A 1-Day Training Course Delivered By:
Tim HolbrookSteve Fermer

Steve Fermer & Tim Holbrook

  • Steve Fermer is the Adelphi Real World Innovation Director and works in RWE research and consulting since 2005.
  • Tim Holbrook is the Adelphi Real World Health Economics and Outcomes Research Associate Director and has over 8 years of experience applying economic modelling to healthcare and public health decision-making.

By Attending This Course, You Will

  1. Understand what Real World Evidence (RWE) is and what it entails.
  2. Learn how different pharmaceutical companies include RWE as a function/role in the company structure.
  3. Know why payers, physicians and pharma need RWE and how to address all user needs.
  4. Learn from best-practice examples of the 5 most commonly used methodologies.
  5. Be able to design effective RWE plans.
  6. Understand how you can develop your role and enable your company’s effective engagement with RWE.


Why You Should Attend

Closely integrated with concepts such as patient centricity and optimising healthcare provision, RWE is emerging as a critical area of expertise in pharmaceutical companies. It is becoming increasingly important within evidence planning and evidence submission, engaging various functions, such as HEOR, Medical Affairs, R&D and Commercial. The management of RWE is emerging as a new function and all pharma companies need to acquire new competencies across the organisation to stay competitive in an evolving market access environment. 

The Content: Using published cases as examples to build your technical expertise, the experts will share their insights gained from working across the pharmaceutical industry in developing solutions to difficult challenges.

The Experts: Steve Fermer and Tim Holbrook work with RWE every day and engage with a wide range of life science companies, predominantly in pharma. Adelphi has a 20+ year heritage in conducting Real World studies in Europe, USA, the Far East and Latin America through the Adelphi Real World Disease Specific Programmes® (DSPs) and Bespoke Solutions. The combined knowledge and experience of these two leading problem-solvers makes this course an invaluable learning experience.

The Fundamentals of Real World Evidence course is the only available public training course delivered by Steve Fermer & Tim Holbrook on the topic of RWE.




Welcome & Audience Expectations


What is RWE and Where Does It Fit in the Organisation?


  • Defining RWE - Commonly used methodologies and related terminology
  • RWE requires a leadership role – How some companies address this
  • Round table discussion:
    • Delegates learn from each other’s roles and how RWE fits in their organisation
    • Learning from similarities and differences between companies
  • The ideal organisational structure for RWE

Coffee Break


Who Uses RWE and Why? – How to Address Their Needs?

  • Payers’ needs
  • Physicians’ needs
  • Pharma’s needs
  • How to address user needs by combining RWE methodologies: A recommendation for optimising RWE design




Working with RWE Methodologies

  • Defining the 5 most commonly used methodologies and learning from examples:
    • Pragmatic studies
    • Observational studies
    • Surveys
    • Patient registries
    • Big data
  • A checklist for determining which methodologies to use and how to incorporate them into planning
15:15Coffee Break


How to Optimally Design a RWE Plan

  • What we can learn from an analysis of how different pharma companies addressed a real-life RWE research challenge in oncology:
    • The different approaches that have been used
    • Shortcomings and learnings from each approach
  • Experts’ recommendations


Wrap Up & Take Homes



Learning Methodology

The seminar is designed and delivered as an introduction to RWE, using examples and cases to explain definitions, approaches and solution creation. You will gain from the experts´ recommendations based on their vast experience in developing RWE research solutions.

The emphasis is thus on case-based learning. You will be encouraged to ask questions, engage in creative problem-solving discussions and bring your own challenges and experiences to the meeting. You will gain by learning from the RWE experience of your peers.

One of the most valuable aspects of attending any C.E.L.forpharma course is not only being able to have your specific questions answered by a leading expert, but also having the opportunity to share experiences and have in-depth discussions with your international peers.

infoThe typical audience size of our courses ranges from 6 to 24 (max) participants.

Who Should Attend?

As the RWE function is evolving rapidly and in addition at a different pace across the industry, a variety of executive profiles will benefit from participating in this course:

  • RWE practitioners who want to understand how other companies engage and practice RWE, and want to share and discuss their experience with addressing RWE research challenges. 
  • Executives new to RWE who want to embrace the opportunities that are emerging for RWE managers as a new function.
  • Pharma executives not currently working in RWE, but who are interested in learning what RWE can bring to their current role, in particular those leading evidence based functions such as market access, medical affairs and R&D.
  • Heads of country affiliates and regional offices, as well as HR & Training executives, who need to ensure that this new function incorporates successfully within their organisations and is equipped with the appropriate set of new competencies.


Past Participants

Below is a non-exhaustive list of past participants who have benefited from attending this course.


Job Title



NIS CoordinatorAbbVieRomania
Senior Global Medical Affairs ManagerALKDenmark
Project Manager, Value Based HealthcareAmgenSwitzerland
Head of HEOR&PricingBayer Healthcare PharmaceuticalsSweden
Medical DirectorEon DentalJordan
Clinical Research Physician/Medical AdvisorLillyBelgium
Manager Oncology Corporate Affairs EuropeLillyBelgium
Medical Affairs Project ManagerNovo NordiskDenmark
Country Study ManagerRocheItaly
Registry LeadShireSwitzerland
Customer Insight and Business DevelopmentTakedaNetherlands
Director GMA AllergyUCBSwitzerland



Dates & Locations

All C.E.L.forpharma courses are held in top-class four or five star hotels situated in easily accessible locations, either close to an international airport or near public transportation links in city centre locations.

Additional course dates TBC shortly. Please leave your email here to be notified


Hotel Booking Assistance

Having built a strong relationship with each hotel, C.E.L.forpharma has secured preferential room rates for our delegates who book their accommodation three weeks or more prior to the course. Upon your registration, we will help you make your hotel booking. For any assistance in this matter please do not hesitate to contact Sarah Nissen, Programme Coordinator (sarah.nissen@celforpharma.com, tel +32 (0)2 709 01 46).

Included in the Registration Fee

  • Course Material (Digital & Print Versions)
  • Coffee, Tea & Refreshments During the Course
  • Lunch During the Course
  • Certificate of Attendance Signed by the Experts


Group Discounts

Team discounts can be offered to 3 or more delegates from the same company. Contact Annelies Swaan, Head of Business Operations, (annelies.swaan@celforpharma.com) for more details.


How to Register

  1. Click the "Register Here" button on this page.
  2. Choose a course date, then fill out your personal details in step 1 and company / invoicing details in step 2.
  3. Choose to pay via bank transfer / invoice or by credit card.
  4. Click "Confirm Registration". You will be sent an automatic email confirming your registration followed by a personal email containing a pro-forma invoice and further payment instructions.

For assistance in registering, raising a PO or invoicing, please do not hesitate to contact Britt De Cat.
(email: britt.decat@celforpharma.com or call: +32 2 709 01 44)


Transfer & Cancellation Policy

Flexible Transfer

  • If a registrant cannot attend the scheduled course, he/she can avoid any cancellation charge by sending a suitable replacement participant.
  • Alternatively, the registrant can transfer once on a “space available” basis at no extra cost, until 1 week prior to the event, to another course held within one year of the original course date.

Participant Cancellation

  • Cancelling 5 weeks or more prior to the course: cancellation fee of €250.
  • Cancelling 4 to 3 weeks prior to the course: 25% of the invoiced registration fee.
  • Cancelling 14 to 7 working days prior to the course: 50% of the invoiced registration fee.
  • Fewer than 7 working days or if no notification received: registrant liable to pay invoiced registration fee.
  • If a registrant postpones his/her participation to a future course, and cancels again, no refund can be claimed for paid registration fees.

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