Recorded Webinar (45 min)


From Patient Insights to Key Growth Drivers for Pharmaceuticals
↓ Watch the recorded webinar below:


Insights from Patient Flows and Patient Journeys are cornerstones to the success of any pharma/medtech product. If the process of insight generation is well done, you will discover more impactful growth drivers and formulate better CSFs / Strategic Imperatives.

Learn from Edouard Demeire:

How to extract insights from Patient Flows & Patient Journeys
How to combine patient insights with multi-stakeholder insights
to identify growth opportunities in an evolving healthcare landscape
How to formulate CSFs / Strategic Imperatives for a product

With Edouard Demeire


  • Faculty member of CELforPharma since 2005, teaching the popular 2-day course The Pharma Brand Planning Course.
  • Visiting Professor at CEDEP (INSEAD) and author of KICCASS PHARMA – Keep it Customer Centric, Agile & Strategically Simple In Pharma & Diagnostic Management (2020).
  • Contributed to the design of Roche’s and Novartis’ brand planning processes and runs courses for marketing and non-marketing audiences worldwide.


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