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The Strategic Digital Pharma Marketing Course

Add to the mix to create a competitive edge in the new environment
Ruud Kooiand Beverly Smet - Digital Pharma Marketing

Ruud Kooi and Beverly Smet

  • Vice Presidents of Across Health, Europe's leading consultancy specialised in eCRM and digital communication in life sciences.
  • Former senior marketing leaders with J&J in the area of cross-channel CRM and digital marketing.
  • Highly respected by their pharma clients for both their functional knowledge and hands-on experience, ranging from digital strategy formulation, to leading regional and local implementation and continuous team skill development.
  • Top rated trainers!
Register before 22 January 2016 and save € 200 on the March session.
Next sessions:  

8-9 March 2016, Zurich
24-25 May 2016, Brussels
15-16 November 2016, London
1-2 December 2016, Brussels

Leave here your e-mail address and we will contact you :

By attending this course, you will:

Be able to define a digital strategy for your brand or therapeutic area to stay competitive.
Know how to select the digital tactics which are best suited to achieve your specific brand plan drivers and leverage points.
Decide per tactic how ambitious you want to be and what it takes to implement your preferred tactic in your preferred scope.
Know how to tightly integrate digital into your overall marketing, sales and medical education strategy and ensure “fusion” of your online and offline efforts while respecting legal and regulatory guidelines.
Learn from well-metricised examples of successful e-tactics for physicians, consumers/caregivers and other new stakeholders like payers, nurses and pharmacists.
Be able to plan and organise your success metrics and answer ROI related questions concerning your digital tactics. 


What sets The Strategic Digital Pharma Marketing Course apart?

The experts: Our expert-trainers, Ruud Kooi and Beverly Smet, not only have a wide international experience in digital marketing (over 100 completed projects with over 20 different pharmaceutical or medical device companies) but they have also built up a very strong reputation within the international digital community as high-impact consultants and trainers.

The content: This course not only provides you with an explanation about concepts and methods. More importantly, it discusses the integration of digital in the overall business strategy and marketing plans (with practical examples) as well as the perspective of the customers and stakeholders, including several best-practice cases.

Who should attend?

This workshop is designed for innovative marketing, sales and medical education staff who want to optimize their communication mix and enhance customer-centricity through the selective adoption of digital.

Executives from professional services organizations should request approval from the faculty prior to registering to this course.
Please contact Annelies Swaan, Marketing & Sales Manager,, tel +32 (0)2 709 01 42.

Past participants

Below is a non-exhaustive list of executives who participated in this pharma e marketing seminar:

Associate Director Global Marketing Effectiveness Abbott Switzerland
Commercial Excellence Manager Europe, Middle East and Africa Abbott Germany
Marketing Manager Structural Hearth Germany Abbott Vascular Germany testimonial
Product Manager Structural Heart EMEA Abbott Vascular Belgium testimonial
Brand Manager AbbVie Norway testimonial
Commercial IT Project Manager Abbvie United Kingdom
Digital Manager Belgium and Luxemburg AbbVie Belgium testimonial
Multi-Channel Marketing Specialist Abdi Ibrahim Turkey testimonial
Director Global Commercial Analytics Actelion Switzerland testimonial
Medical Director   Actelion The Netherlands testimonial
Associate Director Marketing EMEA Alexion Switzerland testimonial
Global Congress Manager ALK Denmark
M&A and Corporate Development Almirall Spain
Product Senior Manager Kardiologie Amgen Germany
CNS Product Manager & Innovation Leader AstraZeneca Portugal testimonial
Group Product Manager AstraZeneca Romania testimonial
Senior Medical Director AstraZeneca Japan testimonial
Senior Manager, Web and Social Media, EMEA Communications Baxter Belgium
Head of Commercial Effectiveness & Training Baxter Switzerland
Project Manager Bayer Russian Federation
E-Marketing Specialist Bayer Belgium
Intr. Business Analyst Boehringer Ingelheim Germany testimonial
CRM and Analysis Manager Boehringer Ingelheim Turkiye testimonial
International Product Manager Boehringer Ingelheim Germany testimonial
Product Manager Boehringer Ingelheim Finland
Customer Marketing Manager Bristol-Myers Squibb Denmark
Salesforce Effectiveness Manager Celgene Spain testimonial
Salesforce Effectiveness Manager Celgene United States of America
Business Manager Special Care Chiesi Belgium testimonial
International Brand Manager Chiesi Italy testimonial
Director Brand Strategy & Global Interaction Daiichi Sankyo Germany testimonial
Vice Director Brand Management Daiichi Sankyo Germany testimonial
Sales Manager Egis Bulgaria testimonial
Marketing Manager Egis Bulgaria testimonial
International Marketing EVER Neuro Pharma Austria testimonial
General Manager Ferring Belgium testimonial
Business Unit Manager  Ferring Belgium testimonial
Global Brand Manager, New Products, Gastro/Endo Ferring Switzerland testimonial
Senior Brand Manager Galderma Greece testimonial
Marketing Manager GE Healthcare Sweden testimonial
Regional Commercial Vaccines Head GlaxoSmithKline Turkey testimonial
Product Manager GlaxoSmithKline Bosnia and Herzegovina
International Marketing Manager Helsinn Switzerland
Marketing Manager IMS Health Belgium testimonial
Vice President Global Medical Affairs Neurology Ipsen France
Senior System Analyst Janssen Turkey testimonial
Business Relationship Manager Digital Marketing Janssen Belgium
Senior Brand Manager - Immunology Janssen United Kingdom
Digital Analyst Johnson & Johnson Belgium
Senior Director, Global Patient Solutions Thrombosis LEO Pharma Denmark
Head of Patient Solutions UK/IE LEO Pharma Ireland
Patient Solutions Manager LEO Pharma UK testimonial
Product Manager Psoriasis LEO Pharma Switzerland testimonial
Project Manager LEO Pharma Portugal
Digital & eChannel IT Business Integrator Lilly Switzerland testimonial
Marketing Associate, Global Product Strategy and Portfolio Development Lundbeck Denmark
Product Manager Meda France
Market Manager Primary Care Merck Serono Belgium testimonial
Marketing Manager Merck Serono United Arab Emirates testimonial
Manager, Business Analysis Merck Serono United States of America
International Multichannel Marketing Leader Merck Sharp & Dohme Belgium
Director - Integrated Insights Ophthalmology Novartis Switzerland testimonial
Head of Sales Operations Novartis Russia testimonial
Senior Insights Manager Novartis Switzerland testimonial
Business Intelligence Manager Novartis Belgium
Brand Manager Novartis Slovenia
Global Marketing Director, Sales and Marketing Excellence Novo Nordisk Denmark testimonial
Sr Global Product Manager Novo Nordisk Switzerland
Marketing Project Manager Novo Nordisk Algeria
Global Brand Manager Orion Finland
Marketing Manager Otsuka Sweden
Regional Brand Manager Women’s Health/OAB Europe Pfizer France
Sr. Reg Marketing Dir TA Lead Pfizer Belgium
Digital Strategic Planner Roche Italy testimonial
Pharma Business Communications Manager Roche Belgium  
Global Scientific Collaborations Leader Roche Switzerland
Franchise Director Roche France
Digital Marketing Manager Roche Norway
Brand Manager Diabetes - Lyxumia Sanofi Belgium testimonial
New Channels Business Executive Sanofi United Kingdom testimonial
Nordic Copaxone Marketing Head Sanofi Denmark testimonial
Marketing and Sales Director Sanofi Pasteur Turkey testimonial
Marketing Director Santen Finland testimonial
European Marketing Director & VP Innovation Shionogi UK testimonial
Associate Director, MPS Shire Switzerland testimonial
Manager, Global Marketing MPS Shire Switzerland testimonial
International Product Director Shire Belgium
Product Manager Takeda Russia testimonial
Marketing Director Rx Business Unit Teva Russia testimonial
General Manager CNS UCB Germany testimonial
Head Operations International Major Markets UCB Belgium testimonial
Global Medical Affairs, Medical Education Nephrology, Senior Manager Vifor Pharma Switzerland testimonial
Global Senior Brand Manager Vifor Pharma Switzerland testimonial
Junior Product Manager Will-Pharma Belgium
Senior Marketing Manager Zentiva Croatia testimonial
Senior Marketing Manager  Zentiva Czech Republic

Programme outline of The Strategic Digital Pharma Marketing Course

The course starts on day 1 at 09:30h with a welcome coffee and ends on day 2 at 16:30h.

Day 1

Welcome & General Introduction

Online Landscape Analysis

  • Which key industry changes are accelerating the move to digital?
  • Online behaviour and trends of physicians, patients and other stakeholders.
  • Benchmarking surveys and other sources for a competitive assessment.
  • Internal analysis: How to assess the e-maturity of your company?
  • Technology trend analysis: Which new technologies may influence the patient-physician-pharma relationship … and by when?

Defining a Digital Innovation Strategy

  • Strategy is a major bottleneck in most pharma companies!
  • Step 1: Determine the buying process and key leverage points
  • Step 2: Select amongst the 7 generic e-strategies and prioritise e-tactics
  • Step 3: Create the 3-year roadmap
  • Models, case studies and insights to help you understand the complex buying journey and how you can influence it through media

iPad Detailing

  • The (sad) realities of tablet detailing
  • What is needed for success? … Closed Loop Marketing!
  • How to activate your sales force

Exercise: define your own detail-aid

HCP Self-service Portals

  • Learning from best practices in non-pharma industries
  • Discussing examples of pharma portals
  • The 4 different ways to make an impact

Exercise: define your own homepage

E-mail Marketing

Remote Detailing

  • Benefits of teledetailing
  • Success factors
  • Best practices in pharma

Medical Education

  • Why webcasts are impactful
  • Success factors
  • Best practices in pharma
  • The 5 key steps to influencing treatment choice through eMeetings

Exercise: recruiting participants for your live webcast


Day 2

Search Engine Marketing

  • How consumers and HCP search for health on Google
  • SEO & SEA: how it works – pros & cons - examples

Social Media

  • The social media landscape
  • Social media in life sciences
  • Social objectives and appropriate social technologies in Pharma

Mobile Marketing

  • General trends & technologies
  • Mobile in Healthcare

Assuring Participation

  • A 5-step plan to webcasting success
  • Success factors

Exercise: how to recruit HCP's to maximise online participation levels?

ROI and Other KPIs

  • Factors that determine ROI in digital marketing
  • Using Google Analytics to measure Reach & Advocacy
  • How to measure engagement
  • How to measure conversion (e.g. Net Promoter Score)
  • Issues

Exercises: plan your KPIs  - improve a current campaign

Building a Multichannel Campaign

  • Using a 3 phase methodology to optimise the channel mix
  • The “Rep Equivalent” concept
  • Designing the marketing mix at the HCP level

Exercise: build your own multichannel campaign

Final Thoughts & Closing

Learning methodology

Ruud Kooi and Beverly Smet are very experienced in leading interactive sessions and will actively engage participants in discussions and teamwork. In addition, a business case will be used throughout the workshop to help bring theory into practice.

Meet the experts: Ruud Kooi and Beverly Smet

Ruud Kooi is Vice President at Across Health. Ruud has over 15 years experience in the pharmaceutical industry and was already part of digital and ebusiness teams since the late nineties.

Throughout his career, Ruud has worked for many of the top 10 big pharma in dozens of local, regional or global projects. He is known for his ability to connect digital strategy to integrated implementation. Ruud has the ability to energise brand teams in taking their first steps in the digital world and to keep that momentum by constantly enhancing the digital portfolio.

Ruud has been providing digital training for over 5 years now.

Beverly Smet is Vice President with Across Health. Beverly joined Across in 2006 and has a proven track record in the life sciences industry. Prior to his current role, Beverly was Managing Director for Across Health Belgium, providing support to a team of consultants that works for different pharma, devices and OTC customers.

Beverly’s key competencies include : multichannel strategy and campaign management, virtual selling models, closed loop marketing and fusion meded strategies

During the past 7 years, Beverly has also worked as a dedicated digital marketing consultant for the EMEA Web & Multichannel team of Johnson & Johnson.
Next to fusion marketing consultancy, Beverly has also been a speaker at international events such as eyeforpharma and NextLevel Pharma.
Before his activities at Johnson & Johnson, Beverly worked five years for Royal Numico, a market leader for baby and clinical nutrition, where he created a world-class CRM loyalty model for young and expecting parents.
He holds a university degree in Applied Economics and an MBA in Marketing Management.


  • 8-9 March 2016, Zurich
  • 24-25 May 2016, Brussels
  • 15-16 November 2016, London
  • 1-2 December 2016, Brussels

Interested in additional dates?
Leave your email address to be kept informed

Venue & Accommodation

8-9 March 2016, Zurich

This course takes place at the Hilton Zurich Airport Hotel which is located just five minutes from Zurich Kloten Airport with the complimentary shuttle. Zurich’s vibrant city center is located only a fifteen minutes drive away. 

Hilton Zurich Airport Hotel
Hohenbuehlstrasse 10
Opfikon-Glattbrugg 8152
Tel: +41 44 828 50 50 
Fax: +41 44 828 51 51

We have secured preferential room rates at this hotel for our delegates. Registering three weeks or more prior to the course will secure your room at a preferential rate. Upon your registration, C.E.L.forpharma will send you a Hotel Accommodation Sheet to complete and send back.
Do not hesitate to contact Sarah Nissen, Customer Communications Associate, if you need assistance in this matter (; tel +32 (0)2 709 01 46).

24-25 May 2016, Brussels

These courses take place at the Sheraton Airport Hotel & Conference Center which is situated opposite Brussels National Airport, literally at 2 minutes' walking distance from the arrival hall.

Sheraton Brussels Airport Hotel
Brussels National Airport
1930 Zaventem
Tel: +32 27 10 80 00
Fax: +32 27 10 80 80

We have secured preferential room rates at this hotel for our delegates. Registering three weeks or more prior to the course will secure your room at a preferential rate. Upon your registration, C.E.L.forpharma will send you a Sheraton Brussels Airport Hotel Accommodation Sheet to complete and send back.
Do not hesitate to contact Sarah Nissen, Customer Communications Associate, if you need assistance in this matter (; tel +32 (0)2 709 01 46).

15-16 November 2016, London

These courses take place at the Sofitel London Heathrow Hotel which has direct access to Terminal 5 via a covered walkway and Terminals 1, 2, 3  and Terminal 4 via courtesy Heathrow Express and connect rail connection. The hotel is only 21 minutes from Central London by train.

Sofitel London Heathrow Hotel
Terminal 5
London Heathrow Airport
TW6 2GD London
United Kingdom
Tel: +44 20 87 57 77 77
Fax: +44 20 87 57 77 88

We have secured preferential room rates at this hotel for our delegates. Registering three weeks or more prior to the course will secure your room at a preferential rate. Upon your registration, C.E.L.forpharma will send you a Hotel Accommodation Sheet to complete and send back.
Do not hesitate to contact Sarah Nissen, Customer Communications Associate, if you need assistance in this matter (; tel +32 (0)2 709 01 46).

1-2 December 2016, Brussels

This course takes place at the Hilton Brussels Grand Place Hotel which is situated opposite Brussels Central railway station, in the heart of the historic city center of Brussels. The hotel is only 20 minutes away from Brussels International Airport by train.

Hilton Brussels Grand Place
Carrefour De l’Europe 3
1000 Brussels
Tel: +32 2 548 42 11
Fax: +32 2 548 40 80

We have secured preferential room rates at this hotel for our delegates. Registering five weeks or more prior to the course will secure your room at a preferential rate. Upon your registration, C.E.L.forpharma will send you a link to book your accommodation.
Do not hesitate to contact Sarah Nissen, Customer Communications Associate, if you need assistance in this matter (; tel +32 (0)2 709 01 46).

Registration fee

Team discounts are offered as of 3 or more registrations from the same company.

Leave your email address for further information:

8-9 Mar. 2016 Course, Zurich (DIG-21)
Registration before 22 January 2016
  € 2.770
Registration after 22 January 2016

Register Now!

24-25 May 2016 Course, Brussels (DIG-22)
Registration before 8 April 2016
  € 2.770
Registration after 8 April 2016

Register Now!

15-16 Nov. 2016 Course, London (DIG-23)
Registration before 30 September 2016
  € 2.770
Registration after 30 September 2016

Register Now!

1-2 Dec. 2016 Course, Brussels (DIG-24)
Registration before 14 October 2016
  € 2.770
Registration after 14 October 2016

Register Now!

* (VAT excl.)

To register, please go to our online registration form.

Testimonials of The Strategic Digital Pharma Marketing Course

“Excellent course! Very practical hands-on approach from speakers who clearly have vast experience in the subject. It was very well organized.“

Tuomas Huuhtanen, Marketing Director, Santen - Finland (September 2015)

"Digital strategy was put into perspective and it should be the next step in all brand plans. From now on multi-channel strategy will optimize the marketing mix and bring it to the future!"

Kelly Tsitoura, Senior Brand Manager, Galderma - Greece (September 2015)

"I attended the Strategic Digital Pharma Marketing Course in London in October 2014. The course was well attended, well presented, interactive and engaging. I refer to the materials (and benchmarking) from the course on a regular basis, in fact I will be sending members of my team on this course later this year, so they can see what I am talking about first-hand!"

Dan Atkins, European Marketing Director & VP Innovation, Shionogi - UK (August 2015)

"Thank you very much, I learned a lot and much of the information will be useful to be implemented in my daily work."

Gÿde Haeseler, Global Medical Affairs, Medical Education Nephrology, Senior Manager, Vifor Pharma – Switzerland (June 2015)

"The format is very interesting and there is a lot of content. I like the experts' presentations - well balanced and at the same time powerful!"

Assen Belchev, Sales Manager, Egis – Bulgaria (June 2015)

"A lively, up-to-date experience with a deep analysis of pharma digital environment, bringing practical conclusions for real strategies for closed-loop marketing."

Dimitar Georgiev, Marketing Manager, Egis – Bulgaria (June 2015)

"A very good training if you're lacking digital expertise and willing to drive a digital transformation in your company."

Bastien Van Wylick, Digital Manager Belgium and Luxemburg, AbbVie – Belgium (June 2015)

"The experts are really good and answered all types of questions in a professional way. I have benefited a lot from this training."

Mutlu Aydinoglu, Marketing and Sales Director, Sanofi Pasteur - Turkey (March 2015)

"Engaging and high quality course!"

Trine Hytten, Brand Manager, AbbVie - Norway (March 2015)

"Very insightful course with plenty of practical examples from the pharma industry. Ruud & Beverly are knowledgeable in the field and have provided rich content throughout the two days."

Ahmed Elazhary, Marketing Manager, Merck Serono - United Arab Emirates (March 2015)

"It's a great course with comprehensive information, best cases and exercises of pharma digital marketing. On top of that: any question you can think of was answered by the end of the course. I recommend it to all pharma professionals who want to broaden their digital marketing vision."

Can Batur, Multi-Channel Marketing Specialist, Abdi Ibrahim - Turkey (March 2015)

"This course gives a good overview of Digital Marketing. It is important for me to have this helicopter view to prevent developing apps and websites out of the blue but instead develop a good strategy in a multichannel campaign."

Cindy Mandervelt, Brand Manager Diabetes - Lyxumia, Sanofi - Belgium (December 2014)

"This Strategic Digital Pharma Marketing course helped me to put the puzzle together."

Marie-Laure Schenck, Product Manager Structural Heart EMEA, Abbott Vascular - Belgium (December 2014)

"Great job guys!"

Eric Matthews, Director Brand Strategy & Global Interaction, Daiichi Sankyo - Germany (December 2014)

"Nice fresh ideas and good examples!"

Carsten Muehl, Marketing Manager Structural Hearth Germany, Abbott Vascular - Germany (December 2014)

"One of the best courses I have attended!"

Charlotte De Cunha-Dinsdale, Patient Solutions Manager, LEO Pharma - UK (October 2014)

"Well designed course content, very relevant considering the changing industry environment."

Syedah Maria Bokhari, Regional Commercial Vaccines Head, GlaxoSmithKline - Turkey (October 2014)

"It is not a course for dedicated digital people. I experienced it as a course for any product or brand manager to understand how to move in this environment."

Marina Vernet, Product Manager Psoriasis, LEO Pharma - Switzerland (October 2014)

"Great feeling, we learned lots from everyone's experiences as well. Nice audience size. To carry on!"

Stephanie Burg-Bergmann, Global Senior Brand Manager, Vifor Pharma - Switzerland (October 2014)

"Excellent strategic digital pharma marketing learning program that will help me to be successful in creating and implementing my digital strategies and tactics. Thank you so much Beverly and Ruud!"

Sonia Hennou-Amoura, Associate Director Marketing EMEA, Alexion - Switzerland (October 2014)

"Great detailed content! Ruud and Beverly are very knowledgeable. Thanks! This was so interesting and relevant!"

Andrew Squire, Director - Integrated Insights Ophthalmology, Novartis - Switzerland (March 2014)

"The course opens your mind to new levels. We learnt strategy and tactics, which gives you the global mindset you need to face the multichannel challenge."

Carlos Perez, Salesforce Effectiveness Manager, Celgene - Spain (March 2014)

"Very practical training! Ruud and Beverly are very knowledgeable about the topic and did a great job in sharing their experience with the participants."

Wafa Chaieb, Marketing Manager, Novo Nordisk - Algeria (March 2014)

"Great course, very precise and practical. Lots of information ready to use right out of there."

Claude Auger, Digital & eChannel IT Business Integrator, Lilly – Switzerland (November 2013)

"Very useful, interesting pharma digital marketing event. I will recommend it to my colleagues. I have got many ideas for my work, websites, etc."

Svetlana Syrchina, Product Manager, Takeda - Russia (November 2013)

"Digital communication in pharma is evolving. In fact, we have to do it and don't sit and listen what others are doing. I am convinced we can use the old world of communication together in the new promising digital one."

Peter De Leeuw, Business Manager Special Care, Chiesi – Belgium (November 2013)

"Really good overview and focus on getting the digital strategy right. Definitely grounded in the real world and not a sell on digital being the saviour of everything."

Greg Robertson, Associate Director, MPS, Shire – Switzerland (November 2013)

"The Strategic Digital Pharma Marketing Course with Ruud Kooi is a very relevant course with up-to-date examples and solutions. Highly recommended for anyone in pharma looking to start or refresh their digital marketing activities!"

Nicole Nettleton, Manager, Global Marketing MPS, Shire – Switzerland (November 2013)

"The content and concept delivered is extremely useful, especially for marketing, sales and medical audiences. I strongly advise product, sales and medical managers to attend."

Sarven Berberyan, Senior System Analyst, Janssen – Turkey (November 2013)

"This pharma digital marketing seminar is really interesting. Ruud did a very good job as a teacher. Team members are extremely nice. Thank you very much."

Pattharaporn Meinich, Executive Assistant, MPS Franchise, Rare Disease Business Unit, Shire – Switzerland (November 2013)

"Very good presentation skills, knowledge, background tailored to the audience. Thanks!"

Marianne Tschudi, Head Operations International Major Markets, UCB – Belgium (June 2013)

“This very complex topic has been transmitted in a very illustrative way. It was a very useful course.”

Petr Jelinek, Senior Marketing Manager, Zentiva – Croatia (June 2013)

"Nice mix of strategic concepts and practical examples. Good presentations."

Sebastian Mommers, Marketing Manager, GE Healthcare– Sweden (June 2013)

"Thanks for giving back faith in digital marketing."

Maria Izmestieva, Marketing Director Rx Business Unit, Teva - Russia (March 2013)

"This pharma digital marketing event offers a fantastic and updated vision about the pharma digital landscape and drives you in the strategic digital environment."

Davide Bottalico, Marketing Manager Digital Solutions, Roche – Italy (November 2012)

"In a very concise way, Fonny and Ruud presented the state of the art, potentials, pitfalls and challenges, all in a nicely structured overview. Absolutely efficient!"

Joris Goethals, Marketing Manager, IMS Health – Belgium (November 2012)

"Practical, useful, peer-to-peer discussions. Best practice. Thank you!"

Eva Panarese, Associate International Product Director, Shire-Movetis – Belgium (November 2012)

"Fonny and Ruud are skilled presentators. The course content is well balanced between theory and practice. I'll recommend this course to pharma digital people and other marketers."

Denis Dina, Digital Strategic Planner, Roche – Italy (November 2012)

"Excellent and worthwhile 2-day course that will help me build a comprehensive digital strategy for Sanofi UK & Ireland."

Benjamin Tilly, New Channels Business Executive, Sanofi – UK (May 2012)

"This course gave me a great framework of digital pharma marketing."

Elda Dinaj, Global Brand Manager, New Products, Gastro/Endo, Ferring – Switzerland (May 2012)

"A really excellent course - one of the most useful I have ever attended. Great balance of theory and practical application which will really help our digital strategy and approach."

Andrew Browning, New Channels Project Manager, Sanofi – UK (May 2012)

"Very good facilitator and presenters. Well done!"

Raj Raina, Global Marketing Director, Sales and Marketing Excellence, Novo Nordisk – Denmark (May 2012)

"This e-marketing workshop for the pharma industry is well structured, full of clear examples from a variety of sources and websites. At a time where Medical Affairs are more involved than ever in re-shaping the customer-centric strategy, Fonny's teaching course has given me all I needed."

Alain Huvenne, Senior Medical Director, AstraZeneca – Japan (March 2012)

"It was very good to put practice next to theory. Excellent training!"

Bert Vanlommel, Business Relationship Manager Digital Marketing, Janssen-Cilag – Belgium (March 2012)

"This is an excellent, state-of-the-art course. Highly engaging and thought provoking. In addition, I really enjoyed the discussion with the other participants."

Robert Siegmund, Director Global Commercial Analytics, Actelion – Switzerland (March 2012)

"It is truly time well-spent: listening to someone with extensive pharma experience in this new area is clearly the way to go! Congratulations! And thank you, Fonny!"

Luis Franco, CNS Product Manager & Innovation Leader, AstraZeneca - Portugal (December 2011)

"Great course, great facilitator with much experience. It covered all aspects of digital pharma marketing, many concrete examples. Well structured. You learn to be clever with online."

Gerrit Coremans, Director Customer Service, Nycomed – Belgium (December 2011)

"Fonny provides a very comprehensive overview of the digital landscape with a wealth of real life examples."

Petra Latka, Intr. Business Analyst, Boehringer Ingelheim – Germany (December 2011)

"The digital marketing pharmaceuticals conference offers very good insights in digital strategies. The structured approach takes you on an exciting journey in this very important area. Fonny is a reference in this domain."

Erik Janssen, General Manager CNS, UCB – Germany (December 2011)

"I came in as a 100% digital immigrant and came out ready to move full speed ahead into the digital world."

Nadja De Wolf, Senior Product Manager, Nycomed - Belgium (November 2011)

"The Digital Pharma Marketing Course is good to keep up with development in the digital pharma business."

Pawel Ciesielcyk, International Marketing, EVER Neuro Pharma - Austria (November 2011)

"The beauty of this pharma emarketing event is that it effectively mixes statistics, market data and strategic thoughts. Helpful with relevant insights. I definitely recommend!"

Christiano Pereira Silva, International Product Manager, Boehringer Ingelheim – Germany (May 2011)

"Great learning experience on smartly making a digital strategy."

Sayantani Dasgupta, Senior Insights Manager, Novartis – Switzerland (May 2011)

"This pharma e-marketing conference provides a lot of new and useful information. Fonny Schenck is an expert with good abilities of presentation."

Victoria Igna, Group Product Manager, AstraZeneca – Romania (May 2011)

"Fonny Schenck is very knowledgeable about the subject, interactive and willing to answer questions. It increased my "horizon line" regarding the subject."

Tatiana Popescu, Group Product Manager, AstraZeneca – Romania (May 2011)

"This digital marketing course gives you a very good overview about what's going on in the market. Very useful strategic methodology!"

Giada Saltari, International Product Manager, Boehringer Ingelheim – Germany (May 2011)

"The Digital Pharma Marketing Course is a good course with a good teacher. I do recognize its strong added value!"

Battistina Ghiani, Internal & Business Communications Specialist, Roche - Italy

"Fonny Schenck's course is very interesting and quite unusual, with very interesting exercises. Never boring!"

Andrey Gurvich, Head of Sales Operations, Novartis – Russia

"Great digital pharma marketing workshop! Thank you very much, Fonny!"

Iris Marr, Vice Director Brand Management, Daiichi Sankyo - Germany

"The instructor (Fonny Schenck) is very experienced. I am totally satisfied – thanks!"

Isil Ramazanogullari, CRM and Analysis Manager, Boehringer Ingelheim – Turkiye

"The digital marketing course is a must for both newcomers and more experienced people in digital marketing. Bringing together marketing strategy and e-tactics, this course will help anyone to implement a rigid strategy in his/her company."

Nico Smets, Market Manager Primary Care, Merck Serono - Belgium

“Fonny Schenck effectively transfers his in-depth knowledge and vast experience on digital pharma marketing in this seminar, so that you will know what to do, when, and how. I am glad I attended this course now because the marketing environment is changing fast and it is clear we need to integrate e-marketing tactics synergistically within the pharma marketing mix. To my colleagues from other companies I can recommend to send their entire senior marketing team (incl. GM) to get the whole team geared up at the same time.”

Piet Lannoo, General Manager, Ferring – Belgium

“This pharma e-marketing workshop has given me an overview of available e-tactics, and tools for evaluating and prioritizing the tactics according to strategic needs and ideas for measuring investment. Excellent starting point!”

Charlotte Vestergaard, Nordic Copaxone Marketing Head, Sanofi-aventis – Denmark

“Well organized and overall a very good course for my 2.0.”            

Geert Jan van Daal, Medical Director, Actelion – The Netherlands

“The Digital Pharma Marketing Course is an important experience to open our mind to accept what is the real actual digital landscape and to understand how important it is and how to face it.”

Marco Bucci, International Brand Manager, Chiesi - Italy 

“I finally see the wood for the trees in the ‘digital world of pharma marketing’ ”

Vera Lamberts, Business Unit Manager, Ferring - Belgium 

Tips & Insights from The Strategic Digital Pharma Marketing Course:

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