Testimonials From Understanding Patient Behaviour & Developing Personalised Solutions

I found the course very inspiring. I loved the practical approach with good examples the experts used alongside the methods behind their analysis. I have attended CELforPharma courses in the past, and I am glad I have now attended this one too. Thank you!

Novartis

Anna Aldea, Cluster Medical Lead - Spain - May 2022 (live online course)
Very useful and informative for anyone working on, or interested in patient support initiatives.

Alexion

Caroline Spearpoint, Director, Patient Support & Medical Operations - United Kingdom - May 2022 (live online course)
The 'Understanding Patient Behaviour' course was a well-prepared and presented course that provides a general understanding and knowledge of driving factors of patient behaviour. The online format allowed the open exchange with the presenters and in the breakout sessions newly learned knowledge found some practical use. Overall, well-perceived course.

Bayer

Florian Noeske, Patient Access Program Manager APAC / EMA - Germany - May 2022 (live online course)
The course "Understanding Patient Behaviour and Personalising Experiences" is built on real practical experiences and proposes multiple tips and techniques to participants on how to be closer to patients and how to create valuable projects not only "for patients" but "with patients" as well.

Servier

Iveta Bauerova, Medical Affairs Manager - Slovakia - May 2022 (live online course)
A really great course and very relevant to my role and industry. Good case studies and plenty of opportunities to ask questions. Thanks CELforPharma.

MSD

Rebekah Ellis, Social Marketer - United Kingdom - May 2022 (live online course)
During the course I learned to understand a patient’s perspective through the exercises, many examples of previous PSPs and thanks to the trainers' methodology on how to identify patient obstacles for adherence. Given that this was an online course, the digital interaction was very good among the group which was valuable. CELforPharma took great care of us prior to and throughout the day. Overall, a great online course that I will be recommending to others to attend.

LEO Pharma

Tatiana Gonzalez Stilou, Communication & Social Media Manager - Denmark - May 2022 (live online course)
The course totally responded to my expectations regarding patient behaviour and the factors that could drive the behaviour change. There was a high level of competence from the expert speakers. I enjoyed the good interaction during the group online activities and focus on the mapping of the decision making tool. Many thanks to you all for a lovely course!

Thea Pharmaceuticals

Fabrice Mercier, Directeur Medtech - France - November 2021 (live online course)
The course was very insightful and inspirational. The experts gave us in-depth insights regarding understanding patient behaviour and behavioural changes. They created personalised solutions for us in a valuable framework and gave us a useful behavioural journey tool. There is nothing that needed improvement for this training, it was great, as was the communication and support from CELforPharma. Really glad I attended this course and I will definitely be recommending it to others, thank you!

Gedeon Richter

Yuksel Ahmedov, Product Manager - Bulgaria - November 2021 (live online course)
Excellent course. Excellent content. Very good & highly qualified trainers (Natalie & John). Excellent organisation and coordination by CELforPharma. Overall, just excellent. Thank you!

Novartis

Despina Xanthaki, Oncology Marketing Manager - Greece - June 2021 (live online course)
Great course, with very knowledgeable presenters. Would definitely recommend.

Roche

Karine Smadja, Study Leader - Switzerland - June 2021 (live online course)
Excellent workshop with highly experienced presenters.

Bayer

Uwe Aberle, Brand Lead - Germany - June 2021 (live online course)
I really enjoyed the theory, the group discussion and practical examples given throughout the day. I came away from the course with a better understanding of what drives patient behaviour, what they value and how they see their disease and themselves. The experts were very skilled and had a great presenting style. Well done!

Amgen

Emma Booth, Director Medical Capabilities - Switzerland - March 2021 (live online course)
I think for someone working with premium priced originator products or devices, this is super relevant. The COM-B model is very interesting and I really liked the discussion of PAM. CELforPharma gave good clear guidance and all systems worked well. Great job!

Biogen

Kim Hansen, Global Brand Lead - Switzerland - March 2021 (live online course)
Congratulations to this very interesting, well-documented training with high expertise speakers. Congratulations also for the good organisation! Many thanks!

Sanofi

Laurence Bondoux, Global Patient Insights Outcome and Innovation Director - France - March 2021 (live online course)
Really great program with a good balance of theory and practical exercises.

Roche

Daria Kukueva, PJP Lead - Russian Federation - March 2021 (live online course)
The content was excellently presented and questions were answered very competently. There was a very good interaction during the presentation and support during group exercises.

Novartis

Ilka Hammer, RWE Champion - Germany - March 2021 (live online course)
This course was great, a perfect balance between theory and practice, and very well explained. Prof. John Weinman was outstanding at simplifying complex concepts and I felt truly engaged during his presentations. We were a small enough group to feel like we could share our thoughts and we had a stimulating discussion. I would definitely recommend this course!

AstraZeneca

Carlota Romero, Senior User Researcher - United Kingdom - November 2020 (live online course)
Valuable learning experience in a small group setting.

Novartis

Miro Papic, Patient Safety Group Manager, POP Governance Manager - Croatia - November 2020 (live online course)
Excellent information and insights, well-evidenced with academic literature references. Thank you!

AstraZeneca

Adrian Bussone, Senior User Researcher - United Kingdom - November 2020 (live online course)
The course was fantastic and very informative – thank you. John and Natalie were both brilliant. I wouldn’t hesitate to recommend it.

AstraZeneca

Katherine Bletcher, Experience Design Director - United Kingdom - November 2020 (live online course)
Great course from experts in a small group setting to enhance learning. Very well organised.

Roche

Ciara O'Brien, Medical Manager - United Kingdom - June 2019 (face-to-face course)
Great frameworks. By looking at what experts have already researched and published, we could save a lot of money spent on unsuccessful PSPs and on market research in which we try to understand patients!

Amgen

Irena Majcen, Business Analysis and Information - Customer Experience - Switzerland - June 2019 (face-to-face course)
Great and detailed introduction into behavioural science, including methodological insights which can be applied in practice.

DSM

Szabolcs Peter, Corporate Science Fellow Human Nutrition & Health - Switzerland - June 2019 (face-to-face course)
Very interesting. Many thanks to the experts for having provided us so many insights about adherence.

Roche Diabetes Care

Ekatarina Chernyakova, IDS Group Leader - Russia - November 2018 (face-to-face course)
Very interesting and relevant topic! The course provided a great overview of applicable behavioural science, an excellent framework to assess beliefs that drive non-adherent behaviours, and a good introduction to practical solutions (personalised patient support programs) to improve adherence. The speakers were engaging and are true experts in the field.

UCB

Kuyler Doyle, Director, New Product Planning - Belgium - November 2018 (face-to-face course)
This C.E.L.forpharma training course has been one of the most interesting, interactive, needs-centric training I have ever attended. Thanks to the organizing team and the highly experienced trainers.

Phoenix Clinical Research

Maha Dakhloul, Clinical Operations Manager - Lebanon - November 2018 (face-to-face course)
Really good course to learn the basic principles regarding PSP programs. Relevant topics, experienced speakers, and a complete program!

Shire

Amanda Wildenburg, Lead Patient Services - The Netherlands - November 2017 (face-to-face course)
A useful course giving a deep understanding of the main reasons behind a specific patient behavior.

Pfizer

Paolo Reggio, Sr. Medical Manager Vaccines - Italy - November 2017 (face-to-face course)
It is a good overview and really answers the key questions when implementing PSP. It is a very interactive course supported by a lot of evidence and a lot of experience sharing.

Janssen

Alexis Courtial, EMEA Healthcare Solution Lead - France - September 2017 (face-to-face course)
A great comprehensive overview of the drivers of non-adherence. This course should now be delivered at the university of medicine & pharmacy. Great speakers!!!

Servier

Olivier Gryson, Head of Digital Marketing - France - September 2017 (face-to-face course)
Great intro into patient adherence and framework into designing a PSP. I really enjoyed the day and meeting other delegates to get their experience in their own companies.

Bristol-Myers Squibb

Pratik Thakkar, Medical Advisor - United Kingdom - September 2017 (face-to-face course)
This course is invaluable for anyone who is designing a PSP which is both patient and HCP centric. The content is relevant, focused, and perfectly pitched by people with experience in DOING!

Bayer

Stephen Oddy, Sales and Marketing Manager - United Kingdom - September 2017 (face-to-face course)
This course gives a good structure with all relevant things to consider!

Coloplast

Claus Bøgebjerg, Senior International Education Manager - Denmark - May 2017 (face-to-face course)
Nice balance between theory and exercises.

UCB

Danielle Derijcke, Global Patient Affairs Officer - Belgium - May 2017 (face-to-face course)
A day well spent to dig deep in what drives non-adherence and how a well-designed PSP could address the problem. Cross-sharing among participants is very valuable.

Shire

Lillian Ng, Head of Patient Support - Switzerland - May 2017 (face-to-face course)
Very interesting course presented with high level of professionalism and through wise experts, useful interaction with colleagues from other companies.

Celgene

Veerle Nijns, Customer Project Manager - Belgium - May 2017 (face-to-face course)
Good job, albeit short and very “Big Pharma” driven. Excellent interaction and excellent speakers!

Alexion

Vincent Lévêque, Associate Director, EMEA Marketing - Switzerland - October 2016 (face-to-face course)
I enjoyed hearing true expert insight on patient adherence. It was not too much nor too little for a 1-day course.

Lilly

Marc Adamsbaum, Medical Educator - Switzerland - June 2016 (face-to-face course)
This course gave me a clearer picture of the importance of patient adherence and how we can design Patient Support Programs to increase patient adherence. Thank you to both speakers for a fantastic course!

Takeda

Pradthana Suwan, National Sales Manager - Thailand - June 2016 (face-to-face course)
This C.E.L.forpharma course about Patient Adherence and PSPs was well organised, informative and useful!

Charlie Inglefield, Independent Media & Lifesciences Consultant - Switzerland - June 2016 (face-to-face course)
This Patient Adherence course is not only for beginners! One always learns big insights from experts!

Roche

Dr. Emilie Dejean, Associate Product Optimization Manager - Switzerland - June 2016 (face-to-face course)
Highly professional, both content and format wise.

Takeda

Laurent Henaux, Business Unit Director - Belgium - March 2016 (face-to-face course)
Informative, evidence based and well balanced between theory and practical application. Thank you.

Janssen

Judi Mallalieu, Implementation Manager - United Kingdom - November 2015 (face-to-face course)
A highly informative and engaging workshop. For those looking to learn the fundamentals of this topic - I highly recommend it!

Novo Nordisk

Manan Shah, Public Affairs Manager - Switzerland - November 2015 (face-to-face course)
It was valuable spending a day with colleagues from the same industry, but coming from different therapeutic areas. I appreciated getting their input/ideas and discussing the challenges they are facing.

Ariad Pharmaceuticals

Roberta Fiore, Marketing Lead Europe - Switzerland - November 2015 (face-to-face course)
The experts have great knowledge of the topic and it was great to be able to connect with them.

Almirall

Silvia Gómez Farnós, Senior Global Product Manager - Spain - November 2015 (face-to-face course)
This was a very useful workshop, with great speakers, and many practical examples.

Shire

Eva Panarese, International Marketing Lead - Belgium - September 2015 (face-to-face course)
I received a lot of new ideas!

Fresenius Kabi

Frank Bepperling, Vice President Market Access - Germany - September 2015 (face-to-face course)
I really liked the interactive sessions. Group size and dynamics worked very well. It was very much a solutions-oriented course. Great!

Biogen

Jens Leander Johansen, Senior Medical Liaison Manager - Denmark - June 2015 (face-to-face course)
Excellent course explaining the theory behind adherence whilst providing the tools to go away and develop your own programmes. Thank you!

Lilly

Karen Callaway, Senior Brand Manager - UK - June 2015 (face-to-face course)
Principles of Patient Adherence is a fantastic course to gain valuable insights into the reasons for patient non-adherence. These insights then enable you to develop creative solutions, which can be measured. The course is delivered in a friendly, supportive format.

Baxalta

Sarah Moseley, Marketing Development Manager - UK - June 2015 (face-to-face course)
Very practical course from knowledgeable experts, with actionable items that can be used.

Sanofi

Barbara Ngouyombo, Adherence Solutions Senior Manager - France - March 2015 (face-to-face course)
This course was really interesting and the practical activities (workshops) were very useful to clarify the concepts.

Boehringer Ingelheim

Lizette Moros Burgos, Global Medical Advisor - Germany - March 2015 (face-to-face course)
Great training in putting focus on the patient centered way of thinking about patient support.

Actavis

Aron Revesz, Brand Manager - Sweden - November 2014 (face-to-face course)
Nice introduction to the adherence program, including workshops with patient profiles. Prof. Weinman is an expert who communicates his knowledge in a very clear manner!

Celgene

Isabelle Delacroix, Senior Brand Manager - Belgium - November 2014 (face-to-face course)
Very knowledgeable and didactic lecturers. Some good ideas which are relevant in today's environment.

UCB

Ken Johnson, Medical Manager, CNS, British and Irish Isles - UK - November 2014 (face-to-face course)
Very satisfied to have gained a clear view of the basis of adherence and the several ways that the non-adherence issue can be fixed.

UCB

Lucia Colantonio, Medical Manager Immunology - Italy - November 2014 (face-to-face course)
Knowledgeable speakers who provide a bridge between academic data and practical implementation strategies.

ALK

Sven Olav Clein, Business Unit Director Primary Care - Germany - November 2014 (face-to-face course)
A good one day course to appreciate the principles & psychology of patient behavior and adherence. It makes me keep working on this topic - an interesting challenge!

Celgene

Gavin Collins, Senior Director Medical Affairs Effectiveness - Switzerland - October 2014 (face-to-face course)
This course has a very good approach in drilling down into deep psychological insights about patient non-adherence. Also, there is a good balance between theory and practical sessions - thank you!

AstraZeneca

Jesús Ponce, Global VP Marketing - UK - March 2014 (face-to-face course)