Strategic Omnichannel for Medical Affairs
By Ben Harbour
Upcoming Session
2 October 2024, Live online
Early bird € 1 470
(Full fee € 1 670)
(until 30/08/2024)
“Anytime, anywhere!”
That is how today’s physicians, patients, nurses, (hospital) pharmacists etc. expect to receive the latest medical information.
With pharma experiencing cost pressures in the communications space, blended or pure online communication has become essential.
This 1-day programme will set you up for success as a Medical Affairs professional in this era of digital transformation.
By participating, you will not only have the chance to ask your specific questions to a true expert, but also experience the unique opportunity to share experiences and engage in in-depth discussions with your international Medical Affairs peers.
Attending this course allowed me to better understand the process and steps to create an omnichannel strategy in Medical Affairs and learn the do's and don'ts when creating it. The interesting websites and resources shared with us were also valuable.
Ferrer
Anna Guixe Simon, Digital Scientific Knowledge Officer - Spain - March 2024
Online behaviours and needs of Medical Affairs’ external stakeholders.
A 6-step process to design an omnichannel communications strategy for Medical Affairs.
Best practices and case studies of self-service portals, virtual meetings/congresses, DOLS and social media.
KPIs to measure the impact of omnichannel campaigns.
The impact of Artificial Intelligence on the HCP, patient care and the future of Medical Affairs.
Looking forward to applying these insightful learnings about our targets to our communications at Debiopharm and evaluating the impact. This course is strengthening our capacity to be truly customer-centric.
Debiopharm
Dawn Bonnie, Head of Communications - Switzerland - March 2024
To see the detailed agenda, please submit your details in the form below the table.
| Welcome & General Introduction (~15 min) |
| The Digital Landscape in e-Medical (1): Stakeholder Needs & Trends (~45 min) |
| The Digital Landscape in e-Medical (2): Where Is Your Company Today? (~45 min) |
| Designing a Digital Innovation Strategy for Medical Affairs (~1 h 45 min) |
| Lunch Break |
| Focus on the Most Impactful e-Medical Tactics: Trends, Best Practices and Case Studies (~2 h) |
| The Future of Pharma: Trends and Trajectories (~45 min) |
| Close (~15 min) |
To see the detailed agenda, please submit your details in the form below:
Ben Harbour is Managing Director UK with Across Health, Europe's leading consultancy specialised in omnichannel customer engagement strategies for life science organisations.
Ben is a strategic advisor to pharma, biotech and medical device companies on multi-channel communication programmes at the corporate, regional and brand level.
He has extensive international experience spanning the clinical, medical and commercial phases of product development across a wide range of therapeutic indications.
Ben has built up a very strong reputation within the international digital pharma community as high-impact consultant and trainer.
This interactive course is designed for innovative medical affairs professionals who want to optimise the impact of their communication mix and enhance customer-centricity through the strategic adoption of digital.
If you are a consultant, please contact Annelies Swaan, who will check with the faculty whether you can attend.
Would you like to receive a list of anonymised participant profiles from previous sessions?
The average Recommendation Score from participants of the last session was
9,0/10!
Read this selection of testimonials from recent participants:
Attending this course allowed me to better understand the process and steps to create an omnichannel strategy in Medical Affairs and learn the do's and don'ts when creating it. The interesting websites and resources shared with us were also valuable.
Ferrer
Anna Guixe Simon, Digital Scientific Knowledge Officer - Spain - March 2024
I now know a lot more about how medicals operate, when communicating educational content. I found the framework was useful to better understand how medicals design their communication strategies. Some of the content inspired new content formats and add-ons in our existing services.
Coliquio
Marianna Barth, Head of Commercial Portfolio - Germany - March 2024
Looking forward to applying these insightful learnings about our targets to our communications at Debiopharm and evaluating the impact. This course is strengthening our capacity to be truly customer-centric.
Debiopharm
Dawn Bonnie, Head of Communications - Switzerland - March 2024
Expert speaker on the subject. Very good follow-up by CELforPharma.
Amgen
Karina Travassos De Carvalho, Digital Transformation & Omnichannel Engagement Project Manager - France - March 2024
Ben provided professional, topical and valuable learnings that give practical guidance to take back to the workplace.
Santen
Aston Campbell, Medical Affairs Digital Lead - The Netherlands - September 2023
Very interesting course that will be useful in my job. Good balance between presentations and discussion. Great expert, well prepared and engaging.
Gilead
Janniche Hammer, Director, Medical Affairs, HIV - Norway - December 2022
On all levels there are very easily implementable quick wins to gain by attending this course and bigger ideas to take up in your day to day work. We were fed with real market data to support the study materials by Ben, who was a great presenter that allowed for open conversations and discussions by keeping a good balance between exercises and teaching. Glad I attended and would recommend to others. Thanks!
CSL Behring
Leen Hacour, Medical Affairs and Research Associate - Belgium - December 2022
The course was perfectly organised and a highly professional experience with relevant content that was presented in a very engaging way!
Pfizer
Maja Strecker, Medical Scientific Relations Manager Hematology - Germany - December 2022
I found this CELforPharma training on e-Medical Affairs very useful and I will be able to put the learnings in practice directly. Thanks to the team for the organisation.
Servier
Baptiste Morin, Global Medical Communication Manager - France - September 2022
Ben is an exceptional speaker, with a wealth of experience. You can learn how to improve the way you reach your customers by maximising digital tools.
Novo Nordisk
Sofía Barreto-Pittol, Head of Medical Affairs (Diabetes) - Spain - September 2022
A course that fulfilled me because it was well delivered by a motivating speaker and I learned from the first to the last minute of the course.
Biogen
Stephan Tomasovic, Sr Medical Manager – Medical Digital Engagement Manager - Belgium - September 2022
Ben gave us some very informative, practical and useful insights. He is a great trainer. I also learned a lot from the experiences shared by the participants. I really valued this aspect of the course. Everything was organised very well thanks to the support of CELforPharma. Many thanks to you all for an enjoyable course!
Janssen
Inês Pinto, Manager, Regional Regulatory Affairs (currently doing an assignment in Global Medical Affairs) - Switzerland - March 2022
If you want a great overview of digital engagement with lots of guidance on how to reach the customer rather than disseminating data, this course is for you!
Theratech
Lowri Feeney, UK Medical Lead - United Kingdom - March 2022
The content and topics discussed in this course were very relevant for me within the evolution towards more e-scientific content development and dissemination by medical. The course contains up-to-date insights and practical hands-on tips and tools which are ready for immediate adoption into my day-to-day job. Ben is a very passionate expert and managed to keep us all focused and participating, even in a virtual setting. For me, this was an outstanding online learning course, realised by the bold expertise of Ben together with the excellent service and logistical support from CELforPharma, thank you.
Amgen
Marij Verellen, Scientific Communications Manager - Belgium - October 2021
Ben’s experience is gold! He is a true expert on e-Medical Affairs. He gave a good overview of all the relevant tools that exist and how to build a perfect omnichannel approach with finite budget. The interaction was great thanks to the break-out rooms and small group size. I really enjoyed this training, the online format, the company of the other attendees and the speaker. Massive thanks CELforPharma, keep doing what you are doing!
MSD
An-Sofie Schelpe, Medical Advisor - Belgium - October 2021
The course was interactive and useful. I have learned a lot from Ben and the participants. Ben is a great and professional trainer and has delivered the messages in a very clear and succinct manner. I would definitely recommend this course to anyone who wants to learn more about multi-channel innovative digital medical education strategies.
Kyowa Kirin
Lay Ean Tan, Medical Affairs Manager - Medical Education - United Kingdom - May 2021
Most useful and relevant!
medcept
Julia Gil Girol, Senior Medical Writer - Switzerland - May 2021
Very up-to-date and of high impact course with useful insights that can be easily implemented into my daily job role. I had a really positive online experience with this training and found that the expert showed great presenting skills, which helped to create an interesting and engaging course. Well done to Ben and to CELforPharma!
Bayer Vital
Barbara Stollfuss, , Head Medical Affairs Digital Strategy & Transformation - Germany - March 2021
I found the course very well structured and engaging. The expert gave concrete tools and examples for each topic and it was valuable to learn from other companies' practices within the group. Overall the course had great content, great speakers and great organisation and facilitating services from CELforPharma. Thanks a lot for the very nice training. It was a refreshing and inspiring experience!
Incyte Biosciences International
Dung Vu, Global Medical Communications Senior Director - Switzerland - March 2021
Loved how the presenter managed to keep a really good energy throughout the two-day training course. Professional team and good course with easy to implement learnings!
Takeda
Ellen Kampert, Medical Scientific Liaison Gastroenterology - The Netherlands - March 2021
Great course to learn more about strategic planning in eMedical Affairs.
Galderma
Inna Prygova, Global Head of Scientific & Medical Experts, Global Medical Affairs - Sweden - March 2021
Interactive with interesting content, practical knowledge & examples, really good trainers. Well prepared. I highly recommend the training!
Merck
Jacek Migdał, Patient Support Program & Nurse Education Project Manager - Poland - March 2021
2 October 2024, Live online
Early bird € 1 470
(Full fee € 1 670)
(until 30/08/2024)
12 December 2024, Live online
Early bird € 1 470
(Full fee € 1 670)
(until 08/11/2024)
Important information:
- Our courses typically take place between 9 AM and 5 PM CET (Brussels, Amsterdam, Paris).
- Live online sessions will be hosted in Zoom.
- Face-to-face courses will take place at a four-star business hotel close to the airport.
- You will receive all practical details after your registration.
For any questions related to the above, please do not hesitate to email Lisa Causero or contact her by phone at +32 484 70 91 97.
How to Register
Click the green "Register" button on the course session of your preference.
The registration wizard will guide you through the personal and company data that we need to process your registration.
You have the choice between 2 payment options:
Payment by credit card. You will not be required to pay immediately, but you will receive a secured payment link together with the invoice.
Payment via bank transfer
Click "Register Now". You will be sent an automatic email confirming your registration followed by a personal email containing an invoice and further payment instructions.
For assistance with your registration, please email Annelies Swaan or contact her by phone at +32 486 98 52 49.
Included in the Registration Fee:
For live online courses:
Access to a virtual small-class (max 20 participants), expert led course in real-time, using an interactive platform for break-out rooms, whiteboard exercises, polling, plenary discussions and chats.
Course material will be provided to you in both digital format (by email) and in hard copy (by post, so you can make notes during the course).
Certificate of attendance signed by the expert and CELforPharma.
VAT Information
The prices on our website are excluding VAT. Depending on the format of the course (face-to-face in Brussels or live online or self-study programme) and your location, we are obliged by Belgian law to apply VAT.
We are obliged by Belgian law to apply VAT in the following cases:
Face-to-Face public course organised in Belgium
Article 53 of the European Union VAT Directive 2006/112 states that : “The place of supply of services in respect of admission to cultural, artistic, sporting, scientific, educational, entertainment or similar events, such as fairs and exhibitions, and of ancillary services related to the admission, supplied to a taxable person, shall be the place where those events actually take place.”
If the course that you register for takes place in Belgium, we are obliged to charge 21% Belgian VAT.
However, you can recover this Belgian VAT through the refund procedure. Note that this procedure differs depending on the country where you are located. It is best to contact your local VAT administration for this.
Online Public courses - live webinar
Webinars where the participants can communicate among themselves or ask questions to the speaker(s) (be it verbally, via a chat function or similar), are considered as ‘online interactive webinars’ by the Belgian VAT administration.
According to Article 53 of the European Union VAT Directive 2006/112, these online interactive webinars take place where the organisation of the seminar takes place, which in this case is Belgium.
So, if you register for one of our live online courses (organised from our offices in Belgium), we are obliged to charge 21% Belgian VAT.
However, you can recover this Belgian VAT through the refund procedure. Note that this procedure differs depending on the country where you are located. It is best to contact your local VAT administration for this.
Self-Study Programme:
A self-study programme is a service provided electronically. It is the period of self-study that is the most important in our self-study Basics of Health Economics and not the kickoff and closing webinars. As a result, this self-study program follows a different VAT application and the place of the service is where the customer is established. Therefore, we follow the VAT rules applicable to the country of your invoicing address.
Group Discounts
Team discounts can be offered to 2 or more delegates from the same company.
Email Annelies Swaan, Director Business Operations, for more details.
Transfer & Cancellation Policy
Flexible Transfer
If a registrant cannot attend the scheduled course, he/she can avoid any cancellation charge by sending a suitable replacement participant.
Alternatively, the registrant can transfer once on a “space available” basis at no extra cost, until 3 weeks prior to the event, to another course of the same value held within one year of the original course date.
Registration Cancellation
Less than 14 days prior to the course date: registrant liable to pay the full invoiced registration fee.
Between 15 and 30 days prior to the course date: registrant liable to pay 50% of the invoiced registration fee.
More than 30 days prior to the course date: registrant liable to pay a cancellation fee of € 450 per registrant.
If a registrant postpones his/her participation to a future course, and cancels again, no refund can be claimed for registration fees.
Benefits of CELforPharma’s face-to-face courses:
You have the unique opportunity to interact 1:1 with the expert(s).
Plenty of opportunity for informal 1:1 and group conversations with your international peers to exchange experiences and ideas, to discuss issues and to network.
Face-to-face interactions allow for more depth during Q&As and group work.
You can step away from your daily routine in the office and enjoy a more focused learning experience in a comfortable business hotel environment.
Benefits of CELforPharma’s live online courses:
The formal programme is as impactful as a face-to-face course thanks to the highly interactive format (using breakouts, polls, quizzes …).
No travel & accommodation expenses
You can attend the course from the comfort of your own office or home.
We send you the course materials by post so that you can take notes and fully engage with the course content.
No, if you choose credit card payment, we will send you a secure payment link together with the invoice.
Team discounts can be offered for 2 or more registrations confirmed at the same time. The level of discount will depend on the number of registrations and the availability of seats.
Email Annelies Swaan, Director Business Operations, for more details.
Depending on the format of the course (face-to-face in Brussels or live online or self-study programme) and your location, we are obliged by Belgian law to apply VAT in the following cases:
Face-to-Face public course organised in Belgium
Article 53 of the European Union VAT Directive 2006/112 states that : “The place of supply of services in respect of admission to cultural, artistic, sporting, scientific, educational, entertainment or similar events, such as fairs and exhibitions, and of ancillary services related to the admission, supplied to a taxable person, shall be the place where those events actually take place.”
If the course that you register for takes place in Belgium, we are obliged to charge 21% Belgian VAT.
However, you can recover this Belgian VAT through the refund procedure. Note that this procedure differs depending on the country where you are located. It is best to contact your local VAT administration for this.
Online Public courses - live webinar
Webinars where the participants can communicate among themselves or ask questions to the speaker(s) (be it verbally, via a chat function or similar), are considered as ‘online interactive webinars’ by the Belgian VAT administration.
According to Article 53 of the European Union VAT Directive 2006/112, these online interactive webinars take place where the organisation of the seminar takes place, which in this case is Belgium.
So, if you register for one of our live online courses (organised from our offices in Belgium), we are obliged to charge 21% Belgian VAT.
However, you can recover this Belgian VAT through the refund procedure. Note that this procedure differs depending on the country where you are located. It is best to contact your local VAT administration for this.
Self-Study Programme:
A self-study programme is a service provided electronically. It is the period of self-study that is the most important in our self-study Basics of Health Economics and not the kickoff and closing webinars. As a result, this self-study program follows a different VAT application and the place of the service is where the customer is established. Therefore, we follow the VAT rules applicable to the country of your invoicing address.
Our face-to-face courses in Brussels take place in four-star business hotels close to the airport. As part of our strong relationship with these hotels, CELforPharma has secured a discount on the daily room rate for our delegates who book their accommodation via us.
Upon your registration, we will assist you to make your hotel booking. For any assistance in this matter please do not hesitate to email Lisa Causero, Programme Coordinator, or contact her by phone at +32 484 70 91 97.
We do not record our live online public courses as we want to offer a safe environment for all attendees to share their experiences and freely ask questions.
This way, by participating in our courses, you do not only learn from our expert faculty but also from your international peers in the room.
No, we don't sell the course materials as a stand-alone.
Without the expert's explanation, the exercises and the discussions with other course participants, there is very little value in the slides.
Email Inge Cornelis, partner with CELforPharma, to help you choose the course that is best suited.
Yes!
We have helped many managers with setting up an in-house training programme for their team.
Email Inge Cornelis, partner with CELforPharma, to discuss your team training needs.
Do you have any other questions?
Email Annelies Swaan or call +32 486 98 52 49.
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