MARKET-oriented competency training will boost the performance of TEAMS across functions
MARKET ACCESS - MEDICAL AFFAIRS - STRATEGIC MARKETING - BUSINESS DEVELOPMENT & LICENSING
Your teams face a diverse but interconnected world of external stakeholders who want your organisation to operate as 1 integrated entity, not as an organisation with functional silo’s.
A pharma company’s market-facing teams can only perform at their best if they have a cross-functional market perspective and are adequately equipped with the competencies to manage the business processes that lead to success in healthcare markets.
Are your teams equipped with competencies to work cross-functionally and with a market perspective?
Market Access, Pricing & Health Economics
The field of Market Access is complex and is constantly evolving with changes in the myriad of systems that characterizes the healthcare landscape. Market Access executives do not only need to stay up to date, they also need to work effectively with Medical Affairs and Marketing to optimize market access and ensure launch success.
To optimize the Market Access of new brands, Market Access executives need to:
- Understand healthcare systems and payer decision-making.
- Learn the fundamentals of health economics and pharmaceutical pricing.
- Grasp the basic principles of pharmaceutical marketing, patient engagement and adherence, and understand their role in ensuring successful launch.
Medical Affairs is gaining power throughout the pharmaceutical industry as its impact on a brand’s commercial success is increasing rapidly. Therefore, Medical Affairs executives need to move into a co-leadership role in cross-functional teams.
To take up its increasingly important role, Medical Affairs executives need to:
- Be equipped with business acumen and leadership competencies.
- Understand the fundamentals of health economic evaluations, patient adherence, marketing pharmaceutical brands, etc.
- Learn how to develop new medical communication strategies to stay ahead in a changing, multi-stakeholder, digital landscape with increasing patient power.
Strategic Pharma Marketing
The field of Pharma Marketing changed dramatically in the last decade due to the shift from a physician- to a payer/patient-centric business environment. Not only does marketing need to share leadership with other functions, it also needs to maximize a brand’s return throughout its full lifecycle.
To stay ahead of competition, Pharma Marketing executives need to:
- Understand the terminology and basic principles of health economics, value pricing, market access, patient adherence, etc.
- Learn how to develop state-of-the-art omni-channel, multi-stakeholder communication strategies and decide on the right mix of on- and offline tactics for fast market uptake and to stay competitive.
- Effectively manage a brand’s lifecycle from pre-launch preparation up to and beyond patent expiry to optimize its return on R&D investments.
Business Development & Licensing
As R&D pipelines are constantly under pressure to deliver innovative compounds that healthcare markets are willing to pay for, the challenge for Business Development & Licensing professionals is to find promising targets and close more and better deals.
To close more deals successfully, BD&L executives need to:
- Know how to plan and prepare for different types of business development deals.
- Learn how to assess the value of a life science product and/or biotech company, as well as how to optimize the deal structure.
- Be equipped with state-of-the-art negotiation tactics and tools.
Why Choose C.E.L.forpharma?
C.E.L.forpharma has a deep understanding of the pharmaceutical industry. All our courses are designed with, and taught by, an exclusive network of experts who are internationally recognized by their peers as opinion leaders in their field of expertise.
Our broad portfolio offers overview courses as well as focused and cross-functional courses, catering to the needs of virtually all market-facing executives within your organisation.
One partner for all executive trainings
C.E.L.forpharma is the only institution where pharma, biotech and medtech executives can learn business critical competencies from top experts across a broad range of topics. Working with one partner across different roles and seniority levels offers consistency in competency development.
Our portfolio allows you to increase executive performance across divisions and beyond soft and managerial skills, in an age of increasing cross-functional cooperation. Through our expertise of the content covered in each course, we can help you identify market-related competency gaps and propose training solutions tailored to your company’s needs.
Top Quality & Impact
With an average satisfaction score of 8.7/10, we have plenty of evidence that our courses truly offer a learning experience that boosts performance and job satisfaction.
Our courses are organized in Brussels, London and Zurich, offering flexibility to a public that often has very busy schedules. Our flexible cancellation and transfer policies reflect our understanding of this challenge.
After a restructuring in the company, we had several people who needed to be trained into their new positions. The retainer gave us the opportunity to select from several high value courses for different team members. The effect on the learning curves of the teams were outstanding.
Thanks to Edouard for making the course engaging and insightful to the team. I very much expect that the team will be able to take their learnings and apply directly into their brand planning activities over the next weeks. I will certainly consider C.E.L.forpharma should additional training requirements arise.
This is a very good introductory course on pharmaceutical pricing and Gary is an excellent instructor. As usual, C.E.L.forpharma has picked a winner. I am really impressed by your speakers. All have been extremely knowledgeable AND excellent speakers!
Very complete and entertaining course. Besides the content, I particularly benefited from interacting with peers from other companies and sharing experiences – Thank you!
Nicely well-organized training on marketing perspectives and how they can improve the cross-functional activities inside a pharmaceutical company. Very interesting focus on the interaction between marketing and R&D, Medical, and MA.
Team Training Models
Combined trainings & In-house trainings
For teams that are going through a change process, we offer in-house courses for a selection of our portfolio. As our courses have been tested throughout time by an international audience, the quality is guaranteed and up-to-date with latest market developments.
And for teams or individuals that have identified multiple training needs, we offer interesting combination packages.
The cost efficient corporate discount formula applies to any registration from your company and offers you the possibility to increase awareness across the whole organization of the strategic issues and solutions discussed by C.E.L.forpharma’s top notch faculty of experts. Also, the association with a leading international training institute underlines your company’s commitment to executive development.
Our retainer contract allows you to complement your internal courses with a fixed number of seats in C.E.L.forpharma’s public courses throughout the year. This formula offers consistency in competency development across the organization and over time, while focusing on flexibility and cost efficiency. It can also be used as a motivational tool for promising executives.
At Your Service
Do you have any questions regarding our courses? Would you like to discuss the training options for your company? Or are you interested in a Talent Development Partnership? Please contact Inge Cornelis, Head of International Account Management.
Contact us for a personalised offer
C.E.L.forpharma stands for Centre for Executive Leadership for the Pharmaceutical Industry. Our aim is to develop the market leadership capabilities of executives in the pharmaceutical industry and related sectors with training by top-notch international experts on business-critical competencies in the fields of Market Access, Pricing & Health Economics, Medical Affairs, Strategic Pharma Marketing and Business Development & Licensing