RCT & real world data .. Patient & HCP data .. Sales & market share data .. Company & financial data .. Many critical business decisions in pharma are based on these data.
But Prof. Bart De Langhe, an award-winning behavioural scientist, says quantitative decision-making by managers is often far from optimal. We’ve invited him for a thought-provoking webinar, a unique opportunity for you to:
Challenge your quantitative intuitions
Avoid three common thinking traps
Develop first-aid debiasing strategies
PS: You will only have to submit your email address, name and company, after clicking on the video to watch this webinar.