Recorded Webinar (45 min)


Driving Lifecycle Management Excellence Across the Full Product Lifecycle
↓ Watch the recorded webinar below:


With pharma facing ever increasing austerity measures and market access hurdles,
maximising the potential of marketed brands is more critical than ever before.
This requires efficient and effective investment in the right programs at the right time.

However, we often see a strong focus on short-term goals.
Many companies/brands are not truly realising their full lifecycle value.

Learn how to avoid the common pitfalls and to deliver effective LCM planning:

Understand why LCM is challenging and the key barriers to program success
Explore key needs & critical success factors at 6 crucial lifecycle decision points
Learn from successes and failures in ‘total’ lifecycle management

With Dr. Neal Hansen


  • Faculty member of CELforPharma since 2007, teaching the highly praised 2-day course Late Stage Pharma Lifecycle Management.
  • Europe’s most authoritative expert on lifecycle management strategies in the pharmaceutical industry.
  • Leading consultant for superior decision making in lifecyle management and brand strategy.
  • Co-author of Pharmaceutical Lifecycle Management – Making the Most of Each and Every Brand (Wiley & Sons, 2012).


↓ Submit your contact details to watch the recorded webinar:


LEARN in the field of:

Interested to learn more from Dr. Neal Hansen? Check the below CELforPharma course: