In this webinar, dated 25 October 2022, Vladimir Rogiers and Beverly Smet from Across Health, who deliver the popular CELforPharma courses on Strategic Omnichannel for Marketing, Omnichannel Launch and e-Medical Affairs, addressed the following and more:
Which channels, media and content do my customers prefer? And how does my brand perform versus the competition
How do I translate my strategic imperatives, leverage points and key segments into pragmatic customer journeys?
What kind of business impact can I expect from my omnichannel plan?
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