A 2-Day Training Course Delivered By
Lieven Annemans

Prof. Dr. Lieven Annemans

  • Europe’s most entertaining health economics and HTA expert.
  • A unique profile: an academic professor, past-president ISPOR, consultant and former pharma executive.
  • Sought-after advisor and educator to health policy makers and pharma companies.
  • Highly respected for his vast international and cross-therapeutic experience.
  • Author of Health economics for non-economists (Academia Press, 2008).

By Attending This Course, You Will

  1. Learn about the language, key principles and methods of health economic evaluations.
  2. Know how to interpret the results of health economic evaluations.
  3. Learn to integrate health economic evaluations in product development, pre-marketing and post launch.
  4. Gain insight into the perspective of decision makers.
  5. Ensure alignment of health economics with marketing strategies.
  6. Understand and avoid the pitfalls of health economic evaluations.
  7. Gain expert insight and advice from Prof. Dr. Lieven Annemans who has conducted health economic evaluations in over 20 countries across a wide spectrum of therapeutic areas.


Why You Should Attend

The Content: This health economics course not only provides you with an explanation of concepts and methods, it also discusses the integration of health economic evaluations in clinical development and brand marketing plans (with practical examples), as well as the perspective of the decision maker - including examples of successful applications of health economic evaluations.

The Expert: Prof. Dr. Lieven Annemans, not only has a wide international experience in health economic evaluations (over 200 completed projects with over 30 different pharmaceutical or medical device companies) but also built a very strong reputation within the international pharmaco-economic community as a high-impact trainer. Throughout his career, Lieven has worked in pharmaceutical companies, in health care policy environments, in consultancy and in academic positions.

The Health Economics for Non-Health-Economists course is the only available public training course delivered by Prof. Lieven Annemans on the topic of health economics.



Day 1



Welcome & General Introduction


Health Economic Evaluations: Why and How


  • Why health economic evaluations receive increasing attention
  • Key definitions & terminology: talking the same language
  • Key principles of health economic evaluations

Coffee Break


Health Economic Modelling – Commonly Used Models

  • Simple decision trees (+ real examples)
  • Markov models (+ real examples)


Cost Analysis and Budget Impact Analysis. Key Principles

  • The perspective of the study (e.g. building in absenteeism in the value message?)
  • How to deal with current benefits versus benefits in the far future?
  • Budget impact implications: state-of-the-art
  • Exercise on budget impact
15:15Coffee Break


Guidelines for Health Economic Evaluations

  • What distinguishes a good from a bad health economic evaluation?
  • What can one do to increase the credibility of health economic messages in the value message?
  • A 10-item checklist for a good health economic paper
  • Break out session: how to distinguish a good health economic paper from a poor quality paper




Group Dinner


Day 2



Solution to the Exercise on Guidelines


Prospective Research for Health Economic Evaluations


  • Aligning the collection of health economic data and clinical data
  • Conflicts between the clinical and the health economic perspective
  • Practical steps for prospective health economic studies
  • Issues with integrating clinical data in health economic evaluations
10:45Coffee Break


Use of Health Economic Evaluations in Price & Reimbursement Decision Making

  • The large differences in payer expectations
  • Communication challenge: from very simple messages to high tech requirements
  • Pitfalls of health economic evaluations: why some messages fail
  • The secrets behind the QALY


Health Economic Evaluation in a Pharmaceutical Drug’s Life Cycle

  • Role of early economic models
  • Organisation and process within HQ and affiliates
  • Post-launch and the use of real world data
14:45Coffee Break


Breakout Session: Developing Together a Health Economic Strategy


Final Discussion




Learning Methodology

Prof. Lieven Annemans is very experienced in leading interactive sessions and will actively engage participants in discussions. In addition, two exercises will be used to help bring theory into practice.

One of the most valuable aspects of attending any C.E.L.forpharma course is not only being able to have your specific questions answered by a leading expert, but also having the opportunity to share experiences and have in-depth discussions with your international peers.

infoThe typical audience size of our courses ranges from 6 to 24 (max) participants.

Who Should Attend?

As the course title suggests, this course is designed for non-health-economists.

As pharma companies are facing ever-increasing hurdles to optimise market access for their brands, all managers in product development and marketing should attend this course so that they can contribute to a successful integration of health economic evaluations into clinical and brand plans.

While most of the examples and exercises discussed in this course are about pharmaceuticals, this course is equally relevant to, and has always been highly valued by (see testimonials), executives from the medical devices industry.


Past Participants

Below is a non-exhaustive list of past participants who have benefited from attending this course.


Job Title



Medical Director BeneluxALKNetherlands
Director, Global Public Policy & AffairsAstraZenecaUnited Kingdom
Sr Medical Director, Regional Medical Affairs Head Immunology, EMEABaxaltaSwitzerland
Head of Health Economics Hospital Care DACHBaxterGermany
Market Access Manager, Asia PacificBayer Healthcare PharmaceuticalsSingapore
Market Access ManagerBiogenIreland
Head Market Access & External AffairsBoehringer IngelheimNetherlands
Product Manager Immuno-Oncology SwitzerlandBristol-Myers SquibbSwitzerland
Manager, Government RelationsCelgeneBelgium
Health Outcomes & Pharmacoeconomics ManagerChiesiNetherlands
Medical AdvisorCSL BehringBelgium
Medical Director, Clinical R&D GastroFerringDenmark
Generics Portfolio & Marketing - Mature & Emerging MarketsFresenius KabiGermany
Market Access Manager NL accountsGenzymeNetherlands
Product ManagerGileadBelgium
Director Strategic Pricing & AllocationsGlaxoSmithKlineBelgium
Senior Director Commercial AssessmentGruenenthalGermany
Group Therapeutic Area DirectorJanssenHungary
Sr. Principal Product Stewardship, Compliance & EU PackagingJohnson & JohnsonBelgium
RA & Compliance ManagerLEO PharmaSwitzerland
PRA ManagerLillyNetherlands
EUCAN Customer Engagement / Experience LeadMerck Sharp & DohmeSwitzerland
Market Access Head Franchise ManagementNovartisGermany
Sr Global Product ManagerNovo NordiskSwitzerland
International Health Policy LeaderRocheSwitzerland
Medical Manager CardiovascularSanofiBelgium
Head of Market Access & Corporate AffairesTakedaSwitzerland
Director, Specialty Life Cycle Initiatives Global Specialty MedicinesTevaBelgium
Director, New Product PlanningUCBBelgium



Dates & Locations

All C.E.L.forpharma courses are held in top-class four or five star hotels situated in easily accessible locations, either close to an international airport or near public transportation links in city centre locations.

  • 20-21 June 2017, Brussels

This course takes place at the Parker Hotel Brussels Airport which is located 5 minutes from Brussels National Airport by complimentary hotel shuttle and 30 minutes by taxi from Brussels South train station (Thalys, TGV, Eurostar).


Address: Bessenveldstraat 15, 1831 Diegem, Belgium
Tel: +32 2 713 66 66

  • 12-13 October 2017, Zurich

This course takes place at the Hilton Zurich Airport Hotel which is located just five minutes from Zurich Kloten Airport with the complimentary shuttle. Zurich’s vibrant city centre is located only a fifteen minutes’ drive away.


Address: Hohenbuehlstrasse 10, Opfikon-Glattbrugg 8152, Switzerland
Tel: +41 44 828 50 50

  • 14-15 December 2017, Brussels

This course takes place at the Parker Hotel Brussels Airport which is located 5 minutes from Brussels National Airport by complimentary hotel shuttle and 30 minutes by taxi from Brussels South train station (Thalys, TGV, Eurostar).


Address: Bessenveldstraat 15, 1831 Diegem, Belgium
Tel: +32 2 713 66 66


Hotel Booking Assistance

Having built a strong relationship with each hotel, C.E.L.forpharma has secured preferential room rates for our delegates who book their accommodation three weeks or more prior to the course. Upon your registration, we will help you make your hotel booking. For any assistance in this matter please do not hesitate to contact Sarah Nissen, Programme Coordinator (sarah.nissen@celforpharma.com, tel +32 (0)2 709 01 46).

Included in the Registration Fee​

  • Course Material (Digital & Print Versions)
  • Coffee, Tea & Refreshments During the Course
  • Lunch During the Course
  • A Group Dinner on the First Day
  • Certificate of Attendance Signed by the Expert


Group Discounts

Team discounts can be offered to 3 or more delegates from the same company. Contact Annelies Swaan, Head of Business Operations, (annelies.swaan@celforpharma.com) for more details.


How to Register

  1. Click the "Register Here" button on this page.
  2. Choose a course date, then fill out your personal details in step 1 and company / invoicing details in step 2.
  3. Choose to pay via bank transfer / invoice or by credit card.
  4. Click "Confirm Registration". You will be sent an automatic email confirming your registration followed by a personal email containing a pro-forma invoice and further payment instructions.

For assistance in registering, raising a PO or invoicing, please do not hesitate to contact Britt De Cat.
(email: britt.decat@celforpharma.com or call: +32 2 709 01 44)


Transfer & Cancellation Policy

Flexible Transfer

  • If a registrant cannot attend the scheduled course, he/she can avoid any cancellation charge by sending a suitable replacement participant.
  • Alternatively, the registrant can transfer once on a “space available” basis at no extra cost, until 1 week prior to the event, to another course held within one year of the original course date.

Participant Cancellation

  • Cancelling 5 weeks or more prior to the course: cancellation fee of €250.
  • Cancelling 4 to 3 weeks prior to the course: 25% of the invoiced registration fee.
  • Cancelling 14 to 7 working days prior to the course: 50% of the invoiced registration fee.
  • Fewer than 7 working days or if no notification received: registrant liable to pay invoiced registration fee.
  • If a registrant postpones his/her participation to a future course, and cancels again, no refund can be claimed for paid registration fees.

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