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Health Economics for Non-Health-Economists

Lieven Annemans Health Economics for Non-Health-Economists Expert

Prof. Dr. Lieven Annemans

  • Europe’s most entertaining health economics and HTA expert
  • A unique profile: an academic professor, past-president ISPOR, consultant and former pharma executive.
  • Sought-after advisor and educator to health policy makers and pharma companies.
  • Highly respected for his vast international and cross-therapeutic experience.
  • Author of Health economics for non-economists (Academia Press; 2008 - please leave your e-mail address here if you wish to receive information about this book).
Register before 11 December 2016 and save € 400 on the January session.
Next sessions:  

10-11 December 2015, Brussels - Fully booked
26-27 January 2016, Brussels
13-14 April 2016, Brussels
14-15 June 2016, Brussels
29-30 September 2016, Brussels
8-9 December 2016, Brussels

Leave here your e-mail address and we will contact you :

By attending this course, you will:

Learn about the language, key principles and methods of health economic evaluations.
Know how to interpret the results of health economic evaluations.
Learn to integrate health economic evaluations in product development, pre-marketing and post launch.
Gain insight into the perspective of decision makers.
Ensure alignment of health economics with marketing strategies.
Understand and avoid the pitfalls of health economic evaluations.
Gain expert insight and advice from Lieven Annemans who conducted health economic evaluations in over 20 countries across a wide spectrum of therapeutic areas. You will receive his book Health economics for non-economists.


What sets the Health Economics for Non-Health-Economists course apart?

The expert: Our expert-trainer, Prof. Lieven Annemans, not only has a wide international experience in health economic evaluations (over 200 completed projects with over 30 different pharmaceutical or medical device companies) but also built a very strong reputation within the international pharmaco-economic community as a high-impact trainer. Throughout his career, Lieven has worked in pharmaceutical companies, in health care policy environments, in consultancy and in academic positions.

The content: This course not only provides you with an explanation of concepts and methods. More importantly, it discusses the integration of health economic evaluation in clinical development and brand marketing plans (with practical examples), as well as the perspective of the decision maker, including examples of successful applications of health economic evaluations.

Who should attend?

As the course title suggests, this course is designed for non-health-economists.

As pharma companies are facing ever-increasing hurdles to optimise market access for their brands, all managers in product development and marketing should attend such course so that they can contribute to a successful integration of health economic evaluations into clinical and brand plans.

Past participants

Below is a non-exhaustive list of executives who participated in the Health Economics for Non-Health-Economists course:

Sales Manager SEE Abbott Vascular Abbott Croatia testimonial
Scientific Affairs Manager Abbott Germany testimonial
Business Unit Manager Abbott Hungary
Business Unit Director AbbVie Czech Republic & Slovakia testimonial
Medical Director Abbvie Netherlands
Business Unit Manager Abbvie Slovakia
Medical Manager Belgium Actelion Belgium
Medical & Regulatory Affairs Manager Almirall Belgium
Strategic Transactions Manager Almirall Spain
Regulatory Affairs Manager Amgen Belgium testimonial
Director Contracts and Pricing Amgen Switzerland
Market Access Manager Astellas Belgium
Associate Brand Director Astellas United Kingdom
Associate Marketing Director Diabetes Europe AstraZeneca United Kingdom
Market Access Associate AstraZeneca Belgium
Head of Health Economics Hospital Care DACH Baxter Germany testimonial
Medical and Health Outcome Advisor Baxter The Netherlands testimonial
Product Manager Hemophilia Baxter Belgium
Business Unit Manager Baxter Switzerland
Brand Manager Amikacin Inhale Bayer Germany testimonial
Global Brand Manager Cipro DPI Bayer Germany testimonial
Global Advocacy Lead Bayer Germany testimonial
Global Advocacy Manager Bayer Germany testimonial
Health Economics Specialist Bayer Turkey testimonial
Global Advocacy Manager Bayer United Kingdom
Head Stakeholders Management Department Bayer Netherlands
Head of Marketing General Medecine Bayer Belgium
Market Access Manager Bayer Singapore testimonial
Pricing Manager Bayer Germany testimonial
HCW Safety Marketing Manager Becton Dickinson Spain
Director EU Government Affairs Biogen Idec Belgium
Global Teamleader, Marketing Pipeline Products Boehringer Ingelheim Germany testimonial
Head of RCV - Emerging Market Russia Boehringer Ingelheim Austria testimonial
National Market Access Manager, Speciality Medicine Boehringer Ingelheim United Kingdom testimonial
Pricing Manager Boehringer Ingelheim United Kingdom testimonial
Regional Operations Manager Boehringer Ingelheim United Kingdom testimonial
Manager Corporate Affairs Boehringer Ingelheim Netherlands
Vice President Therapeutic Area Medicine Metabolism Boehringer Ingelheim Germany testimonial
Disease Area Access Lead, Europe Bristol-Myers Squibb United Kingdom testimonial
Market Access and Public Affairs Director Bristol-Myers Squibb Portugal testimonial
Pricing & Health Economics Manager Bristol-Myers Squibb Romania testimonial
Customer Marketing Manager Bristol-Myers Squibb Belgium
Associate Director - European Pricing & Reimbursement Bristol-Myers Squibb France
Country Medical Director Bristol-Myers Squibb Poland
Business Development & Licensing Manager Casenfleet Spain
Country Manager Celgene Belgium
New Product Adviser Chiesi Italy
Corporate Affairs Manager Chiesi Netherlands
Medical Advisor CSL Behring Belgium testimonial
Commercial Operations Vice President Daiichi Sankyo Germany
PRA and Sales Manager Eli Lilly Serbia testimonial
Sales & Product Manager Ferring Denmark testimonial
Medical Manager Ferring Germany
VP Senior Director  Fresenius Germany
Market Access Manager Genzyme The Netherlands testimonial
Regulatory Affairs & QA Mgr Genzyme Belgium testimonial
Product Manager Gilead Belgium testimonial
Medical Manager/Scientist Gilead Sciences Switzerland testimonial
Manager Pricing & Reimbursement GlaxoSmithKline Netherlands
Project Leader GlaxoSmithKline Belgium
Executive Director Market Access Grünenthal Germany  
Senior Director Commercial Assessment Grünenthal Germany testimonial
Health Economics & Outcomes Research Coordinator GlaxoSmithKline Turkey  
Senior Manager Tender, Pricing & Allocations GlaxoSmithKline Vaccines Belgium testimonial
Commercial Excellence Manager Guerbet France testimonial
Business Development Scientist GW Pharmaceuticals United Kingdom testimonial
Senior Manager Licensing-In Helsinn Switzerland
Regulatory Affairs Manager  Ipsen Algeria
Director Government Affairs EMEA Johnson & Johnson Belgium testimonial
Group Therapeutic Area Director Janssen Hungary testimonial
Senior Director Janssen Belgium testimonial
Health Eco Evaluation Director Janssen France
Market Access Manager, Near East Region Janssen Lebanon
HE Assistant Janssen Germany
VP Licensing & New Business Development EMEA Janssen Belgium
Corporate Affairs Associate Johnson & Johnson Slovenia
Director Government Affairs EMEA Johnson & Johnson Belgium
Market Access Manager LEO Pharma Portugal testimonial
Project Manager LEO Pharma Denmark testimonial
Medical Affairs Lilly Belgium
Director Corporate Affairs Lilly Netherlands
Global Market Access Manager Lundbeck Denmark
Business Director Spinal & Biologics Medtronic Netherlands
Global Pricing Manager Medtronic United States of America
Market Development Manager Medtronic Switzerland
Marketing Manager, Baltic States & Nordic Countries Menarini Lithuania
Global Project Leader Merck Serono Switzerland testimonial
Market Access Manager Merck Sharp & Dohme Slovenia
Health Economics Manager Merck Sharp & Dohme The Netherlands  
Global Head Clinical Research Strategy Molnlycke Health Care UK testimonial
Clinical Trial Officer Mundipharma The Netherlands  
Medical Officer Mundipharma Belgium testimonial
Business Intelligence Manager Novartis Belgium testimonial
Drug Regulatory Affairs Advisor Novartis Ireland testimonial
Head BF IDTI & Ophthalmics Novartis The Netherlands testimonial
Global Associate Market Access Director Novartis Switzerland testimonial
Market Access Head Novartis Russia testimonial
Medical Scientific Liaison Novartis The Netherlands testimonial
Market Access & Regulatory Affairs Novartis Turkey
Market Access Manager Novartis Germany
Global Associate Brand Director Novartis India
Senior Director Global Medical Information Novartis Switzerland testimonial
Market Access Business Analyst Novo Nordisk Iran testimonial
Sales Effectiveness Manager - International Operations Novo Nordisk Switzerland testimonial
Vice President Europe West Novo Nordisk France
Health Economics & Market Access Manager Nutricia The Netherlands testimonial
Development Leader Orion Pharma Finland testimonial
Head of Pricing and Access Optimization, Europe Otsuka France
EU Brand Manager Pfizer France testimonial
European Director Pfizer United Kingdom  
Senior Scientific Adviser Pfizer United Kingdom testimonial
Medical Advisor Pfizer Belgium
Associate Outcomes Research Specialist Pfizer Turkey
Country Manager Richter Lithuania
Country Manager Richter Latvia
In-Market Pricing Manager Roche Switzerland testimonial
Health Economics & Pricing Manager Roche United States of America
Clinical Trial Manager Roche Norway
Business Development Director Roche Slovenia
Public Policies Group Manager Roche Russian Federation
Professor of Clinical Oncology Roche Egypt
Program Manager Roche Switzerland testimonial
Senior Director, Value & Access Leader Sanofi France testimonial
Strategic Planning & Market Access Manager Sanofi Romania testimonial
Head of Market Access & Public Affairs Sanofi Norway
Health Economic Statistician Roche Switzerland testimonial
Market Access Manager Sanofi Belgium
Market Access and External Affairs Director Sanofi Finland
Medical Manager Sanofi Belgium testimonial
Sales Force Excellence & Business Process Manager Sanofi Denmark  
Commercial Director Sanofi Ukraine  
Senior Director, Global Medical Affairs Sanofi Pasteur France testimonial
Medical Affairs Manager Sanofi Pasteur MSD The Netherlands testimonial
Market Access Officer Servier Romania testimonial
Market Access Manager Servier Slovenia
Associate Director Global Market Research Shire Belgium testimonial
Medical Director Shire France testimonial
Medical Manager Shire France testimonial
Director International Sales and Marketing Training Shire United Kingdom
Senior Director - International Medical Communications Shire Switzerland
Industrial Pharmacist SMB Belgium testimonial
Manager Market Access Stallergenes France
European Marketing Manager Takeda UK testimonial
European Marketing Manager, Established Brands Takeda UK testimonial
International Pricing and Market Access Manager Takeda Switzerland
Market Access Director Takeda Belgium
Medical Scientist The Medicines Company Italy testimonial
Medical Writer Trial Form Support Denmark testimonial
Senior Director, Head of Global Medical Affairs Established Brands UCB Belgium
Senior Advisor for Externally Financed Research, Division of Research Administration University of Bergen Norway testimonial
Pharmacovigilance & Clinical Trial Manager Vianex Greece testimonial
Medical Scientific Liaison Officer Vifor Pharma The Netherlands testimonial

Programme outline of the Health Economics for Non-Health-Economists course

The course starts on day 1 at 09:30h with a welcome coffee and ends on day 2 at 16:30h.

Day 1

Welcome & General Introduction

Health Economic Evaluations: Why and How

  • Why health economic evaluations receive increasing attention
  • Key definitions & terminology: talking the same language
  • From value proposition to cost-effectiveness
  • Key methods of health economic evaluations

Exercises on QALYs

Health Economic Modelling – Commonly Used Models

  • Back of the envelope models
  • Simple decision trees (+ real examples)
  • Markov models (+ real examples)

Cost Analysis and Budget Impact Analysis. Key Principles

  • The perspective of the study (e.g. building in absenteeism in the value message?)
  • The study setting: hospital-based drugs and ambulatory drugs require different approaches!
  • How to deal with current benefits versus benefits in the far future?
  • Budget impact implications: state-of-the-art

Exercise on budget impact

Guidelines for the Conduct and Reporting of Health Economic Evaluation

  • What distinguishes a good from a bad health economic evaluation?
  • What can one do to increase the credibility of health economic messages in the value message?
  • A 10-item checklist for a good health economic paper

BREAK OUT SESSION: how to distinguish a good health economic paper from a poor quality paper.


Day 2

Prospective Health Economic Evaluations

  • Aligning the collection of health economic data and clinical data
  • Conflicts between the clinical and the health economic perspective
  • Practical steps for prospective health economic studies

Use of Health Economic Evaluations in Healthcare Decision Making

  • The large differences in payer expectations
  • Communication challenge: from very simple messages to high tech requirements
  • Pitfalls of health economic evaluations: why some messages fail to have an impact, and how to solve this

Health Economic Evaluation in a Pharmaceutical Drug's Life Cycle

  • Pre-marketing
    • Role of early economic models
    • Organisation and process within HQ and affiliates
    • The cost-effectiveness of cost-effectiveness studies
  • Post-launch
    • How to prepare for a second assessment

BREAK OUT SESSION: Developing together a health economic strategy

Final Discussion and Close

Learning methodology

Prof. Lieven Annemans is very experienced in leading interactive sessions and will actively engage participants in discussions. In addition, two exercises will be used to help bringing theory into practice.

Meet the expert: Prof. Dr. Lieven Annemans

Lieven Annemans is a Senior Full Professor of Health Economics at Ghent University. He is Past-President of ISPOR, the International Society for PharmacoEconomics and Outcomes Research, member of the Flemish Council of Health and Wellbeing (advising the Minister of Health), and external expert to the Belgian HTA body “KCE”. He has experience in health economic evaluations of medicines, medical devices and preventive health actions in various medical areas, and conducted studies in over 20 countries. He is currently also active as an independent consultant in health economics and prior to his professorship he has also worked in the pharma industry.

His main interests are epidemiological models, early health technology assessment (HTA), retrospective/ prospective health economic evaluations, and physician payment systems. He has published over 200 papers in peer-reviewed journals, presented over 300 posters/papers at conferences and has given over 600 lectures and trainings on health economic evaluation. He is the author of the book “Health economics for non-economists: an introduction to the principles, methods and pitfalls of health economic evaluations” (please leave your e-mail address here if you wish to receive information about this book).


  • 10-11 December 2015, Brussels - Fully booked
    Send an email to to be on the waiting list.
  • 26-27 January 2016, Brussels
  • 13-14 April 2016, Brussels
  • 14-15 June 2016, Brussels
  • 29-30 September 2016, Brussels
  • 8-9 December 2016, Brussels

Interested in additional dates?
Leave your email address to be kept informed

Venue & Accommodation

10-11 December 2015, Brussels - Fully booked
29-30 September 2016, Brussels
8-9 December 2016, Brussels

These courses take place at the Hilton Brussels Grand Place Hotel which is situated opposite Brussels Central railway station, in the heart of the historic city center of Brussels. The hotel is only 20 minutes away from Brussels International Airport by train.

Hilton Brussels Grand Place
Carrefour De l’Europe 3
1000 Brussels
Tel: +32 2 548 42 11
Fax: +32 2 548 40 80

We have secured preferential room rates at this hotel for our delegates. Registering five weeks or more prior to the course will secure your room at a preferential rate. Upon your registration, C.E.L.forpharma will send you a link to book your accommodation.
Do not hesitate to contact Sarah Nissen, Customer Communications Associate, if you need assistance in this matter (; tel +32 (0)2 709 01 46).

26-27 January 2016, Brussels

This course takes place at the Crowne Plaza Brussels Airport hotel which is located just 5 minutes by shuttle bus from Brussels National Airport.

Crowne Plaza Brussels Airport
Da Vincilaan 4
1831 Brussels
Tel: +32 24 16 33 33 
Fax: +32 24 16 33 44

We have secured preferential room rates at this hotel for our delegates. Registering five weeks or more prior to the course will secure your room at a preferential rate. Upon your registration, C.E.L.forpharma will send you a Hotel Accommodation Sheet to complete and send back. 
Do not hesitate to contact Sarah Nissen, Customer Communications Associate, if you need assistance in this matter (; tel +32 (0)2 709 01 46).

13-14 April 2016, Brussels
14-15 June 2016, Brussels

These courses take place at the Sheraton Airport Hotel & Conference Center which is situated opposite Brussels National Airport, literally at 2 minutes' walking distance from the arrival hall.

Sheraton Brussels Airport Hotel
Brussels National Airport
1930 Zaventem
Tel: +32 27 10 80 00
Fax: +32 27 10 80 80

We have secured preferential room rates at this hotel for our delegates. Registering three weeks or more prior to the course will secure your room at a preferential rate. Upon your registration, C.E.L.forpharma will send you a Sheraton Brussels Airport Hotel Accommodation Sheet to complete and send back. 
Do not hesitate to contact Sarah Nissen, Customer Communications Associate, if you need assistance in this matter (; tel +32 (0)2 709 01 46).

Registration fee

10-11 Dec. 2015 Course, Brussels (HEC-23)
  Fully booked

Send an email to to be on the waiting list.

26-27 Jan. 2016 Course, Brussels (HEC-24)

Registration before 11 December 2015

Registration after 11 December 2015

Register Now!

13-14 Apr. 2016 Course, Brussels (HEC-25)
Registration before 26 February 2016
Registration after 26 February 2016

Register Now!

14-15 Jun. 2016 Course, Brussels (HEC-26)
Registration before 29 April 2016
Registration after 29 April 2016

Register Now!

29-30 Sep. 2016 Course, Brussels (HEC-27)
Registration before 12 August 2016
Registration after 12 August 2016

Register Now!

8-9 Dec. 2016 Course, Brussels (HEC-28)
Registration before 21 October 2016
Registration after 21 October 2016

Register Now!

* (VAT excl.)

To register, please go to our online registration form.

Testimonials of Health Economics for Non-Health-Economists

“Great lessons and a very interactive format. Lieven has sound expertise!”

Hans-Jürgen Woerle, Vice President Therapeutic Area Medicine Metabolism, Boehringer Ingelheim - Germany (September 2015)

“Health economics was never simple and easy to understand until I attended this course with Lieven Annemans! Fantastic job!”

Janine Gaiha, Medical Manager/Scientist, Gilead Sciences - Switzerland (September 2015)

“Lieven Annemans made the content very interesting and accessible to the delegates who come from varied backgrounds. I would highly recommend!”

Bridget Cunningham, Drug Regulatory Affairs Advisor, Novartis - Ireland (September 2015)

“This course provides you with the knowledge and opportunity to look at reimbursement dossiers from a payer’s perspective.”

Jan Rijkschroeff, Market Access Manager, Genzyme - The Netherlands (September 2015)

“This course provided a great overview of the relevance and reasons for HE assessments. Lieven Annemans presented different approaches to justify the product value and provided explanations of key terminologies, in addition to receiving guidance to improve your understanding of the external HE publications.“

Florian Noeske, Market Access Manager, Bayer - Singapore (September 2015)

"If anyone wants to get a good background on Health Economics, or just better understanding of this topic, Prof. Lieven Annemans is the right teacher. He presents a unique mixture of great professional knowledge, passion, industry experience and a sense of humor. During this 2-day course I received a lot information on Health Economics to digest and to return to in the future. Well-structured and perfectly delivered. Thank you. And a big thank you to C.E.L.forpharma for making this course happen and for the excellent organization."

Slawomir Lazarewicz, Senior Director Global Medical Information, Novartis - Switzerland (June 2015)

"This course is for everyone who used to be mystified by health economics. Lieven Annemans is great at de-mystifying a complex subject. His course is complete and detailed, yet never too complicated or boring. He is a great teacher, able to captivate the attention and deliver home the key messages."

Anja Laporte, Medical Manager, Sanofi - Belgium (June 2015)

"Prof. Lieven Annemans is highly capable of explaining health economics in a very clear way, comprehensive for people with no experience in health economics. In two days the participant is introduced into this science."

Erika Maris, Medical Advisor, CSL Behring - Belgium (February 2015)

"This course answered all my questions I had on this topic!"

Hugo Vanhecke, Product Manager, Gilead - Belgium (February 2015)

"I got very helpful insights and a good understanding of how health economic principles work. I would highly recommend attending this course with this excellent presenter if you want to brush up your understanding of 'Health Economics'."

Claudia Lentner-Böhm, Head of Health Economics Hospital Care DACH, Baxter - Germany (February 2015)

"This course was exactly what I missed from my professional experience as a marketeer. Now the picture is much clearer, thank you!"

Ágnes Várkonyi, Group Therapeutic Area Director, Janssen - Hungary (February 2015)

"Very good course, well organised, and executed by an excellent expert with a high level of knowledge and great presentation skills. Summarised: this course is good value for money, even though not cheap, this is clearly a cost-effective course!"

Kai Strohtmann, Senior Director Commercial Assessment, Grünenthal - Germany (February 2015)

"Very good training with a talented professor. I recommend this course to all people who want to learn more about HEOR."

Baptiste Dupuy, EU Brand Manager, Pfizer - France (December 2014)

"One of the best trainings I've ever attended! Lieven Annemans delivers and trains heavy and complex theories in an easy to follow and entertaining way. Great course!"

Folma Maren Kiser, Brand Manager, Bayer - Germany (December 2014)

"Very helpful for non-health-economists. Steep learning curve in 2 days!"

Falko Heinze, Global Brand Manager, Bayer - Germany (December 2014)

"This course is well-designed and structured for academic participants who wish to get a concise intro to Health Economics."

Sumathi Subramaniam, Senior Advisor for Externally Financed Research, Division of Research Administration, University of Bergen - Norway (December 2014)

"A great course which gives a great overview of HE in a clean & understandable way. Highly recommended for all people involved in healthcare. I hope to be able to convince my colleagues to join in! Thank you very much for a great learning experience."

Rik Quaghebeur, Senior Manager Tender, Pricing & Allocations, GlaxoSmithKline Vaccines - Belgium (September 2014)

"Great training, very well organised, balanced and adapted to the audience. Clearly presented and very helpful to current pharma employees!"

Milena Randjelovic, PRA and Sales Manager, Eli Lilly - Serbia (September 2014)

"A very nice introductory course on HE. Dr. Annemans is very passionate about the topic and provides very practical examples."

Irmarie Reyes-Rivera, Health Economic Statistician, Roche - Switzerland (May 2014)

"Excellent introduction to pharmacoeconomics with a very knowledgeable expert. Enlightening & entertaining!"

Gunnar Schroefel, Global Advocacy Lead, Bayer - Germany (May 2014)

"This course is extremely good to get a firm foot in the door to the world of Health Economics. It is pitched at the right level for a non-health-economist and a must-do!"

Suchismita Roy, Global Head Clinical Research Strategy, Molnlycke Health Care - UK (May 2014)

"Lieven has a lot of expertise and is a highly knowledgeable trainer with very good presentation skills. This health economics course was very fruitful. Highly recommended!"

Alireza Firooz, Market Access Business Analyst, Novo Nordisk - Iran (March 2014)

"The health economics course was very useful, well-structured and to the point. I will certainly advice it to my other colleagues."

Morteza Yazdani, Global Associate Market Access Director, Novartis – Switzerland (January 2014)

"Excellent course! Pitched right and paced right. I enjoyed Lieven's acknowledged suggestions and input."

Gavin Rimmer, National Market Access Manager, Speciality Medicine, Boehringer Ingelheim – UK (January 2014)

"I enjoyed the health economics training very much, very useful!!"

Thierry Barten, Medical Scientific Liaison Officer, Vifor Pharma – The Netherlands (January 2014)

"Very good course. Very good speaker with a good balance of interaction (discussion and exercises)."

Lotte Groth, Project Manager, LEO Pharma – Denmark (January 2014)

"Lieven Annemans is a very engaging coach and is able to present very difficult things in a very simple and understandable way. Professional and interesting health economics course which provides in 2 days detailed understanding of HE."

Olga Shirokova, Market Access Head, Novartis – Russia (December 2013)

"C.E.L.forpharma is a very good organization, extremely helpful. Lieven has very good communication and listening skills. He masters his topic and could clearly explain it. This course could be a starting point to reconsider my orientation in the pharma industry. Thank you!!"

Sabrina Paillé, Medical Manager, Shire – France (December 2013)

"Programme very well adapted for non-health-economists. Prof. Lieven Annemans is fantastic and passioned."

Karim Keddad, Medical Director, Shire – France (December 2013)

"A great healtheconomics course that was clearly delivered and that will genuinely help my day-to-day work!"

Neil Beasley, Global Advocacy Manager, Bayer – Germany (December 2013)

"Great hands-on training course with a very knowledgeable speaker."

Bart De Pot, Business Intelligence Manager, Novartis – Belgium (December 2013)

“Lieven Annemans has a lot of expertise and enthusiastically mixes theory, practice and examples. This course was very fruitful!”

Christophe Charrier, Commercial Excellence Manager, Guerbet – France (September 2013)

"Very useful course for market access specialists who need to get a better understanding of pharmaco-economic concepts and their limitations!"

Eddine Maiza, Senior Director, Sanofi – France (September 2013)

"Very comprehensive health economics course given in an easy digestible manner!"

Caroline Hoefkens, Regulatory Affairs Manager, Amgen – Belgium (September 2013)

"Lieven is making this "hard to understand" topic extremely interesting and in a simple language. Content was well organised and informative. I liked the structure of lectures and I am very satisfied with the level of knowledge transferred."

Hrvoje Remenar, Sales Manager SEE Abbott Vascular, Abbott - Croatia (May 2013)

"True expert making a potentially dreary topic both interesting and easy to understand."

James Brodie, Business Development Scientist, GW Pharmaceuticals - UK (May 2013)

"For non-health-economists, Lieven's health economics training covers different aspects of HE at the right breadth and depth. With his entertaining presentation style he manages to make a rather dry topic very exciting. Thanks, I learned a lot!"

Katrin Hoffmann, Associate Director Global Market Research, Shire - Belgium (May 2013)

"It was an excellent course, very well organized and Prof. Dr. Lieven is by far the best teacher ever! Highly experienced, but truly accessible! I really enjoyed the course, it was very useful!"

Rita Marques, Market Access Manager, LEO Pharma – Portugal (February 2013)

"Just the right balance of theory and real-life examples to help non-health-economists ask the right questions."

Derek Brown, Global Teamleader, Marketing Pipeline Products, Boehringer Ingelheim – Germany (February 2013)

"Very good course done by a true expert in the field! Lieven is able to give a business-oriented overview of the pharmaco-economics field and challenges in a way that is understandable to non-specialists."

Eric Desauziers, Senior Director, Global Medical Affairs, Sanofi Pasteur - France (February 2013)

"A very clear introduction to health economic evaluations given by a charismatic speaker. Top!"

Emilie Beghin, Regulatory Affairs & QA Mgr, Genzyme - Belgium (February 2013)

"Very interesting course, presented in an animated way, with lots of items covered in a short time frame."

Elke Vandeputte, Medical Officer, Mundipharma - Belgium (February 2013)

"I have finally got a systematic and complete overview of HE."

Bibiana Soltysova, Business Unit Director, AbbVie, Czech Republic & Slovakia (February 2013)

"An excellent two days which delivered on its objectives! An exhaustive insight into HE, tailored appropriately to improve understanding."

Neil Edwards, Regional Operations Manager, Boehringer Ingelheim – UK (December 2012)

"Lieven is a nice and funny presenter. He appreciates different backgrounds and respects opinions. He makes bridges and is able to give practical tips and tricks."

Jolanda Koenders, Medical Scientific Liaison, Novartis – The Netherlands (December 2012)

"Health economics concepts presented and discussed by Lieven are even more exciting! Very refreshing and actual course."

Helena Freitas, Market Access and Public Affairs Director, Bristol-Myers Squibb – Portugal (December 2012)

"Lieven was a very engaging and clear presenter and the two days went very well. Marie also did a fantastic job in keeping the training on track over the 2 days!!"

Debo Aremu, Pricing Manager, Boehringer Ingelheim – UK (December 2012)

"One of the most explicit and comprehensive courses in Health Economics on the market."

Dorian Costescu, Market Access Officer, Servier – Romania (September 2012)

"First class from the start to the very last minute. I will recommend to all people who engage with payers."

Jamie Rice, Regional Operations Manager, Boehringer Ingelheim – UK (September 2012)

"Lieven Annemans is a true expert and is able to explain the materials / themes extremely well. What I especially appreciate is that theories are always accompanied with real life examples. Lieven understands and knows the pharma industry very well."

Saskia De Haes, Senior Director, Janssen – Belgium (September 2012)

"I would recommend this course especially to my colleagues from the medical department so that they would understand the importance of clear end points for HE studies."

Burak Marmarali, Health Economics Specialist, Bayer – Turkey (June 2012)

"This course opened my eyes to the basics of health economics in a fun and educational way! Very valuable and interesting!"

Anna Trisia Beby, Medical and Health Outcome Advisor, Baxter – The Netherlands (June 2012)

"Lieven Annemans is a great expert, with humor, open to all questions and who explained the basic concepts of health economics very clearly!"

Maryvonnic Abeels, Industrial Pharmacist, SMB – Belgium (June 2012)

"Very valuable course to acquire quickly arguments to bring more early HTA into development."

Isabelle Lugan, Global Project Leader, Merck Serono – Switzerland (June 2012)

"Very inspiring speaker. Lieven explains the topic thoroughly and in a 'Layman' language."

Kati Kaijasilta, Development Leader, Orion Pharma – Finland (March 2012)

"Excellent overview for non-health-economists. Great teacher!"

Zenia Storling, Medical Writer, Trial Form Support – Denmark (March 2012)

"This course is highly recommended to all the persons involved in every development stage of a product and all the persons in direct negotiations with the payors."

Nadia Gorduza, Strategic Planning & Market Access Manager, Sanofi - Romania (December 2011)

“Lieven leads the group expertly, building up their knowledge, taking them on a journey, testing and challenging at appropriate times through questions and exercises. Thank you Lieven!”

Avi Leaf, European Marketing Manager, Takeda - UK (November 2011)   

“A great introduction to the dark art of health economics.”

Stephen Hogan, Director Government Affairs EMEA, J&J – Belgium (November 2011)

“Appropriate time spent on each topic with international issues as well as individual country issues covered. Perfect level for non-health economist pharma employees.”

Trine Ann Behnk, Sales & Product Manager, Ferring - Denmark (November 2011)

“Very helpful training! Very well delivered!”

Diana Omer, Pricing & Health Economics Manager, Bristol-Myers Squibb - Romania (November 2011)

“This was a highly interesting and engaging course on health economics. The only thing which would have added value would have been time to network and do exercises to understand the implementation of the theory. Great. Loved it.”

Julie Gaughan, Business Partnership Team Manager, Boehringer Ingelheim - UK (November 2011)

“Clear content, well organized, useful discussions.”

Achilleas Kalogirou, Pharmacovigilance & Clinical Trial Manager, Vianex – Greece (November 2011)

"Very good course to learn efficiently about principles of health economics, applications and advantages, but also about limitations in development submission and reimbursement."

Lieselotte Lennartz, Scientific Affairs Manager, Abbott – Germany (May 2011)

"Excellent course, very well delivered - I have learnt a lot. Thank you."

David Maddocks, Disease Area Access Lead, Europe, Bristol-Myers Squibb – UK (May 2011)

"Very well organised and friendly atmosphere. Lieven is a very experienced teacher but also, despite his wealth of knowledge, able to break down the complex theory in clear parts!"

John Rietveld, Head BF IDTI & Ophthalmics, Novartis - The Netherlands (May 2011)

"Invaluable course for any European marketer who needs to develop his understanding of the complex world of health economics. The course leader breaks through the jargon and brings the concepts to life in a relevant and memorable way."

Lisa Williams, European Marketing Manager, Established Brands, Takeda - UK

"I very much appreciated this valuable and practical health economics course, focused on real life cases/examples."

Peter Markotan, Head of RCV - Emerging Market Russia, Boehringer Ingelheim – Austria

"Lieven Annemans is very good in presenting the materials. He is an expert in the field with a lot of practical experience. The group is really good, there are lots of interesting exchanges, and the organisation of the event is on top level. Thank you!"

Oksana Vasiutynska, Commercial Director, Sanofi-aventis – Ukraine

“Lieven has the unique talent and ability to easily break down highly complex subjects and equip the audience with real and tangible tools. He also provides an understanding of the health economics arena. My only regret is not having attended this workshop earlier, as we all need this set of skills to work within the ever changing pharma environment. Well done, this was time well spent.”

Colin Hurworth, Sales Effectiveness Manager - International Operations, Novo Nordisk - Switzerland

“Adequate content, hands-on and up to date. Just right.”

Frank Junker, Program Manager, Roche Diagnostics - Switzerland

“Prof. Dr. Lieven Annemans is great! Enthusiastic and very knowledgeable.”

Gerben Hagenaars, Manager Healthcare Policy, Sanofi-aventis – The Netherlands

“A very useful course making a difficult subject very understandable. Pleasant atmosphere and good presentation skills with a sense of humor. I would advise this to anyone who needs more understanding of the subject!”

Bas Slierendregt, Medical Affairs Manager, Sanofi Pasteur MSD - The Netherlands

“Excellent faculty (Prof. Annemans) and good setting (small group of professionals), thus providing true value. Good mix of theory and practical applications”

Daniel Zollinger, Head Anesthesia & Analgesia - Global Clinical Research, Schering-Plough - The Netherlands

“The health economics workshop was a great introduction to this important area of market access. Now I have the confidence to integrate health economics in the product life cycle plan.”

Manjit Affley, Senior Scientific Adviser, Pfizer – UK

“Great, Lieven, well done! You are a very good communicator with a deep knowledge of the HECON.”

Bruno Bolognese, Medical Scientist, The Medicines Company – Italy

“My investment into the course of Lieven Annemans was cost-effective as the gain of quality is guaranteed in all aspects, in both theoretical and practical insights.”

Zuzana Melekova, In-Market Pricing Manager, Roche – Switzerland

“Great course with a lot of information and clear explanation in every aspect. Every question gets a clear and useful answer. In addition, you get a lot of information in the form of ppt slides that you can use to inform your own colleagues.“

Karen Freyer, Health Economics & Market Access Manager, Nutricia – The Netherlands

“Having a “pricing background” I am so pleased I learned the basics of HE, which is what I need to have a common ground for talking in the same “language” with my HE colleagues. Thanks for this comprehensive, intense training.”

Constanze Trautschold, Pricing Manager, Bayer Schering Pharma – Germany

Tips & Insights from Lieven Annemans:

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