Brand Plan Quality Checklist

The quality of a pharma brand marketing plan depends on the quality of each building block. Like a chain, its strength lies in its weakest link.

To help pharma marketeers to assess the quality of their brand plans, Prof. Edouard Demeire developed the Brand Plan Quality Checklist.

The structure of this document is based on the 4 major building blocks of a good brand plan:

1. What is the market situation today?
2. Where do we want to go?
3. How will we get there - How will we know we are on track?
4. What does the financial case look like?

This 7-page document briefly describes the consecutive steps in each of those modules and embedded in the text are 13 quality check points, each one focusing on a key step in the brand planning process.

If you would like to use this handy checklist free-of-charge, or you would like to be informed about similar services in the future, please fill in your details below and click on the submit button.

First name :
Surname :
E-mail address :
Company Name :

Anyone not sufficiently familiar with the process, the terminology, or the tools and techniques typically used in each step, would greatly benefit from attending C.E.L.forpharma’s The Pharma Brand Planning Course, with Prof. Demeire.