Recorded Webinar (45 min)


↓ Watch the recorded webinar below:


RCT & real world data .. Patient & HCP data .. Sales & market share data .. Company & financial data .. Many critical business decisions in pharma are based on these data.

But Prof. Bart De Langhe, an award-winning behavioural scientist, says quantitative decision-making by managers is often far from optimal. We’ve invited him for a thought-provoking webinar, a unique opportunity for you to:


Challenge your quantitative intuitions
Avoid three common thinking traps
Develop first-aid debiasing strategies


With Prof. Bart De Langhe, PhD


  • Leading behavioural scientist and award-winning teacher
  • Author of influential articles in journals such as Harvard Business Review and MIT Sloan Management Review
  • Poets and Quants’ 2021 Best 40-Under-40 Business School Professor
  • Sought-after speaker and adviser on decision-driven data analytics


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