The interactive group exercise at the end was a great way to apply learnings collaboratively with other participants, making the training both engaging and actionable.

AbbVie

Sarah Schreurs, Multichannel Marketing Manager - Belgium - November 2024

  1. The do’s and don’ts of a successful, cross-functionally orchestrated omnichannel launch.

  2. How Medical Affairs can boost data dissemination by leveraging omnichannel prior to and during commercial launch.

  3. How Commercial can create pragmatic, high-impact omnichannel customer journeys to ensure superior customer engagement and product uptake.

  4. How to minimise the risk of losing impact when transitioning the omnichannel strategy from HQ to local.

  5. How to set up and track a highly actionable omnichannel measurement framework.

Trainings are of most value to me when theory and practice meet and that is what this training did for me. The experts were very knowledgeable. I also highly valued the interaction with the other participants.

Daiichi Sankyo

Kiki Veeger, Omnichannel Manager - Denmark - October 2023

 

 

To see the detailed agenda, please submit your details in the form below the table.

Welcome & Audience Expectations (~30 min)
Key Industry & Customer Trends (~1 h)
The Role of Medical Affairs in Omnichannel Launch Excellence (~1 h)
The Commercial Component of Omnichannel Launch Excellence (~1 h)
Lunch Break
The Cross-Functional Dimension: Bringing It All Together (~30 min)
Headquarters-to-Local Omnichannel Strategy: Issues and Solutions (~1 h)
Setting Omnichannel KPIs for Real-Time Monitoring (~30 min)
Group Exercise (~1 h)

 

To see the detailed agenda, please submit your details in the form below:

  • Ben Harbour & Stephen Marchant are VP Global Accounts and Senior Consultant with Precision AQ (formerly Across Health), Europe's leading consultancy specialised in omnichannel customer engagement strategies for life science organisations. 

  • They are healthcare industry leaders in the omnichannel space with specific expertise in digital transformation, customer-centric strategies and impact measurement. 

  • Ben and Stephen have supported numerous cross-functional launch teams of leading pharma companies at both HQ and affiliate level. 

  • In addition to their expertise, they are widely reputed for being high-impact trainers.

This course is targeted at pharma staff who are keen to learn how to maximise the impact of the critical omnichannel component in a product launch.

This typically includes professionals in medical affairs, marketing, omnichannel, business unit leadership, commercial excellence, launch excellence...

If you are a consultant, please contact Annelies Swaan, who will check with the faculty whether you can attend. 

Would you like to receive a list of anonymised participant profiles from previous sessions? 

Email inge.cornelis@celforpharma.com

The average Recommendation Score from participants of the last session was 

8,9/10!

 

 

Read this selection of testimonials from recent participants: 

The Omnichannel Launch Excellence for Medical & Marketing online training was an intense and highly insightful experience. It provided a comprehensive overview of key trends, strategies for mapping HCP channel preferences, and practical tools for optimising budgets and ensuring impactful launches. The focus on aligning cross-functional teamwork was especially valuable. The interactive group exercise at the end was a great way to apply learnings collaboratively with other participants, making the training both engaging and actionable.

AbbVie

Sarah Schreurs, Multichannel Marketing Manager - Belgium - November 2024

Good speakers, great content, and an engaging day. The real-life examples, peer discussions, stats and facts really contributed to the overall valuable learning experience and was topped off with stellar service!

Novartis

Ywan Karlen, Director Future Engagement Model - Switzerland - March 2024

The training provided by CELforPharma was exceptional! Engaging instructors, comprehensive content, and practical insights made it an invaluable experience. Highly recommended.

HRA Pharma Rare Disease

Amina Rarrbo, International Product Manager - France - March 2024

Great interaction, great content, great course!

Insmed

Andrea Nervegna, Commercial Lead EMEA - Switzerland - March 2024

Trainings are of most value to me when theory and practice meet and that is what this training did for me. The experts were very knowledgeable. I also highly valued the interaction with the other participants.

Daiichi Sankyo

Kiki Veeger, Omnichannel Manager - Denmark - October 2023

Thank you for the great course and training session, everything was perfect – from the organisation to the hosts and course materials. Thank you so much! So helpful, interesting and beneficial.

Roche

Natalya Bem, Digital Partner - Switzerland - October 2023

I must say that I was extremely impressed with every aspect of the course, from the topic itself that totally focused on Pharma, to the level of engagement during the course and, most notably, the exceptional skill of the tutors. It has been an enriching experience, and I feel better equipped to apply the knowledge and skills gained in my professional life. I look forward to the opportunity to attend more courses organised by the CELforPharma team in the future.

Biogen

Maria Romano, Senior Customer Engagement Manager - Italy - October 2023

The trainers shared a lot of interesting practical examples and recent research data to support their presentations to give us maximum value from attending their course. I really enjoyed the team exercises with the other colleagues, it was great! Thanks to the CELforPharma team.

Roche

Anna Ivanova, Digital Strategy Partner - Switzerland - March 2023

Omnichannel Launch Excellence in Pharma was a great full-day experience of insightful learning in a very comprehensive and practical way.

Olpha

Yelena Urasheva, Product Manager - Kazakhstan - March 2023

I highly rate this training. Alongside the interesting agenda content, there are brilliant analytics, lots of practical tips & tricks, clear definitions and useful examples included and presented by two great expert speakers. A very enjoyable and valuable day!

Roche

Ekaterina Malysheva, Squad Leader - Switzerland - March 2023

An excellent intro into Omnichannel Launch Excellence. The course was very detailed, data supported and had lots of real life examples. Great job Ben, Mark and CELforPharma!

Bristol-Myers Squibb

Torsten Seyfarth, Senior Manager Medical Education - United Kingdom - December 2022

This course facilitates well the step from a strategic to an operational tactical level with many practical examples shared by the expert trainers. They both had great presentation skills and gave a nice mix of plenary, break out exercises and light-hearted relaxation activities to keep everyone engaged and excited to learn throughout the day. I also enjoyed learning from the other people attending the course as they shared their own experiences, challenges and solutions. Thanks CELforPharma!

Eduardo de Moura Correia, Marketing Manager EU & RoW - Switzerland - December 2022

The experts taught us a complex view on a complicated topic in a very understandable way. I give the course top marks and will definitely be recommending it to others to attend. Thank you CELforPharma, Ben and Mark for such an inspirational workshop.

Herbacos Recordati

Jindřich Srba, Marketing Manager - Czech Republic - December 2022

Great session, well animated, very inspiring and giving valuable insight to build omnichannel strategies from scratch. Thanks!

Servier

Yann Peoc'h, Global Digital Excellence Manager - France - November 2022

Great experience today! I was impressed by the speakers and their knowledge on the topics. Super nice organisation! Great to meet peers sharing the same challenges and being able to learn from them as well.

Daiichi Sankyo

Geraldine Denorre, Customer Engagement Solutions Manager - Mid-Sized Countries (AT, BE, CH, IE, NL, PT, TR) - November 2022

21 March 2025

Live online

Early bird € 1 470

(Full fee € 1 670)

(until 14/02/2025)

24 September 2025

Live online

Early bird € 1 470

(Full fee € 1 670)

(until 22/08/2025)

4 December 2025

Live online

Early bird € 1 470

(Full fee € 1 670)

(until 31/10/2025)

Important information:

  • Our courses typically take place between 9 AM and 5 PM CET (Brussels, Amsterdam, Paris).

  • Live online sessions will be hosted in Zoom.

  • Face-to-face courses will take place at a four-star business hotel close to the airport.

  • You will receive all practical details after your registration.

For any questions related to the above, please do not hesitate to email Margherita Mutto or contact her by phone at +32 472 03 11 38 .

How to Register

  1. Click the green "Register" button on the course session of your preference.

  2. The registration wizard will guide you through the personal and company data that we need to process your registration.

  3. You have the choice between 2 payment options:

    1. Payment by credit card. You will not be required to pay immediately, but you will receive a secured payment link together with the invoice.

    2. Payment via bank transfer

  4. Click "Register Now". You will be sent an automatic email confirming your registration followed by a personal email containing an invoice and further payment instructions.


For assistance with your registration, please email Annelies Swaan or contact her by phone at +32 486 98 52 49. 
 

Included in the Registration Fee

For live online courses:

  • Access to a virtual small-class (max 20 participants), expert led course in real-time, using an interactive platform for break-out rooms, whiteboard exercises, polling, plenary discussions and chats.

  • Course material will be provided to you in both digital format (by email) and in hard copy (by post, so you can make notes during the course).

  • Certificate of attendance signed by the experts and CELforPharma.
     

For face-to-face courses:

  • Participation in a small-class (max 20 participants), expert led face-to-face course with interactive group exercises and plenary discussions. You will have the opportunity to meet the experts and discuss your own projects/issues during the breaks.

  • Course material will be provided to you in both digital format (by email) and in hard copy (so you can make notes during the course).

  • Opportunities for networking and informal discussions during coffee/tea breaks and lunch.

  • Certificate of attendance signed by the experts and CELforPharma. 
     

VAT Information

The prices on our website are excluding VAT. Depending on the format of the course (face-to-face in Brussels or live online or self-study programme) and your location, we are obliged by Belgian law to apply VAT.

We are obliged by Belgian law to apply VAT in the following cases:

Face-to-Face public course organised in Belgium


Article 53 of the European Union VAT Directive 2006/112 states that : “The place of supply of services in respect of admission to cultural, artistic, sporting, scientific, educational, entertainment or similar events, such as fairs and exhibitions, and of ancillary services related to the admission, supplied to a taxable person, shall be the place where those events actually take place.” 
If the course that you register for takes place in Belgium, we are obliged to charge 21% Belgian VAT. 
However, you can recover this Belgian VAT through the refund procedure. Note that this procedure differs depending on the country where you are located. It is best to contact your local VAT administration for this.
 

Online Public courses -  live webinar


Webinars where the participants can communicate among themselves or ask questions to the speaker(s) (be it verbally, via a chat function or similar), are considered as ‘online interactive webinars’ by the Belgian VAT administration. 
According to Article 53 of the European Union VAT Directive 2006/112, these online interactive webinars take place where the organisation of the seminar takes place, which in this case is Belgium. 
So, if you register for one of our live online courses (organised from our offices in Belgium), we are obliged to charge 21% Belgian VAT. 
However, you can recover this Belgian VAT through the refund procedure. Note that this procedure differs depending on the country where you are located. It is best to contact your local VAT administration for this.
 

Self-Study Programme:


A self-study programme is a service provided electronically. It is the period of self-study that is the most important in our self-study Basics of Health Economics and not the kickoff and closing webinars. As a result, this self-study program follows a different VAT application and the place of the service is where the customer is established. Therefore, we follow the VAT rules applicable to the country of your invoicing address.

 

Group Discounts

Team discounts can be offered to 2 or more delegates from the same company.

Email Annelies Swaan, Director Business Operations, for more details. 
 

Transfer & Cancellation Policy

Flexible Transfer

  • If a registrant cannot attend the scheduled course, he/she can avoid any cancellation charge by sending a suitable replacement participant.

  • Alternatively, the registrant can transfer once on a “space available” basis at no extra cost, until 3 weeks prior to the event, to another course of the same value held within one year of the original course date.

Registration Cancellation

  • Less than 14 days prior to the course date: registrant liable to pay the full invoiced registration fee.

  • Between 15 and 30 days prior to the course date: registrant liable to pay 50% of the invoiced registration fee.

  • More than 30 days prior to the course date: registrant liable to pay a cancellation fee of € 450 per registrant.

  • If a registrant postpones his/her participation to a future course, and cancels again, no refund can be claimed for registration fees.

 

Benefits of CELforPharma’s face-to-face courses:

  • You have the unique opportunity to interact 1:1 with the expert(s).

  • Plenty of opportunity for informal 1:1 and group conversations with your international peers to exchange experiences and ideas, to discuss issues and to network.

  • Face-to-face interactions allow for more depth during Q&As and group work.

  • You can step away from your daily routine in the office and enjoy a more focused learning experience in a comfortable business hotel environment.

 

Benefits of CELforPharma’s live online courses:

  • The formal programme is as impactful as a face-to-face course thanks to the highly interactive format (using breakouts, polls, quizzes …).

  • No travel & accommodation expenses

  • You can attend the course from the comfort of your own office or home.

  • We send you the course materials by post so that you can take notes and fully engage with the course content.

No, if you choose credit card payment, we will send you a secure payment link together with the invoice.

Team discounts can be offered for 2 or more registrations confirmed at the same time. The level of discount will depend on the number of registrations and the availability of seats.

Email Annelies Swaan, Director Business Operations, for more details. 

Depending on the format of the course (face-to-face in Brussels or live online or self-study programme) and your location, we are obliged by Belgian law to apply VAT in the following cases:

Face-to-Face public course organised in Belgium


Article 53 of the European Union VAT Directive 2006/112 states that : “The place of supply of services in respect of admission to cultural, artistic, sporting, scientific, educational, entertainment or similar events, such as fairs and exhibitions, and of ancillary services related to the admission, supplied to a taxable person, shall be the place where those events actually take place.” 
If the course that you register for takes place in Belgium, we are obliged to charge 21% Belgian VAT. 
However, you can recover this Belgian VAT through the refund procedure. Note that this procedure differs depending on the country where you are located. It is best to contact your local VAT administration for this.
 

Online Public courses -  live webinar


Webinars where the participants can communicate among themselves or ask questions to the speaker(s) (be it verbally, via a chat function or similar), are considered as ‘online interactive webinars’ by the Belgian VAT administration. 
According to Article 53 of the European Union VAT Directive 2006/112, these online interactive webinars take place where the organisation of the seminar takes place, which in this case is Belgium. 
So, if you register for one of our live online courses (organised from our offices in Belgium), we are obliged to charge 21% Belgian VAT. 
However, you can recover this Belgian VAT through the refund procedure. Note that this procedure differs depending on the country where you are located. It is best to contact your local VAT administration for this.
 

Self-Study Programme:


A self-study programme is a service provided electronically. It is the period of self-study that is the most important in our self-study Basics of Health Economics and not the kickoff and closing webinars. As a result, this self-study program follows a different VAT application and the place of the service is where the customer is established. Therefore, we follow the VAT rules applicable to the country of your invoicing address.

Our face-to-face courses in Brussels take place in four-star business hotels close to the airport. As part of our strong relationship with these hotels, CELforPharma has secured a discount on the daily room rate for our delegates who book their accommodation via us.   

Upon your registration, we will assist you to make your hotel booking. For any assistance in this matter please do not hesitate to email Margherita Mutto, Course Coordinator, or contact her by phone at +32 472 03 11 38. 

We do not record our live online public courses as we want to offer a safe environment for all attendees to share their experiences and freely ask questions.

This way, by participating in our courses, you do not only learn from our expert faculty but also from your international peers in the room.

No, we don't sell the course materials as a stand-alone. 
Without the expert's explanation, the exercises and the discussions with other course participants, there is very little value in the slides.

Email Inge Cornelis, partner with CELforPharma, to help you choose the course that is best suited. 

Yes! 

We have helped many managers with setting up an in-house training programme for their team. 

Email Inge Cornelis, partner with CELforPharma, to discuss your team training needs.

Do you have any other questions?  
Email Annelies Swaan or call +32 486 98 52 49.

People attending this course are typically also interested in: 

By clicking the below button, you will save this course to MY COURSES in the upper right corner of the website. This allows you to quickly retrieve it later. 

Don’t forget to make a personal account using the Login button in the upper right corner of the website to keep your list of saved courses for your next visit.

Course Details

Dates & Locations

21 March 2025

Live online

Register

24 September 2025

Live online

Register

4 December 2025

Live online

Register

Upcoming Session

21 March 2025, Live online

Early bird € 1 470

(Full fee € 1 670)

(until 14/02/2025) Prices are excl. VAT

More than ever, designing and executing an actionable, high-impact omnichannel customer engagement strategy is a key driver for success in new product launches in pharma. 

This one-day programme empowers Commercial and Medical Affairs managers to become highly effective contributors to the cross-functional process required for a successful omnichannel pharma brand launch. 

You will not only be able to ask your specific questions to true experts, but also have the unique opportunity to share experiences and have in-depth discussions with your international peers. 

The Omnichannel Launch Excellence for Medical & Marketing online training was an intense and highly insightful experience. It provided a comprehensive overview of key trends, strategies for mapping HCP channel preferences, and practical tools for optimising budgets and ensuring impactful launches. The focus on aligning cross-functional teamwork was especially valuable. The interactive group exercise at the end was a great way to apply learnings collaboratively with other participants, making the training both engaging and actionable.

AbbVie

Sarah Schreurs, Multichannel Marketing Manager - Belgium - November 2024

  1. The do’s and don’ts of a successful, cross-functionally orchestrated omnichannel launch.

  2. How Medical Affairs can boost data dissemination by leveraging omnichannel prior to and during commercial launch.

  3. How Commercial can create pragmatic, high-impact omnichannel customer journeys to ensure superior customer engagement and product uptake.

  4. How to minimise the risk of losing impact when transitioning the omnichannel strategy from HQ to local.

  5. How to set up and track a highly actionable omnichannel measurement framework.

Trainings are of most value to me when theory and practice meet and that is what this training did for me. The experts were very knowledgeable. I also highly valued the interaction with the other participants.

Daiichi Sankyo

Kiki Veeger, Omnichannel Manager - Denmark - October 2023

 

 

To see the detailed agenda, please submit your details in the form below the table.

Welcome & Audience Expectations (~30 min)
Key Industry & Customer Trends (~1 h)
The Role of Medical Affairs in Omnichannel Launch Excellence (~1 h)
The Commercial Component of Omnichannel Launch Excellence (~1 h)
Lunch Break
The Cross-Functional Dimension: Bringing It All Together (~30 min)
Headquarters-to-Local Omnichannel Strategy: Issues and Solutions (~1 h)
Setting Omnichannel KPIs for Real-Time Monitoring (~30 min)
Group Exercise (~1 h)

 

To see the detailed agenda, please submit your details in the form below:

  • Ben Harbour & Stephen Marchant are VP Global Accounts and Senior Consultant with Precision AQ (formerly Across Health), Europe's leading consultancy specialised in omnichannel customer engagement strategies for life science organisations. 

  • They are healthcare industry leaders in the omnichannel space with specific expertise in digital transformation, customer-centric strategies and impact measurement. 

  • Ben and Stephen have supported numerous cross-functional launch teams of leading pharma companies at both HQ and affiliate level. 

  • In addition to their expertise, they are widely reputed for being high-impact trainers.

This course is targeted at pharma staff who are keen to learn how to maximise the impact of the critical omnichannel component in a product launch.

This typically includes professionals in medical affairs, marketing, omnichannel, business unit leadership, commercial excellence, launch excellence...

If you are a consultant, please contact Annelies Swaan, who will check with the faculty whether you can attend. 

Would you like to receive a list of anonymised participant profiles from previous sessions? 

Email inge.cornelis@celforpharma.com

The average Recommendation Score from participants of the last session was 

8,9/10!

 

 

Read this selection of testimonials from recent participants: 

The Omnichannel Launch Excellence for Medical & Marketing online training was an intense and highly insightful experience. It provided a comprehensive overview of key trends, strategies for mapping HCP channel preferences, and practical tools for optimising budgets and ensuring impactful launches. The focus on aligning cross-functional teamwork was especially valuable. The interactive group exercise at the end was a great way to apply learnings collaboratively with other participants, making the training both engaging and actionable.

AbbVie

Sarah Schreurs, Multichannel Marketing Manager - Belgium - November 2024

Good speakers, great content, and an engaging day. The real-life examples, peer discussions, stats and facts really contributed to the overall valuable learning experience and was topped off with stellar service!

Novartis

Ywan Karlen, Director Future Engagement Model - Switzerland - March 2024

The training provided by CELforPharma was exceptional! Engaging instructors, comprehensive content, and practical insights made it an invaluable experience. Highly recommended.

HRA Pharma Rare Disease

Amina Rarrbo, International Product Manager - France - March 2024

Great interaction, great content, great course!

Insmed

Andrea Nervegna, Commercial Lead EMEA - Switzerland - March 2024

Trainings are of most value to me when theory and practice meet and that is what this training did for me. The experts were very knowledgeable. I also highly valued the interaction with the other participants.

Daiichi Sankyo

Kiki Veeger, Omnichannel Manager - Denmark - October 2023

Thank you for the great course and training session, everything was perfect – from the organisation to the hosts and course materials. Thank you so much! So helpful, interesting and beneficial.

Roche

Natalya Bem, Digital Partner - Switzerland - October 2023

I must say that I was extremely impressed with every aspect of the course, from the topic itself that totally focused on Pharma, to the level of engagement during the course and, most notably, the exceptional skill of the tutors. It has been an enriching experience, and I feel better equipped to apply the knowledge and skills gained in my professional life. I look forward to the opportunity to attend more courses organised by the CELforPharma team in the future.

Biogen

Maria Romano, Senior Customer Engagement Manager - Italy - October 2023

The trainers shared a lot of interesting practical examples and recent research data to support their presentations to give us maximum value from attending their course. I really enjoyed the team exercises with the other colleagues, it was great! Thanks to the CELforPharma team.

Roche

Anna Ivanova, Digital Strategy Partner - Switzerland - March 2023

Omnichannel Launch Excellence in Pharma was a great full-day experience of insightful learning in a very comprehensive and practical way.

Olpha

Yelena Urasheva, Product Manager - Kazakhstan - March 2023

I highly rate this training. Alongside the interesting agenda content, there are brilliant analytics, lots of practical tips & tricks, clear definitions and useful examples included and presented by two great expert speakers. A very enjoyable and valuable day!

Roche

Ekaterina Malysheva, Squad Leader - Switzerland - March 2023

An excellent intro into Omnichannel Launch Excellence. The course was very detailed, data supported and had lots of real life examples. Great job Ben, Mark and CELforPharma!

Bristol-Myers Squibb

Torsten Seyfarth, Senior Manager Medical Education - United Kingdom - December 2022

This course facilitates well the step from a strategic to an operational tactical level with many practical examples shared by the expert trainers. They both had great presentation skills and gave a nice mix of plenary, break out exercises and light-hearted relaxation activities to keep everyone engaged and excited to learn throughout the day. I also enjoyed learning from the other people attending the course as they shared their own experiences, challenges and solutions. Thanks CELforPharma!

Eduardo de Moura Correia, Marketing Manager EU & RoW - Switzerland - December 2022

The experts taught us a complex view on a complicated topic in a very understandable way. I give the course top marks and will definitely be recommending it to others to attend. Thank you CELforPharma, Ben and Mark for such an inspirational workshop.

Herbacos Recordati

Jindřich Srba, Marketing Manager - Czech Republic - December 2022

Great session, well animated, very inspiring and giving valuable insight to build omnichannel strategies from scratch. Thanks!

Servier

Yann Peoc'h, Global Digital Excellence Manager - France - November 2022

Great experience today! I was impressed by the speakers and their knowledge on the topics. Super nice organisation! Great to meet peers sharing the same challenges and being able to learn from them as well.

Daiichi Sankyo

Geraldine Denorre, Customer Engagement Solutions Manager - Mid-Sized Countries (AT, BE, CH, IE, NL, PT, TR) - November 2022

21 March 2025

Live online

Early bird € 1 470

(Full fee € 1 670)

(until 14/02/2025)

24 September 2025

Live online

Early bird € 1 470

(Full fee € 1 670)

(until 22/08/2025)

4 December 2025

Live online

Early bird € 1 470

(Full fee € 1 670)

(until 31/10/2025)

Important information:

  • Our courses typically take place between 9 AM and 5 PM CET (Brussels, Amsterdam, Paris).

  • Live online sessions will be hosted in Zoom.

  • Face-to-face courses will take place at a four-star business hotel close to the airport.

  • You will receive all practical details after your registration.

For any questions related to the above, please do not hesitate to email Margherita Mutto or contact her by phone at +32 472 03 11 38 .

How to Register

  1. Click the green "Register" button on the course session of your preference.

  2. The registration wizard will guide you through the personal and company data that we need to process your registration.

  3. You have the choice between 2 payment options:

    1. Payment by credit card. You will not be required to pay immediately, but you will receive a secured payment link together with the invoice.

    2. Payment via bank transfer

  4. Click "Register Now". You will be sent an automatic email confirming your registration followed by a personal email containing an invoice and further payment instructions.


For assistance with your registration, please email Annelies Swaan or contact her by phone at +32 486 98 52 49. 
 

Included in the Registration Fee

For live online courses:

  • Access to a virtual small-class (max 20 participants), expert led course in real-time, using an interactive platform for break-out rooms, whiteboard exercises, polling, plenary discussions and chats.

  • Course material will be provided to you in both digital format (by email) and in hard copy (by post, so you can make notes during the course).

  • Certificate of attendance signed by the experts and CELforPharma.
     

For face-to-face courses:

  • Participation in a small-class (max 20 participants), expert led face-to-face course with interactive group exercises and plenary discussions. You will have the opportunity to meet the experts and discuss your own projects/issues during the breaks.

  • Course material will be provided to you in both digital format (by email) and in hard copy (so you can make notes during the course).

  • Opportunities for networking and informal discussions during coffee/tea breaks and lunch.

  • Certificate of attendance signed by the experts and CELforPharma. 
     

VAT Information

The prices on our website are excluding VAT. Depending on the format of the course (face-to-face in Brussels or live online or self-study programme) and your location, we are obliged by Belgian law to apply VAT.

We are obliged by Belgian law to apply VAT in the following cases:

Face-to-Face public course organised in Belgium


Article 53 of the European Union VAT Directive 2006/112 states that : “The place of supply of services in respect of admission to cultural, artistic, sporting, scientific, educational, entertainment or similar events, such as fairs and exhibitions, and of ancillary services related to the admission, supplied to a taxable person, shall be the place where those events actually take place.” 
If the course that you register for takes place in Belgium, we are obliged to charge 21% Belgian VAT. 
However, you can recover this Belgian VAT through the refund procedure. Note that this procedure differs depending on the country where you are located. It is best to contact your local VAT administration for this.
 

Online Public courses -  live webinar


Webinars where the participants can communicate among themselves or ask questions to the speaker(s) (be it verbally, via a chat function or similar), are considered as ‘online interactive webinars’ by the Belgian VAT administration. 
According to Article 53 of the European Union VAT Directive 2006/112, these online interactive webinars take place where the organisation of the seminar takes place, which in this case is Belgium. 
So, if you register for one of our live online courses (organised from our offices in Belgium), we are obliged to charge 21% Belgian VAT. 
However, you can recover this Belgian VAT through the refund procedure. Note that this procedure differs depending on the country where you are located. It is best to contact your local VAT administration for this.
 

Self-Study Programme:


A self-study programme is a service provided electronically. It is the period of self-study that is the most important in our self-study Basics of Health Economics and not the kickoff and closing webinars. As a result, this self-study program follows a different VAT application and the place of the service is where the customer is established. Therefore, we follow the VAT rules applicable to the country of your invoicing address.

 

Group Discounts

Team discounts can be offered to 2 or more delegates from the same company.

Email Annelies Swaan, Director Business Operations, for more details. 
 

Transfer & Cancellation Policy

Flexible Transfer

  • If a registrant cannot attend the scheduled course, he/she can avoid any cancellation charge by sending a suitable replacement participant.

  • Alternatively, the registrant can transfer once on a “space available” basis at no extra cost, until 3 weeks prior to the event, to another course of the same value held within one year of the original course date.

Registration Cancellation

  • Less than 14 days prior to the course date: registrant liable to pay the full invoiced registration fee.

  • Between 15 and 30 days prior to the course date: registrant liable to pay 50% of the invoiced registration fee.

  • More than 30 days prior to the course date: registrant liable to pay a cancellation fee of € 450 per registrant.

  • If a registrant postpones his/her participation to a future course, and cancels again, no refund can be claimed for registration fees.

 

Benefits of CELforPharma’s face-to-face courses:

  • You have the unique opportunity to interact 1:1 with the expert(s).

  • Plenty of opportunity for informal 1:1 and group conversations with your international peers to exchange experiences and ideas, to discuss issues and to network.

  • Face-to-face interactions allow for more depth during Q&As and group work.

  • You can step away from your daily routine in the office and enjoy a more focused learning experience in a comfortable business hotel environment.

 

Benefits of CELforPharma’s live online courses:

  • The formal programme is as impactful as a face-to-face course thanks to the highly interactive format (using breakouts, polls, quizzes …).

  • No travel & accommodation expenses

  • You can attend the course from the comfort of your own office or home.

  • We send you the course materials by post so that you can take notes and fully engage with the course content.

No, if you choose credit card payment, we will send you a secure payment link together with the invoice.

Team discounts can be offered for 2 or more registrations confirmed at the same time. The level of discount will depend on the number of registrations and the availability of seats.

Email Annelies Swaan, Director Business Operations, for more details. 

Depending on the format of the course (face-to-face in Brussels or live online or self-study programme) and your location, we are obliged by Belgian law to apply VAT in the following cases:

Face-to-Face public course organised in Belgium


Article 53 of the European Union VAT Directive 2006/112 states that : “The place of supply of services in respect of admission to cultural, artistic, sporting, scientific, educational, entertainment or similar events, such as fairs and exhibitions, and of ancillary services related to the admission, supplied to a taxable person, shall be the place where those events actually take place.” 
If the course that you register for takes place in Belgium, we are obliged to charge 21% Belgian VAT. 
However, you can recover this Belgian VAT through the refund procedure. Note that this procedure differs depending on the country where you are located. It is best to contact your local VAT administration for this.
 

Online Public courses -  live webinar


Webinars where the participants can communicate among themselves or ask questions to the speaker(s) (be it verbally, via a chat function or similar), are considered as ‘online interactive webinars’ by the Belgian VAT administration. 
According to Article 53 of the European Union VAT Directive 2006/112, these online interactive webinars take place where the organisation of the seminar takes place, which in this case is Belgium. 
So, if you register for one of our live online courses (organised from our offices in Belgium), we are obliged to charge 21% Belgian VAT. 
However, you can recover this Belgian VAT through the refund procedure. Note that this procedure differs depending on the country where you are located. It is best to contact your local VAT administration for this.
 

Self-Study Programme:


A self-study programme is a service provided electronically. It is the period of self-study that is the most important in our self-study Basics of Health Economics and not the kickoff and closing webinars. As a result, this self-study program follows a different VAT application and the place of the service is where the customer is established. Therefore, we follow the VAT rules applicable to the country of your invoicing address.

Our face-to-face courses in Brussels take place in four-star business hotels close to the airport. As part of our strong relationship with these hotels, CELforPharma has secured a discount on the daily room rate for our delegates who book their accommodation via us.   

Upon your registration, we will assist you to make your hotel booking. For any assistance in this matter please do not hesitate to email Margherita Mutto, Course Coordinator, or contact her by phone at +32 472 03 11 38. 

We do not record our live online public courses as we want to offer a safe environment for all attendees to share their experiences and freely ask questions.

This way, by participating in our courses, you do not only learn from our expert faculty but also from your international peers in the room.

No, we don't sell the course materials as a stand-alone. 
Without the expert's explanation, the exercises and the discussions with other course participants, there is very little value in the slides.

Email Inge Cornelis, partner with CELforPharma, to help you choose the course that is best suited. 

Yes! 

We have helped many managers with setting up an in-house training programme for their team. 

Email Inge Cornelis, partner with CELforPharma, to discuss your team training needs.

Do you have any other questions?  
Email Annelies Swaan or call +32 486 98 52 49.

By clicking the below button, you will save this course to MY COURSES in the upper right corner of the website. This allows you to quickly retrieve it later. 

Don’t forget to make a personal account using the Login button in the upper right corner of the website to keep your list of saved courses for your next visit.

Dates & Locations

21 March 2025

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24 September 2025

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4 December 2025

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