AI Courses for Pharma Marketing – Medical Affairs – Market Access – BD&L
AI is moving fast. Knowing how to apply it in your specific role is a new skill that you will need to acquire to stay successful.
Generic AI tools were built for everyone. These courses are built for you.
Across Marketing, Medical Affairs, Market Access and BD&L, we show you exactly where AI creates value in your day-to-day work and how to apply it with confidence. In one or two focused days, you move from curiosity to capability.
Small groups. Real experts. Peers from across the industry.
AI IN PHARMA MARKETING:
The AI for Pharma Marketing Course
With Manuel Mitola
🎓 What you will learn:
- Understanding AI in Pharma Marketing: Terminology, impact and challenges.
- How to optimise data management and organisational readiness.
- How to apply AI for strategic & tactical decision making.
- How to hyper-personalise HCP experiences with AI.
- How to boost your personal productivity with AI.
- How to streamline Medical-Legal-Regulatory approval processes with AI.
- Additionally, you will learn from your international pharma marketing peers who will share their challenges, experiences and solutions.
AI IN MEDICAL AFFAIRS:
The AI for Medical Affairs Course
With James Turnbull & Jess Blackwell
🎓 What you will learn:
- Understanding AI in a broader pharma context: Terminology, applications and challenges.
- How to effectively use GenAI for day-to-day tasks and for creating a Medical Omnichannel Strategy.
- Learn from real-life use cases in Medical Affairs (e.g., insight generation).
- Planning guidelines and ideas for applying AI in Medical Affairs.
- Emerging AI technologies and future applications that will affect Medical Affairs.
- The challenges your international Medical Affairs peers have experienced in applying AI and potential solutions.
AI IN MARKET ACCESS:
The AI for Pharma Market Access Course
With Dr Stefan Walzer
🎓 What you will learn:
- Master the essentials of AI in pharma market access: Understand key terminology, explore the transformative impact of AI, and tackle industry-specific challenges.
- Integrate AI-driven tools with confidence: Learn how to seamlessly incorporate AI into market access processes to boost efficiency and achieve superior outcomes.
- Discover the best AI systems for your needs: Get an overview of available AI technologies, along with their pros and cons, tailored to pharma market access applications.
- Gain hands-on experience with AI in action: Participate in practical exercises using AI-driven tools for market access planning, systematic literature reviews, dossier writing, and payer negotiations.
(Features a real-life prostate cancer case study to simulate and solve real-world challenges across the market access lifecycle.) - Learn from your peers in pharma market access: Benefit from peer insights as they will share their challenges, experiences, and innovative solutions.
AI IN PHARMA BD&L:
The AI for Pharma Business Development & Licensing Course
With Dr Carlos Velez
🎓 What you will learn:
- How AI can be applied across the BD&L process, from opportunity scouting to deal preparation and negotiation.
- How to use AI tools to support partner identification, asset evaluation, and strategic fit assessment.
- How to strengthen your due diligence by using AI to surface gaps, risks, and key questions faster.
- How to use AI to support deal positioning and prepare for negotiations.
- Key principles of effective prompting tailored to BD&L use cases.
- How to assess and challenge AI output, and use it with confidence alongside your own expertise.
Are you ready to take your career in the pharmaceutical industry to the next level? 🚀
Discover CELforPharma's complete course portfolio, including topics you work on in cross-functional teams:
WANT TO ORGANISE AN IN-COMPANY COURSE?
