Glossary of commonly misused pricing terms in pharma

In an introductory module of their How to Price Better Than Your Competitors for Successful Market Access course, CELforPharma faculty members Gary Johnson and Sam Johnson confront the audience with pricing terms that are often misunderstood in pharma and consequently often incorrectly used interchangeably.

See for yourself whether you know the difference between the following terms and download the glossary to see the full list of commonly misused pricing terms.