Expert insight:

Video: Pharma marketing as a new cross-functional mindset

By Edouard Demeire, expert-trainer of the Principles of Pharmaceutical Marketing for Non-Marketing Functions course.

Pharma marketing has undergone a paradigm shift in the last decade. It has moved from transforming clinical data into visuals for sales forces, to a cross-functional mindset that needs to be embedded inside all operational teams and departments across the whole company.

In this 5-minute video, Edouard Demeire explains how R&D, Medical, Sales/KAM, Market Research, Market Access, and Finance functions benefit from incorporating this mindset.


Attend Edouard's 2-day course for a thorough understanding of the marketing principles that determine a pharmaceutical’s commercial success, and to learn how your function can contribute.

Last update: March 2017