Effectively Leading Country Launches in Pharma
By Jo Lopez
Upcoming Session
12 September 2024, Live online
Early bird € 1 470
(Full fee € 1 670)
(until 09/08/2024)
The successful launch of a new product is a make-or-break moment, as data repeatedly shows the importance of the performance of a new brand in the initial year.
Therefore, a well-crafted, cross-functional launch plan, with clearly defined roles and responsibilities, will maximise your chances of a successful launch as a country launch team.
Attending this course is a crucial investment for leaders and key contributors in a country launch team because it offers comprehensive insights and practical tools to manage successful product launches.
And, you will not only learn from the expert trainer, Jo Lopez, but also from the experiences of your international peers through the group discussions and exercises.
The Effectively Leading Country Launches in Pharma course was excellent. Jo spoke with real experience and expertise and the practical tools shared are invaluable. Really valuable use of time with learnings that can be applied immediately. Thank you!
Biogen
Mandy Beynon, Associate Director Marketing - UK & Ireland - March 2024
The ingredients of a successful country launch team.
Timelines, critical elements and tools to build an effective country launch plan.
Key criteria to determine the optimal ‘Go-to-Market’ model for your brand.
Principles and tools for measuring and assessing the progress of the country launch plan.
How to ensure launch readiness at the country level.
Key considerations for developing your post launch optimisation plan.
The Effectively Leading Country Launches in Pharma course was full of interactivity and had a nice scheduled agenda. Jo Lopez, the expert, is a very knowledgeable presenter.
Alexion
Luca Benfatti, Launch Excellence Lead - United Kingdom - March 2024
To see the detailed agenda, please submit your details in the form below the table.
| Welcome & Introductions (~15 min) |
| What is Launch Excellence in Pharma? (~30 min) |
| Ingredients of a Successful Country Launch Team (~1 h) |
| The Critical Path to Building the Country Launch Plan (~1 h) |
| Lunch Break |
| The Critical Path to Building the Country Launch Plan (ctd.) (~30 min) |
| Monitoring the Country Launch Plan (~45 min) |
| Launch Readiness at the Country Level (~1 h 30 min) |
| Maximising Post-Launch Performance (~30 min) |
| Close |
To see the detailed agenda, please submit your details in the form below:
Jo Lopez is Practice Lead Early Commercialisation and Launch Excellence at Uptake, a global, value-driven independent healthcare consultancy focused on driving uptake across the pharma and biotech industry.
She is an international pharmaceutical leader with 20+ years of experience, specialising in launch excellence and early commercialisation.
Before joining Uptake, Jo held senior global launch roles at GSK and local commercial and market access roles at Roche.
All leaders and key contributors to a country launch team: marketing, commercial, medical affairs, market access, business intelligence.
Other functions that are involved in the launch of a brand and that want to understand the bigger picture will also benefit from this course.
If you are a consultant, please contact Annelies Swaan, who will check with the faculty whether you can attend.
Would you like to receive a list of anonymised participant profiles from previous sessions?
The average Recommendation Score from participants of the last session was
8,7/10!
Read this selection of testimonials from recent participants:
The Effectively Leading Country Launches in Pharma course was excellent. Jo spoke with real experience and expertise and the practical tools shared are invaluable. Really valuable use of time with learnings that can be applied immediately. Thank you!
Biogen
Mandy Beynon, Associate Director Marketing - UK & Ireland - March 2024
The Effectively Leading Country Launches in Pharma course was full of interactivity and had a nice scheduled agenda. Jo Lopez, the expert, is a very knowledgeable presenter.
Alexion
Luca Benfatti, Launch Excellence Lead - United Kingdom - March 2024
This was a very good course with great interactivity, a knowledgeable trainer and many actionable insights. Recommended!
Burson Cohn & Wolfe
Thomas Gelin, Head of Health Public Affairs, Europe - Belgium - March 2024
I think this course covers the topic well, with all the aspects, practical tools and an expert trainer who is very experienced and knowledgeable. For this training, I thought the digital format was perfect and the interaction amongst the other participants was very dynamic!
Viatris
Elise Bailly, Alliance Management & New Brand Planning Lead Europe - France - March 2024
Very good and relevant course with hands-on experience shared. It was valuable to learn and discuss the reasons for failing launches and to focus on the ones you can influence. Thank you for a great course!
Norgine
Gitte Elgaard, Senior Launch Brands Lead, Nordics - Denmark - March 2024
12 September 2024, Live online
Early bird € 1 470
(Full fee € 1 670)
(until 09/08/2024)
4 December 2024, Live online
Early bird € 1 470
(Full fee € 1 670)
(until 01/11/2024)
Important information:
- Our courses typically take place between 9 AM and 5 PM CET (Brussels, Amsterdam, Paris).
- Live online sessions will be hosted in Zoom.
- Face-to-face courses will take place at a four-star business hotel close to the airport.
- You will receive all practical details after your registration.
For any questions related to the above, please do not hesitate to email Lisa Causero or contact her by phone at +32 484 70 91 97.
How to Register
Click the green "Register" button on the course session of your preference.
The registration wizard will guide you through the personal and company data that we need to process your registration.
You have the choice between 2 payment options:
Payment by credit card. You will not be required to pay immediately, but you will receive a secured payment link together with the invoice.
Payment via bank transfer
Click "Register Now". You will be sent an automatic email confirming your registration followed by a personal email containing an invoice and further payment instructions.
For assistance with your registration, please email Annelies Swaan or contact her by phone at +32 486 98 52 49.
Included in the Registration Fee:
For live online courses:
Access to a virtual small-class (max 20 participants), expert led course in real-time, using an interactive platform for break-out rooms, whiteboard exercises, polling, plenary discussions and chats.
Course material will be provided to you in both digital format (by email) and in hard copy (by post, so you can make notes during the course).
Certificate of attendance signed by the expert and CELforPharma.
VAT Information
The prices on our website are excluding VAT. Depending on the format of the course (face-to-face in Brussels or live online or self-study programme) and your location, we are obliged by Belgian law to apply VAT.
We are obliged by Belgian law to apply VAT in the following cases:
Face-to-Face public course organised in Belgium
Article 53 of the European Union VAT Directive 2006/112 states that : “The place of supply of services in respect of admission to cultural, artistic, sporting, scientific, educational, entertainment or similar events, such as fairs and exhibitions, and of ancillary services related to the admission, supplied to a taxable person, shall be the place where those events actually take place.”
If the course that you register for takes place in Belgium, we are obliged to charge 21% Belgian VAT.
However, you can recover this Belgian VAT through the refund procedure. Note that this procedure differs depending on the country where you are located. It is best to contact your local VAT administration for this.
Online Public courses - live webinar
Webinars where the participants can communicate among themselves or ask questions to the speaker(s) (be it verbally, via a chat function or similar), are considered as ‘online interactive webinars’ by the Belgian VAT administration.
According to Article 53 of the European Union VAT Directive 2006/112, these online interactive webinars take place where the organisation of the seminar takes place, which in this case is Belgium.
So, if you register for one of our live online courses (organised from our offices in Belgium), we are obliged to charge 21% Belgian VAT.
However, you can recover this Belgian VAT through the refund procedure. Note that this procedure differs depending on the country where you are located. It is best to contact your local VAT administration for this.
Self-Study Programme:
A self-study programme is a service provided electronically. It is the period of self-study that is the most important in our self-study Basics of Health Economics and not the kickoff and closing webinars. As a result, this self-study program follows a different VAT application and the place of the service is where the customer is established. Therefore, we follow the VAT rules applicable to the country of your invoicing address.
Group Discounts
Team discounts can be offered to 2 or more delegates from the same company.
Email Annelies Swaan, Director Business Operations, for more details.
Transfer & Cancellation Policy
Flexible Transfer
If a registrant cannot attend the scheduled course, he/she can avoid any cancellation charge by sending a suitable replacement participant.
Alternatively, the registrant can transfer once on a “space available” basis at no extra cost, until 3 weeks prior to the event, to another course of the same value held within one year of the original course date.
Registration Cancellation
Less than 14 days prior to the course date: registrant liable to pay the full invoiced registration fee.
Between 15 and 30 days prior to the course date: registrant liable to pay 50% of the invoiced registration fee.
More than 30 days prior to the course date: registrant liable to pay a cancellation fee of € 450 per registrant.
If a registrant postpones his/her participation to a future course, and cancels again, no refund can be claimed for registration fees.
Benefits of CELforPharma’s face-to-face courses:
You have the unique opportunity to interact 1:1 with the expert(s).
Plenty of opportunity for informal 1:1 and group conversations with your international peers to exchange experiences and ideas, to discuss issues and to network.
Face-to-face interactions allow for more depth during Q&As and group work.
You can step away from your daily routine in the office and enjoy a more focused learning experience in a comfortable business hotel environment.
Benefits of CELforPharma’s live online courses:
The formal programme is as impactful as a face-to-face course thanks to the highly interactive format (using breakouts, polls, quizzes …).
No travel & accommodation expenses
You can attend the course from the comfort of your own office or home.
We send you the course materials by post so that you can take notes and fully engage with the course content.
No, if you choose credit card payment, we will send you a secure payment link together with the invoice.
Team discounts can be offered for 2 or more registrations confirmed at the same time. The level of discount will depend on the number of registrations and the availability of seats.
Email Annelies Swaan, Director Business Operations, for more details.
Depending on the format of the course (face-to-face in Brussels or live online or self-study programme) and your location, we are obliged by Belgian law to apply VAT in the following cases:
Face-to-Face public course organised in Belgium
Article 53 of the European Union VAT Directive 2006/112 states that : “The place of supply of services in respect of admission to cultural, artistic, sporting, scientific, educational, entertainment or similar events, such as fairs and exhibitions, and of ancillary services related to the admission, supplied to a taxable person, shall be the place where those events actually take place.”
If the course that you register for takes place in Belgium, we are obliged to charge 21% Belgian VAT.
However, you can recover this Belgian VAT through the refund procedure. Note that this procedure differs depending on the country where you are located. It is best to contact your local VAT administration for this.
Online Public courses - live webinar
Webinars where the participants can communicate among themselves or ask questions to the speaker(s) (be it verbally, via a chat function or similar), are considered as ‘online interactive webinars’ by the Belgian VAT administration.
According to Article 53 of the European Union VAT Directive 2006/112, these online interactive webinars take place where the organisation of the seminar takes place, which in this case is Belgium.
So, if you register for one of our live online courses (organised from our offices in Belgium), we are obliged to charge 21% Belgian VAT.
However, you can recover this Belgian VAT through the refund procedure. Note that this procedure differs depending on the country where you are located. It is best to contact your local VAT administration for this.
Self-Study Programme:
A self-study programme is a service provided electronically. It is the period of self-study that is the most important in our self-study Basics of Health Economics and not the kickoff and closing webinars. As a result, this self-study program follows a different VAT application and the place of the service is where the customer is established. Therefore, we follow the VAT rules applicable to the country of your invoicing address.
Our face-to-face courses in Brussels take place in four-star business hotels close to the airport. As part of our strong relationship with these hotels, CELforPharma has secured a discount on the daily room rate for our delegates who book their accommodation via us.
Upon your registration, we will assist you to make your hotel booking. For any assistance in this matter please do not hesitate to email Lisa Causero, Programme Coordinator, or contact her by phone at +32 484 70 91 97.
We do not record our live online public courses as we want to offer a safe environment for all attendees to share their experiences and freely ask questions.
This way, by participating in our courses, you do not only learn from our expert faculty but also from your international peers in the room.
No, we don't sell the course materials as a stand-alone.
Without the expert's explanation, the exercises and the discussions with other course participants, there is very little value in the slides.
Email Inge Cornelis, partner with CELforPharma, to help you choose the course that is best suited.
Yes!
We have helped many managers with setting up an in-house training programme for their team.
Email Inge Cornelis, partner with CELforPharma, to discuss your team training needs.
Do you have any other questions?
Email Annelies Swaan or call +32 486 98 52 49.
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