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C.E.L.forpharma stands for “Centre for Executive Leadership for the pharmaceutical industry” and has been created in January 2005 to offer a range of international special-topics training services with the support of reputable pharma industry expert-consultants and organizations.
On this page you can find information about the history and the people behind C.E.L.forpharma:

History

Founders

Staff

Experts

History

   

2005

 
  • Foundation.
  • Launch of the Business Development course with Martin Austin.
  • Launch of the Lifecycle Management Strategies course with Neal Hansen.
  • Launch of a series of therapy-market focused seminars in collaboration with Datamonitor Healthcare, starting with the following areas: Oncology – COX2 – Respiratory Diseases.

2006

 
  • Launch of the Brand Planning course with Edouard Demeire.
  • Launch of the Marketing Excellence & Salesforce Effectiveness course with Edouard Demeire.
  • Therapy area seminars organized with Datamonitor in 2006: Oncology – Metabolic Syndrome – Respiratory Diseases.

2007

 

2008

 

2009

 

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Founders

   

Edouard Demeire

 

Edouard Demeire,

Managing Partner

  • His teaching, consulting and research focus is on systematic decision support tools and models for pharma marketing strategy.
  • Trained over 4000 executives in the pharmaceutical industry, all over the globe.
  • Numerous in-house assignments for pharma companies: Roche, AZ, J&J, Novartis, Lilly, UCB, Schering-Plough, etc.
  • Developed the very successful STRATPHARM business simulation game in collaboration with Prof. Marcel Corstjens of INSEAD.
  • Visiting Professor at several business schools: CEDEP (INSEAD) in Fontainebleau, Solvay Business School in Brussels, SIMI in Denmark, Management Center Europe (MCE) in Belgium, etc.
  • Master degree in econometrics from the University of Antwerp.

Luc De Langhe

 

Luc De Langhe,

Managing Director

  • Creative entrepreneurial executive with over 25 years of experience within the European pharmaceutical industry sector.
  • Vice-President Europe with US-based Decision Resources, a reputable business intelligence firm for the life science industries.
  • Programme Director with Management Centre Europe (MCE), a well-known international management development organization.
  • Held several sales and marketing positions at Ciba-Geigy (now Novartis) and Eli Lilly in their Brussels offices.
  • Masters degrees in engineering and management science from the universities of Brussels and Leuven.

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Staff

 

 

Marie Stricklesse

 

Marie Stricklesse

Programme Coordinator

Marie is responsible for the flawless organization of all our courses and seminars. She coordinates all activities that result in a well-organized training experience for the participants. She is the point of contact for our participants as well as for the expert faculty, hotels and other suppliers we work with.
Marie has a Master in Translation and speaks Dutch, English, French and Spanish fluently.

Annelies Swaan

 

Annelies Swaan

Marketing Associate

Annelies is responsible for establishing and building strong and lasting relationships with our client companies. She is involved in communication and account management projects that must ensure we develop mutually beneficial relationships with our clients.
Annelies has a Master in Translation and speaks Dutch, English, French and Spanish fluently.

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Experts

 

   

Edouard Demeire

 

Edouard Demeire

Managing Director, Prism

Edouard Demeire uniquely combines in-depth pharma marketing expertise with academic rigour and a wealth of training experience all over the globe. His teaching, consulting and research focus is on systematic decision support tools and models for pharma marketing strategy. He developed the very successful STRATPHARM business simulation game in collaboration with Prof. Marcel Corstjens of INSEAD.
Edouard has trained well over 4000 executives in the pharmaceutical industry. He is a Visiting Professor at CEDEP (INSEAD) in Fontainebleau, Solvay Business School in Brussels, SIMI in Copenhagen, and until recently at Management Centre Europe (MCE). In addition, he trains and consults for Roche and AZ and has worked on numerous assignments for companies such as J&J, Novartis, Lilly, etc. Edouard holds a degree in Econometrics from the University of Antwerp.

     

Martin Austin

 

Martin Austin

Managing Director, TransformRX
Author of "Business Development for the Biotechnology and Pharmaceutical Industry"

Martin Austin has a strong reputation in Europe’s senior (bio)pharma business development community. His profile uniquely combines the expertise and experience of a high-profile pharma business development executive with that of a senior life science capital investment officer. Between 1996 and 2000, Martin was Roche’s global Head of Business Development for Pharmaceuticals. During that period he had a leading role in the establishment of Roche Genetics, the rationalisation of the R&D portfolio, which led to the establishment of Actelion, Basilea and BioXell, as well as in the acquisition and integration of Boehringer Mannheim. After that, until January 2005, he was a Principal with Paul Capital Partners, a global private equity firm, leading their European Royalty healthcare activities. In 2005, Martin founded TransformRx to provide business advice to clients regarding investment and business development opportunities. Martin is also a faculty member of the “European Course for BioBusiness Development” at the University of Basel.

     

Fonny Schenk

 

Fonny Schenck

European thought leader on digital and customer-centric innovation in the new go-to-market model of life sciences.

Since mid 2007, Fonny Schenck has been CEO of Across Health, a fast-growing international consultancy on customer-centric innovation in life sciences. He joined from Johnson & Johnson, where he held regional and global roles in the e-business and CRM space between 2000 and 2007. In addition, he managed the EMEA-wide Salesforce Effectiveness programme as well as the launch of the Marketing Excellence programme.

Leveraging his extensive hands-on experience, Fonny is focused on helping international clients to navigate towards a new commercial model, through the selective adoption of impactful innovative customer approaches. Fonny likes to work at the exciting intersection of technology, commercial effectiveness, business strategy and innovation. One of his more recent strategic focus areas is the impact of connected healthcare on the business model for pharma.

Fonny has received many awards at J&J for his achievements in the CRM and e-business space, both at the European and global level. In addition, he is a well-known speaker at international CRM and e-marketing events and has authored several strategic eCRM articles.

     

Gary Johnson

 

Gary Johnson

Founder and CEO of Inpharmation
Author of "Sales Forecasting for Pharmaceuticals: An Evidence Based Approach"

As the founder and Managing Director of Inpharmation, a consultancy specializing in pharma forecasting and modelling, Gary Johnson works with the world's top 10 pharma companies and many more.
Prior to founding Inpharmation, Gary spent two decades in the pharma industry holding senior positions, such as General Manager and Head of Global Marketing with a number of major blue-chip pharma companies, including SmithKline Beecham, Fisons and Schwarz. Gary Johnson is a sought-after industry speaker and conference chairman. Winner of a number of speaking and best paper awards with the EphMRA and the BHBIA, he is the author of Evidence Based Forecasting for Pharmaceuticals - the definitive work on forecasting (and influencing) the sales of pharmaceutical products. Other books include Monkey Business: Why the Way You Manage is a Million Years out of Date - finalist for the MCA Book Prize.

     

Lieven Annemans

 

Prof. Dr. Lieven Annemans

Full Professor of Health Economics at Ghent University and Brussels University
Author of “Health economics for non-economists”

Lieven Annemans is a Full Professor of Health Economics at Ghent University and Brussels University. He is Past-President of ISPOR, the International Society for PharmacoEconomics and Outcomes Research, chairman of the Flemish Health Council (advising the Minister of Health), and external expert to the Belgian HTA body “KCE”. He has experience in health- economic evaluations of pharmaceutical drugs, medical devices and preventive health actions in various medical areas, and conducted studies in over 20 countries. He is currently also active as an independent consultant in health economics and prior to his professorship he has also worked in the pharma industry.
His main interests are epidemiological models, early new technology assessment, retrospective/ prospective health economic evaluations, and physician payment systems. He has published over 100 papers in peer reviewed journals, presented over 250 posters/papers at conferences and has given over 300 lectures and trainings on health economic evaluation. He is the author of the book “Health economics for non-economists: an introduction to the principles, methods and pitfalls of health economic evaluations” (info@academiapress.be).

     

Neal Hansen

 

Dr. Neal Hansen

Global Director of Consulting, Datamonitor Healthcare

Neal is the Global Director of Datamonitor’s Healthcare Consulting Practice. In this role, he leads a multi-disciplinary team focusing on the provision of customized solutions to leading players in the pharmaceutical and biotechnology industries in key areas such as portfolio and brand management, in- and out-licensing and forecasting.
Prior to this role, Neal was the European Head of Consulting within Wood Mackenzie’s Life Sciences Practice. During his time at Wood Mackenzie, Neal led commercial assessment, scenario planning and war gaming projects for numerous top tier and mid-cap pharmaceutical companies in Europe, the US and Japan. Earlier in his career, Neal held various senior roles within Datamonitor including Lead Consultant and Lead Analyst for Strategic and Company Intelligence encompassing Strategic Insight, eHealthInsight and PharmaVitae Company Tracking.
He has authored in-depth analyses on strategic issues affecting the pharmaceutical industry, focusing on lifecycle management, pharmaceutical sales force strategies, competitive dynamics in mature and emerging markets and the changing nature of the global generics sector. He has chaired and spoken at numerous conferences in the field of lifecycle management and the changing nature of the generics industry. His work has featured in In Vivo, The Economist, The Wall Street Journal, MedAd News and PharmaFocus.
Neal holds a PhD in Pharmacology (University of Cambridge), and a MA in Natural Sciences (University of Cambridge).

     

Lloyd Morgan

 

Lloyd Morgan

General Manager, Adelphi Group Ltd

Lloyd Morgan is the General Manager of Adelphi Group. Lloyd has worked with Adelphi for over 19 years and has experience in communications, outcomes and marketing research. He is a member of Adelphi’s pricing consultancy team. Lloyd originally trained as an accountant and his previous experience included involvement in the European launch of Tenormin when working with AstraZeneca. Lloyd is a member of the Market Research Society.

     

Konrad Wallerstein

 

Konrad Wallerstein

Director, Adelphi Focus

Konrad Wallerstein is based in Adelphi’s Philadelphia office. Konrad has 20 years of experience in working on pricing, reimbursement and market access issues within the industry and as a consultant. Prior to starting Adelphi Focus, Konrad was Executive Director, Pricing at J&J PGSM HE&P, leader of the Public Policy practice at Cambridge Pharma Consultants, where he also devised and implemented PharmaQuery (an international on-line information resource, newsletter and consultative service dedicated to market access systems and issues), and a founding director of REMIT (one of the first consultancies to focus on the economic and commercial aspects of pharmaceuticals, for the industry, trade associations, governments and the European Commission).

     

David Scott

 

David Scott

Freelance licensing and business development consultant with over 24 years of licensing experience in the healthcare sector - the first ten years within the pharma industry.
Author of Scrip’s best-selling “Practical Guide to Pharmaceutical Licensing”.

David Scott is a freelance healthcare consultant and a skilled negotiator who has closed a number of major deals for inward and outward licensing for pharmaceutical products, delivery systems and technologies.  He has also provided licensing training for a number of multinational pharma companies and training organisations and has published widely.   David has a BSc in Chemistry from Nottingham and post-graduate qualifications in marketing and market research from Kingston Business School.  He is also an accredited Certified Licensing Professional and a member of the Licensing Executives Society and the Pharmaceutical Licensing Group.

He joined Fisons plc (acquired by RPR in 1995, which itself has been acquired by Sanofi-aventis) in 1973 where he held a number of roles including marketing, corporate development, finance director of their Spanish subsidiary, business development manager and licensing. As Fisons Licensing Manager, he closed a number of major deals and collaborative ventures involving both drugs and delivery systems.

David has been spending the past 13 years as a consultant and has provided strategic advice. He has successfully concluded both inward and outward licensing agreements on behalf of a range of worldwide clients.  His client base includes top ranking global companies, European regional companies, biotech companies, technology start-ups and universities. He currently sits on the board of three UK-based pharmaceutical businesses.

     

Patrik Frei

 

Dr. Patrik Frei

Founder and CEO of Venture Valuation AG
Author of "Assessment and valuation of high growth companies"

Dr. Patrik Frei is founder and CEO of Venture Valuation AG, Switzerland. Venture Valuation specializes in independent, third party assessment and valuation of emerging high growth companies in biotechnology and life sciences. Services are provided in the form of proprietary Valuation Reports(TM) to companies and investors. Furthermore, Venture Valuation runs the Biotech and Life Sciences Databases Biotechgate and other country databases in Austria, Canada, France, Germany, India, Italy and Switzerland.
Patrik graduated from the Business University of St. Gall and wrote his doctoral thesis “Assessment and valuation of high growth companies” at the Swiss Federal Institute of Technology, EPFL Lausanne. His previous occupations include CFO of a trucking company; training at several international corporations: LeCroy (Geneva, New York), Hans Merensky Holding (South Africa), Swatch Group - EM Microelectronic (Marin).

     

Johan Ohlsson

 

Johan Ohlsson

Sr Consultant with a background in research (Karolinska Institute) and strategic analysis.

Johan Ohlsson is currently employed as a Business Analyst at Venture Valuation AG, Switzerland, performing independent third-party financial and strategy evaluations of emerging high-growth companies in the area of life sciences.

Johan holds a MSc. in Molecular Biology and a BSc. in Finance from the Södertörn University. He also held various positions within Pharmalicensing as a business development executive and strategic analyst focused on business development where he played an active role in product development and started a consulting division focused on business development activities. Prior to that, he worked as an oncology researcher at the Microbiology and Tumor Biology Centre (MTC), Karolinska Institutet, and later as an Analyst at the Bioseeker Group.

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