Slide Snapshot: KPI Framework for Omnichannel in Pharma

Many managers in pharma are struggling to select a set of KPIs to measure the ROI of their omnichannel engagement tactics.    

CELforPharma faculty members Jean-Sebastien Struyf and Aida Diaz-Agero of the Strategic Omnichannel for Marketing course have made a handy slide snapshot that provides a framework of KPIs: 

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eBooklet: KPI Framework for Omnichannel in Pharma

 

 

Learn more about this topic at the following short duration course(s):

Strategic Omnichannel for Marketing
By Jean-Sebastien Struyf & Aida Diaz-Agero
Jean-Sebastien Struyf
Aida Diaz-Agero
Omnichannel Launch Excellence for Medical & Marketing
The big picture, critical success factors & data-led best practices
By Ben Harbour & Mark Watson
Ben Harbour
Mark Watson

 

 

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