A 2-Day Training Course Delivered By
Vladimir RogiersBeverly Smet

Beverly Smet & Vladimir Rogiers

  • Vice President & Senior Consultant with Across Health, Europe's leading consultancy specialised in eCRM and digital communication in life sciences.
  • Healthcare industry leaders in the multi-channel space with specific expertise in patient-centric strategy and campaign management.
  • Both Beverly & Vladimir have worked as dedicated digital marketing consultants for big players in the healthcare industry (e.g. Johnson & Johnson).

By Attending This Course, You Will

  1. Learn how to engage with your patients in a multi-channel environment and how to support them during therapy.
  2. Acquire the concepts & tools to determine the ideal patient-channel mix and influence patient behaviour along their entire journey.
  3. Know how to measure the success of your patient-centric programs.
  4. Gain ideas, tips & tricks from successful cases in Europe across therapy areas, as well as insights from exchanging best practices and discussing issues with your peers.
  5. Know how to organise patient-centricity internally and influence internal stakeholders to get the right mind-set across your organisation.
  6. Learn about emerging and disruptive technologies that will force pharma’s business model to become truly patient-centric.
  7. Learn face-to-face from two of Across Health's top consultants who have acquired in-depth expertise in patient-centric multi-channel campaigns through numerous assignments with pharma companies across EMEA and across diverse therapy areas.

 

Why You Should Attend

Patient Centricity is the next big wave in pharma and cuts across multiple functions. The core value of this course is that it teaches hands-on methodologies that are backed up by patient research findings and that use digital multi-channel tactics to activate patients and to support them in their therapy.

The Multi-Channel Patient Engagement Course is the only available public training course delivered by Beverly and Vladimir on the topic of patient-centric multi-channel marketing.

Agenda

 

Day 1

 

10:00

Welcome & Audience Expectations

10:15

Patient Centricity in Pharma: The Landscape

 

  • Online behavior of health consumers
  • One size doesn’t fit all: health consumer segmentation types based on their attitude towards their health
  • The future of customer centricity: pharma 3.0
  • What does customer centricity look like in other industries?
11:15Coffee Break

11:30

Creating a Patient-Centric Awareness and Activation Programme

 
  • Which channels/tactics play a role in the health decision making process of patients?
  • “Search is King”: know how to optimally take advantage of Search Engine Marketing to activate patients
  • Disease awareness portals: tips & best practices to activate patients
  • A methodology to optimise the channel mix towards patients
  • How to set-up a multi-channel disease awareness/ patient activation campaign plan, including the KPIs:  learning from 2 concrete business cases
12:30Lunch

13:15

Creating a Patient-Centric Awareness and Activation Programme (cont'd)

13:45

Group Exercise 1

 
  • Select the ideal channel mix for your patient activation campaign
15:00Coffee Break

15:15

Adherence - How to Support Patients in Their Therapy

 
  • Patient segmentation using Prof. Dr. Sjaak Bloem’s (Nyenrode Business University) Subjective Experienced Health Model : focus your efforts and budgets on real patients’ needs
  • The patient adherence journey  -  What a recent academic research project tells us about:
    • The relative importance of stakeholders
    • The relative impact of channels
    • How patient beliefs & behaviors change along the journey

16:00

Group Exercise 2 - Create a MC Patient Support Programme Blueprint

 
  • Create a multi-channel patient support programme blueprint, using the Subjective Health Experience Model

17:15

Close

 

Group Dinner

 

Day 2

 

09:00

Recap of Day 1

09:15

Group Exercise 3

 

  • Define how you will measure the impact of your multi-channel patient support programme

09:45

How to Measure the Impact of your Patient Support Programmes (KPIs)

 

  • Framework for impact measurement of patient-centric programmes
  • Learning from concrete examples
  • The Net Promotor Score (NPS)
10:45Coffee break

11:00

Beyond the Pill

 
  • Connected health: Mobile & Social
12:30Lunch

13:30

Group Exercise 4 - Building a Patient-Centric Organisation - Critical Success Factors

 
  • Living in the dream world: how does the ideal patient-centric organisation look?
14:30

Coffee Break

14:45

What Does the Future Bring?

 
  • Prove it works: the use of (big) data to focus on outcomes

15:45

Final Discussion & Close

 

Learning Methodology

Interactive theoretical lectures alternate with group exercises so that you can practice the methodologies. Apart from theoretical content during lectures, the faculty will discuss successful cases to illustrate the theory.

Beverly and Vladimir are very experienced in leading interactive sessions, using technologies such as voting pads, and will actively engage participants in discussions. As a past participant of Beverly Smet once wrote in a testimonial “… any question you may think of will be answered by the end of the course."

One of the most valuable aspects of attending any C.E.L.forpharma course is not only being able to have your specific questions answered by a leading expert, but also having the opportunity to share experiences and have in-depth discussions with your international peers.

infoThe typical audience size of our courses ranges from 6 to 24 (max) participants.

Who Should Attend?

First and foremost, all executives in marketing and medical functions responsible for, or contributing to, the design and development of patient-centric initiatives:

  • Business Unit Director/Managers
  • Medical Directors/Managers
  • Brand/Product Managers
  • Digital Marketers
  • Business Intelligence Managers
  • Patient Adherence/Solutions Managers

In addition, this seminar will be beneficial to executives in other functional areas (e.g. Clinical) and other sectors of the healthcare industry interested in patient-centric marketing strategies and tactics.

As this course is delivered by Beverly Smet and Vladimir Rogiers of Across Health - a leading pharma consultancy company, executives from other professional service agencies should request approval prior to registering for this course. Please contact Annelies Swaan, Head of Business Operations, for more information (annelies.swaan@celforpharma.com,  tel +32 (0)2 709 01 42).

 

Past Participants

Below is a non-exhaustive list of past participants who have benefited from attending this course.

 

Job Title

Company

Country

Senior Field Product ManagerAbbottGermany
Senior Product ManagerAbbott Vascular InternationalBelgium
Senior Product ManagerAbbott Vascular InternationalBelgium
Senior Global Product ManagerAlmirallSpain
Senior Global Product Manager Global Dermatology Business UnitAlmirallSpain
Brand Manager NebidoBayer Healthcare PharmaceuticalsGermany
Director Multichannel MarketingDaiichi Sankyo EuropeGermany
Patient Care ManagerGenzymeBelgium
Patient Care ManagerGenzymeBelgium
Medical Director BeneluxJanssenBelgium
Informatics & Logistics DirectorRocheItaly
Head of Established productsRocheBelgium
Multi-Channel ManagerRoche ProductsUK
Marketing Specialist CNSTakedaSwitzerland
Head of DigitalTakedaItaly
Commercial Excellence and Business Development DirectorTakedaItaly
Medical LeaderUCBBelgium

 

Testimonials

Dates & Locations

All C.E.L.forpharma courses are held in top-class four or five star hotels situated in easily accessible locations, either close to an international airport or near public transportation links in city centre locations.

  • 30-31 March 2017, Brussels

This course takes place at the Parker Hotel Brussels Airport which is located 5 minutes from Brussels National Airport by complimentary hotel shuttle and 30 minutes by taxi from Brussels South train station (Thalys, TGV, Eurostar).

parker.jpg

Address: Bessenveldstraat 15, 1831 Diegem, Belgium
Tel: +32 2 713 66 66
 

  • 28-29 September 2017, London

This course takes place at the Renaissance London Heathrow Hotel which is located on the perimeter of Heathrow Airport, a short taxi or bus journey from the terminal where the Heathrow Express service to Central London is also situated.

renaissence2.jpg

Address: Bath Road, Hounslow, TW6 2AQ, United Kingdom
Tel: +44 20 88 97 63 63
 

 

Hotel Booking Assistance

Having built a strong relationship with each hotel, C.E.L.forpharma has secured preferential room rates for our delegates who book their accommodation three weeks or more prior to the course. Upon your registration, we will help you make your hotel booking. For any assistance in this matter please do not hesitate to contact Sarah Nissen, Programme Coordinator (sarah.nissen@celforpharma.com, tel +32 (0)2 709 01 46).

Included in the Registration Fee

  • Course Material (Digital & Print Versions)
  • Coffee, Tea & Refreshments During the Course
  • Lunch During the Course
  • A Group Dinner on the First Day
  • Certificate of Attendance Signed by the Experts

 

Group Discounts

Team discounts can be offered to 3 or more delegates from the same company. Contact Annelies Swaan, Head of Business Operations, (annelies.swaan@celforpharma.com) for more details.

 

How to Register

  1. Click the "Register Here" button on this page.
  2. Choose a course date, then fill out your personal details in step 1 and company / invoicing details in step 2.
  3. Choose to pay via bank transfer / invoice or by credit card.
  4. Click "Confirm Registration". You will be sent an automatic email confirming your registration followed by a personal email containing a pro-forma invoice and further payment instructions.

For assistance in registering, raising a PO or invoicing, please do not hesitate to contact Britt De Cat.
(email: britt.decat@celforpharma.com or call: +32 2 709 01 44)

 

Transfer & Cancellation Policy

Flexible Transfer

  • If a registrant cannot attend the scheduled course, he/she can avoid any cancellation charge by sending a suitable replacement participant.
  • Alternatively, the registrant can transfer once on a “space available” basis at no extra cost, until 1 week prior to the event, to another course held within one year of the original course date.

Participant Cancellation

  • Cancelling 5 weeks or more prior to the course: cancellation fee of €250.
  • Cancelling 4 to 3 weeks prior to the course: 25% of the invoiced registration fee.
  • Cancelling 14 to 7 working days prior to the course: 50% of the invoiced registration fee.
  • Fewer than 7 working days or if no notification received: registrant liable to pay invoiced registration fee.
  • If a registrant postpones his/her participation to a future course, and cancels again, no refund can be claimed for paid registration fees.

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