Expert insight:

Video: Prof. John Weinman explains the patient non-adherence problem and Pharma’s role

By Prof. John Weinman, expert-trainer of the Understanding Patient Behaviour & Developing Personalised Solutions course

In the below interview, Prof. John Weinman, who teaches CELforPharma’s 1-day Understanding Patient Behaviour & Developing Personalised Solutions course, explains why patients do stop taking treatment and the importance of patient education and patient support programmes to address that problem. Although the video dates back a few years, it is still very relevant, and non-adherence is a challenge pharma continues to struggle with.

John is recognized as one of the founders of modern health psychology. His main research areas are cognition and health, communication and decision-making in healthcare, and self-regulation and self-management in chronic illness.


Last update: December 2021

➤ More info on the 'Understanding Patient Behaviour & Developing Personalised Solutions' course

➤ More info on other Medical Affairs courses

➤ More info on other Strategic Pharma Marketing courses